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‘Very few people can watch a change happen, understand that a change is happening or, better still, create that change. Professor Ray Titus is a unique individual who can easily fall into all three buckets and, more importantly, enable others to benet from his insights. Personally, he has helped companies that I have been associated with—to get practical, actionable points—in the space of marketing (and specically, the digital aspect of it). I have beneted from his past book and look forward to more nuggets from him!’
‘In his latest book, Round the Clock, Professor Ray Titus navigates what he refers to as the “innite” digital marketplace, analysing with his customary rigour the transformational effects of such a marketplace on buyer decision-making, and hence seller strategies. Ray’s command of the subject is evident in his interpretation of research data, and in the lucidity with which he explains the phenomenon of digital transformation.