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“This book does a wonderful job of defining what PR is in a changing environment. It is great for practitioners as well as young people. I can’t wait to give it to my granddaughter who is thinking about a PR career. In clear, inspiring language it explains what we do.”
“Sandra‘s book is a valuable reminder of the role of Public Relations and clarifies the opportunities ahead for the profession. Our ability to have conversations with people is greater than ever before, but it is important to remember the fundamental purpose of human engagement.”
“The practice of modern PR is both art and science, strategy and execution, fact and finely tuned intuition. This book taps into all of that and is a great practical guide.”
“Public Relations has the power to do more than communicate. In The Art and Craft of PR, Sandra Stahl shows us how and why that is so important.”
“Sandra has written a must-read primer for anyone considering a career in PR – and a valuable resource guide for anyone in communications period. I pulled out at least a dozen examples I plan to bring into the office with me on Monday to educate, reinforce and reenergize my own staff. Read this book and learn from one of the best.”
“Sandra is someone who knows PR inside in out, from both a strategic standpoint as well as how to make great PR happen. The Art & Craft of PR is not only a great introduction to PR for those new to the discipline, it also has plenty of a-ha’s and insights for the seasoned pro. I recommend it wholeheartedly.”