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"Srivastava and Thomas have assembled some of the best minds and their latest thinking on how to build, protect, and leverage brands to capture new opportunities and fully realize a brand’s economic potential”
“Today’s consumers are confounded by an endless stream of product information in our always-connected, global economy resulting in choice fatigue and purchase indecision. The Future of Branding is the definitive roadmap for the students and managers of enduring brands who are attempting to navigate this competitive landscape and consumer reality. It provides turn by turn guidance to help develop strategy, measure branding effectiveness, narrow focus on profitable customers and assess the true value of a successful brand. Don’t attempt to drive your brand without it.”
“I was impressed and delightfully surprised with the Future of Branding. It is a senior marketing executive’s bible for rigorous thinking and analysis for growth and profitability. It provides a vital range of systematic frameworks and techniques for managing brands not covered in other books. Get it before your competition does!”
“The role of brands is changing rapidly and dramatically with the rise of digital marketing and addressability, the growing power of emerging markets, and the key role of value chains in providing ecosystems of products and services. A changing role does not mean a decreasing role, but it does provide an urgent call for creative adaptation. This book brings together some of the best minds in marketing to understand the issues involved in this turbulent environment and provide ideas as to how they might be addressed.
“A nice, tight compilation of guru-inspired commentaries covering many of the foundations, facets, and fallacies of branding in a hyper-connected digital world. The Future of Branding provides a multi-disciplinary view of how to build brand value using customercentric, gratification strategies. Drawing on expert insight, this book provides a banquet of views with a more palatable and enjoyable content snacking experience.”
“The book is a very useful tool for managers and practitioners involved in all aspects of branding. A lot of how to’s and discussions of strategies from leading thinkers in the field of branding mean that this book can be used as a ready reference. Speaking as someone whose business is centered on building a brand, I’d make it available throughout my organization.”
“This book comes at a time when brand owners are being challenged by technologies that are changing consumer behaviors and new business models that are disrupting traditional markets. One thing remains the same, consumers still need products to buy and ideas to buy into, but how we build branded relationships with consumers has changed forever. This book is an essential guide for marketers today.
A valuable guide for practitioners and managers involved in brand management as well as academicians dealing with the subject as it presents most recent thoughts on ever-changing role of brand…. A must-read for all interested in the theme…the book offers valuable insights on the various dimensions on the subject that have been dealt with brilliant examples and illustrations and is a notable contribution in the sphere of modern management.
The book is well supported by appropriate and strong researches from international settings; the book brings quite significant and emerging concerns about branding on a scholarly as well as professionally strong platform…all said and done this book is strongly recommended for all stakeholders in branding. It will update them as well as provide rich nourishment for their quests in several areas connected to branding.