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New Product and Services Development

New Product and Services Development

Four Volume Set
Edited by:

November 2010 | 1 672 pages | SAGE Publications Ltd
The profitability and even the survival of an organization depends on its capacity to innovate with products and services and market them effectively. The link between innovation and business performance is well established, making the study of innovation and new product and service development of critical importance to the study of business.

New product development is also a critical marketing issue, with the satisfaction of customers based on the core products and services of a firm and how they are differentiated from competitors. Equally important are the technological, organizational and strategic strengths of a firm, making the development of new products and services a multidisciplinary endeavor.

Edited by one of the world's leading authorities in the area, New Product and Services Development, a four-volume set, is arranged so as to emphasize the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing.

Volume 1: Innovating New Products and Services: The Dimensions of Innovations

Volume 2: Orienting the Firm for Promoting Innovations: The Dimensions of Innovations

Volume 3: Organizing to Innovate: Adapting the Firm to Innovate

Volume 4: Launching New Products and Services: Marketing Innovations Effectively

Part 1: Technological Dimensions
Innovation: Mapping the winds of creative destruction

J. William Abernathy and Kim B. Clark
Explaining the Attacker's Advantage: Technological paradigms, organizational dynamics, and the value network

M. Clayton Christensen and Richard S. Rosenbloom
On the Definition and Measurement of Technological Discontinuities

Ellinor Ehrnberg
A Structural Approach to Assessing Innovation: Construct development of innovation locus, type, and characteristics

Hubert Gatignon, Michael L. Tushman, Wendy Smith and Philip Anderson
Degrees of Product Innovation

Donald F. Heany
Underinvestment and Incompetence as Responses to Radical Innovation: Evidence from the photolithographic alignment equipment industry

Rebecca Henderson
Architectural Innovation: The reconfiguration of existing product technologies and the failure of established firms

Rebecca M. Henderson and Kim B. Clark
Toward a General Modular Systems Theory and its Application to Interfirm Product Modularity

Melissa A. Schilling
Unraveling the Process of Creative Destruction: Complementary assets and incumbent survival in the typesetter industry

Mary Tripsas
Dominant Designs, Technology Cycles, and Organizational Outcomes

Michael L Tushman and Johann P. Murmann
Technological Discontinuities and Organizational Environments

Michael Tushman and Philip Anderson
Part 2: Market-Based Dimensions
Attributes of Innovations as Factors in Diffusion

Frederick C. Fliegel and Joseph E. Kivlin
Innovativeness, Novelty Seeking, and Consumer Creativity

Elizabeth C. Hirschman
Purchase Intentions and the Dimensions of Innovation: An exploratory model

Susan L. Holak and Donald R. Lehmann
Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems

Duncan G. Labay and Thomas C. Kinnear
Perceived Innovation Attributes as Predictors of Innovativeness

Lyman E. Ostlund
New Product Adoption and Diffusion

Everett M. Rogers
Part 1: Strategic and Market Orientation
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A quadrad analysis

Rohit Deshpandé, John U. Farley, and Frederick E. J. Webster
Strategic Orientation of the Firm and New Product Performance

Hubert Gatignon and Jean-Marc Xuereb
Creating a Market Orientation: A longitudinal, multifirm, grounded analysis of cultural transformation

Gary F. Gebhardt, Gregory S. Carpenter and John F. Sherry
Market Orientation: Antecedents and consequences

Bernard J. Jaworski and Ajay K. Kohli
MARKOR: A measure of market orientation

Ajay K. Kohli, Bernard J. Jaworski, and Ajith Kumar
The Effect of a Market Orientation on Business Profitability

John C. Narver and Stanley F. Slater
Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

Stanley F. Slater and John C. Narver
Part 2: Role of Management
The Influence of Top Management Team Functional Diversity on Strategic Orientations: The moderating role of environmental turbulence and Inter functional coordination

Seigyoung Auh and Bulent Menguc
Conflict, Leadership, and Market Orientation

Bulent Menguc and Seigyoung Auh
Understanding the Marketing Department's Influence within the Firm

Peter C. Verhoef and Peter S. H. Leeflang
Managing the Future: CEO attention and innovation outcomes

Manijt S. Yadav, Jaideep C. Prabhu, and Rajesh K. Chandy
Part 3: Managing Capabilities
Absorptive Capacity: A new perspective on learning and innovation

Wesley M. Cohen and Daniel A. Levinthal
Success in High-Technology Markets: Is marketing capability critical?

Shantanu Dutta, Om Narasimhan, and Surendra Rajiv
Organizational Market Information Processes: Cultural antecedents and new product outcomes

Christine Moorman
The Contingency Value of Complementary Capabilities in Product Development

Christine Moorman and Rebecca J. Slotegraaf
Part 1: Fostering Creativity in the Firm
Past Success and Creativity Over Time: A study of inventors in the hard disk drive industry

Pino G. Audia and Jack A. Goncalo
The Use of Visual Mental Imagery in New Product Design

Darren W. Dahl, Amitava Chattopadhyay and Gerald J. Gorn
The Influence and Value of Analogical Thinking during New Product Ideation

Darren W. Dahl and Page Moreau
Toward Identifying the Inventive Templates of New Products: A channelled ideation approach

Jacob Goldenberg, David Mazursky and Sorin Solomon
The Impact of Organizational Memory on New Product Performance and Creativity

Christine Moorman and Anne S. Miner
Part 2: Getting the Customer Involved
The Voice of the Customer

Abbie Griffin and John R. Hauser
Performance Assessment of the Lead User Idea-Generation Process for New Product Development

Gary L. Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack and Eric Von Hippel
Customers as Innovators: A New Way to Create Value

Stefan Thomke and Eric von Hippel
Lead Users: A source of novel product concepts

Eric von Hippel
Part 3: New Product Teams
The Comparative Advantage of X-Teams

Deborah Ancona, Henrik Bresman and Katrin Kaeufer
Patterns of Communication among Marketing, Engineering and Manufacturing: A comparison between two new product teams

Abbie Griffin and John R. Hauser
Cross-Functional Project Groups in Research and New Product Development: Diversity, communications, job stress, and outcomes

Robert T. Keller
The Effects of R&D Team Co-Location on Communication Patterns Among R&D, Marketing, and Manufacturing

Den B. Van and Rudy K. Moenaert
Interfunctional Conflict, Conflict Resolution Styles, and New Product Success: A four-culture comparison

Jinhong Xie, X. M. Song, and Anne Stringfellow
Part 4: When to Forge Alliances?
Asymmetric New Product Development Alliances: Win-win or win-lose partnerships?

Kartik Kalaignanam, Venkatesh Shankar and Rajan Varadarajan
Organizational Trust and Interfirm Cooperation: An examination of horizontal versus vertical alliances

Aric Rindfleisch
Technology Development Mode: A transaction cost conceptualization

Thomas S. Robertson and Hubert Gatignon
Part 1: Branding and Brand Extension
Consumer Evaluations of Brand Extensions

David A. Aaker and Kevin L. Keller
The Effects of Sequential Introduction of Brand Extensions

Kevin L. Keller and David A. Aaker
Stock Market Reactions to Brand Extension Announcements: The effects of brand attitude

Vicki Lane and Robert Jacobson
Part 2: Looking Ahead to New Product Acceptance and Diffusion
Sociometric Location and Innovativeness: Reformulation and extension of the diffusion model

Marshall H. Becker
Social Contagion and Innovation: Cohesion versus structural equivalence

Ronald S. Burt
An Empirical Comparison of New Product Trial Forecasting Models

Bruce G. S. Hardie, Peter S. Fader, and Michael Wisniewski
A Meta-Analysis of Applications of Diffusion Models

Fareena Sultan, John U. Farley and Donald R. Lehmann
Medical Innovation Revisited: Social contagion versus marketing effort

Van den Bulte and Gary L. Lilien
Part 3: Anticipating Competitors' Reactions
Competitive Reactions to Market Entry: Explaining Interfirm Differences

Hubert Gatignon, Erin Anderson and Kristiaan Helsen
Retaliatory Behavior to New Product Entry

Sabine Kuester, Christian Homburg and Thomas S. Robertson
Proactive and Reactive Product Line Strategies: Asymmetries between market leaders and followers

Venkatesh Shankar
Part 4: Marketing Pre-Launch: Announcing the Innovation
New Production Preannouncing Behavior: A market signaling study

Jehoshua Eliashberg and Thomas S. Robertson
Modeling the Impact of Product Preannouncements in the Context of Indirect Network Externalities

Emmanuelle Nagard-Assayag and Delphine Manceau
New Product Preannouncements and Shareholder Value: Don't make promises you can't keep

Alina Sorescu, Venkatesh Shankar and Tarun Kushwaha

Hubert Gatignon

Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. He joined INSEAD in 1994 from the Wharton School of the University of Pennsylvania where he was Professor of Marketing. His most recent research concerns strategies for entering a market and for defending a brand's position, as well as international marketing strategy. ... More About Author