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News for a Change
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News for a Change
An Advocate's Guide to Working with the Media

First Edition


June 1999 | 168 pages | SAGE Publications, Inc
News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibilityy, gathering support, and challenging those in positions of power.
Makani Themba-Nixon
Foreword
 
Developing Strategy
 
Getting to Know the Media
 
Thinking Like a Journalist
Getting Attention

 
 
Thinking Like an Advocate
Shaping the Story

 
 
Creating News
 
Talking to Journalists
 
Editorial Page Strategies
 
Other Media Strategies
Paid Advertising, Talk Radio and the Internet

 
 
Evaluating Your Media Efforts
 
Conclusion

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Lawrence Wallack

Katie Woodruff

Lori E. Dorfman

Iris Diaz

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ISBN: 9780761919247
$100.00