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News for a Change

News for a Change
An Advocate's Guide to Working with the Media

First Edition

June 1999 | 168 pages | SAGE Publications, Inc
News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibilityy, gathering support, and challenging those in positions of power.
Makani Themba-Nixon
Developing Strategy
Getting to Know the Media
Thinking Like a Journalist
Getting Attention

Thinking Like an Advocate
Shaping the Story

Creating News
Talking to Journalists
Editorial Page Strategies
Other Media Strategies
Paid Advertising, Talk Radio and the Internet

Evaluating Your Media Efforts

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Lawrence Wallack

Katie Woodruff

Lori E. Dorfman

Iris Diaz

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ISBN: 9780761919247