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Narratives in Popular Culture, Media, and Everyday Life

Narratives in Popular Culture, Media, and Everyday Life

Other Titles in:
Popular Culture

214 pages | SAGE Publications, Inc
Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.
The Nature of Narrative
Theorists of Narrativity
Narrative Techniques and Authorial Devices
A Glossary of Terms Relating to Narrative Texts
A Freudian Perspective

Fairy Tales
The Comics
The Macintosh '1984' Television Commercial
A Study in Television Narrativity

The Popular Culture Novel
Radio Narratives
A Case Study of the War of the Worlds Script

Film Narratives
Narratives and Everyday Life

This book focuses on narration in lots of different types of media and tells the reader at the same time that narration not only takes place in literature and film. It also can be found in the radio, in dreams, in commercials as well as in the everyday life communication. It postualtes narration as a concept of a basal way of communication in the first place. It is as well a book that bring in the theoretical roots and empirical access to narration together.

Mr Manuel Menke
Department for Media and Educational Technology, University of Augsburg
November 6, 2012

Arthur Asa Berger

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer’s Toolkit: A User’s Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist’s Book of Quotations (2010),... More About Author

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