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Music Business Handbook and Career Guide
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Music Business Handbook and Career Guide

11th Edition

Other Titles in:
Business & Management

© 2017 | 600 pages | SAGE Publications, Inc

This powerhouse best-selling text maintains is the most comprehensive, up-to-date guide to the music industry. Music business newcomers and professionals alike will find Baskerville’s handbook an indispensable resource, whatever their specialty is within the field music.

Key Features: 

  • Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games
  • Discusses new and emerging business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio
  • Information on careers, especially in the context of a changing business environment
  • Discussion of the concert business, once a minor source of revenue but now as robust as the revenue stream of recorded music
  • Coverage of alternatives to radio airplay and to incentivising teens to visit local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops
  • Examination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires
  • Reflection on the global shift of the music business world as it becomes less centered on American companies and culture.

It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture. 

 
Part 1: Setting the Stage
 
Chapter 1: Overture
Music and Society: We’ve Got Music in Us  
Art Versus Commerce: Music Changes Everything  
Historical Development  
 
Chapter 2: The Digital Millennium
The Double-Edged Sword  
Internet Synergy  
Labels Sow Seeds of Self-Destruction  
Smaller, Cheaper, Faster, Better (?)  
The Economics of Digital Distribution: Change and Evolution  
The New Economic Order  
The Digital Future  
 
Chapter 3: The Music Business System
Help Wanted!  
Getting Through the Maze  
Show Me the Money  
Tools of the Trade: Everybody’s Gotta Learn Sometime  
 
Part 2: Copyright, Songwriting, Publishing, and Licensing
 
Chapter 4: Music Copyright
Background  
Essential Provisions  
Key Terms  
Coverage  
Exclusive Rights  
Fair Use of Copyrighted Material  
Copyright Ownership  
Transfer or Assignment  
Work Made for Hire  
Musical Arrangements  
Sound Recordings  
Compulsory Mechanical License  
Royalty Payments (Section 115[c])  
Duration of Copyright  
Formalities  
Infringement, Remedy  
Record Counterfeiting, Penalties  
Changing Laws  
Rights in Names and Trademarks  
A Final Note on Law  
 
Chapter 5: Professional Songwriting
The Market  
Predictors of Success  
The Craft  
The Business of Writing  
Income Sources  
Publishing Options  
Evaluating Publishers  
The Songwriters Guild of America  
Contract Reassignment or Default  
Breaking In  
 
Chapter 6: Music Publishing
Types of Publishers  
Subpublishing  
Administration  
Contracts With Writers  
Split Publishing, Copublishing  
Copyright Protection: Sampling  
Promotion, Advertising  
Income Sources  
Trade Associations and Rights Administration  
 
Chapter 7: Music Licensing
Music Rights: An Overview  
Performing Rights Organizations  
Keeping Track of the Music  
Membership Options  
Mechanical Licenses  
Synchronization Licenses  
Cable Television Licenses  
Video Licenses  
Transcription Licenses  
Special Use Permits  
Jukebox Licenses  
Dramatic Music Rights  
Creative Commons  
 
Part 3: Managing Artist Relationships
 
Chapter 8: Agents, Managers, and Attorneys
Agents  
Managers  
Attorneys  
 
Chapter 9: Artist Management
Discovering Each Other  
The Financial Relationship  
Manager’s Commission  
The Manager’s Role  
Advancing the Career  
Personal Management Agreement  
 
Chapter 10: Unions and Guilds
American Federation of Musicians  
SAG-AFTRA  
American Guild of Musical Artists  
American Guild of Variety Artists  
Actors’ Equity Association  
International Alliance of Theatrical Stage Employees  
Other Unions and Guilds  
 
Part 4: The Recorded Music Industry
 
Chapter 11: Record Labels
Perspective  
Major Labels  
Independent Labels  
Specialty Labels  
Record Company Structure  
Trade Associations  
 
Chapter 12: Artists' Recording Contracts
AFTRA Agreements  
AFM Agreements  
Royalty Artist Contracts  
 
Chapter 13: Record Production
Record Producers  
Matching Producer to Artist  
Production Deals  
The Recording Studio: Operation and Selection  
The Five Stages of Record Production  
Getting Started in the Business  
Professional Associations  
 
Chapter 14: Record Label Marketing and Distribution
The Marketing Plan  
The Elements of a Marketing Plan  
Record Distribution  
 
Chapter 15: Marketplace Research
Understanding the Consumer  
Research Topics  
Data Sources  
 
Part 5: Live Performance
 
Chapter 16: Concert Production
Concert Promotion  
Getting Started  
Booking the Artist  
Making an Offer  
The Art of the Deal  
Contracts  
Marketing  
Publicity and Public Relations  
Sponsorships  
The Future of Live  
 
Chapter 17: Concert Venues
Venue Contracts  
Ticketing  
Licensed Merchandise  
Venue Trade Association  
 
Chapter 18: Arts Administration
Perspective  
Representative Organizations  
Symphonic Music  
Funding the Arts  
Classical Artist Management  
Administration  
 
Part 6: Music in the Marketplace
 
Chapter 19: Music in Radio
Types of Broadcast Radio Stations  
Audience Identification and Market Research  
Spectrum of Formats  
How Commercial Radio Stations Work  
 
Chapter 20: Music in Television and Video
Variety and Talk Shows  
Music Specials/Events/Awards Shows  
Theme Songs  
Background Music and Foreground Spotlights  
The Evolving TV Picture  
MTV and the Rise of the Music Video  
Music Video Economics and Distribution  
 
Chapter 21: Dramatic Scoring for Movies, TV, and Games
Background  
The Craft  
Music Scoring for TV  
Music Scoring for Video Games  
Production Music Libraries  
Hiring Practices  
 
Chapter 22: Music in Advertising
Influences on Style  
Jobs  
Music Uses  
Budgets  
Station Branding Logos  
The Agency Role  
Spot Production  
 
Chapter 23: Music and Theater
Types of Musical Theater  
Theater Associations  
Production Components  
 
Chapter 24: Music Products
Music Retailers  
Sales Leaders  
Promotion of Musical Products  
A Changing Industry  
Trade Associations  
Opportunities for Employment  
 
Chapter 25: Business Music and Production Libraries
Foreground and Background Music  
Business Music  
Production Music Libraries  
 
Part 7: The Entrepreneurial Musician
 
Chapter 26: The DIY Toolkit
The Economics of Indie  
The Direct-to-Fan Era  
Doing the Math  
Making Money With “Free”  
Tools of the Trade  
Online Platforms: Now You See It, Now You Don’t  
Conclusion  
 
Chapter 27: Starting Your Own Business
Getting the Process Started  
Choosing a Name  
Forms of Ownership  
Permits and Legal Issues  
Raising Funds  
Marketing  
Accounting and Finance  
Keeping Track of the Money  
Operations Management  
Management  
Where To From Here?  
 
Part 8: Career Planning and Development
 
Chapter 28: Career Options
Creative Careers  
Directing/Producing Careers  
Performing Careers  
Teaching Careers  
Broadcasting/Film/Video Game Careers  
Music-Related Careers  
Entrepreneurs/Starting Your Own Business  
 
Chapter 29: Career Development
Defining Goals  
Climbing the Ladder  
Finding Work  
 
Part 9: The Global View
 
Chapter 30: The World Outside the United States
 
Chapter 31: International Copyright
Copyright Conventions  
Multilateral Agreements  
Bilateral Treaties  
Intergovernmental Bodies and International Industry Organizations  

Supplements

Instructor Resource Site

Password-protected Instructor Resources include the following:

  • test bank by Tim Baskerville is available containing multiple choice, true/false, and essay questions for each chapter. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
  • Carefully selected, web-based video links feature relevant interviews, lectures, personal stories, inquiries, and other content for use in independent or classroom-based explorations of key topics. 
  • Editable, chapter-specific Microsoft® PowerPoint® slides by Tim Baskerville offer you complete flexibility in easily creating a multimedia presentation for your course. 
  • Chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content.  
  • Teaching tips are designed for instructors to expand questions to students, or initiate class discussion.
  • Web exercises direct both instructors and students to useful and current web sites, along with creative activities to extend and reinforce learning or allow for further research on important chapter topics. 
  • Web resources are included for further research and insights. 
  • General resources include templates and forms students can use in the music business.
Student Study Site

The open-access Student Study Site includes the following:

  • Mobile-friendly eFlashcards reinforce understanding of key terms and concepts that have been outlined in the chapters.
  • Carefully selected, video links feature relevant interviews, lectures, personal stories, inquiries, and other content for use in independent or classroom-based explorations of key topics.
  • Web exercises direct you to useful and current web resources, along with creative activities to extend and reinforce learning or allow for further research on important chapter topics. 
  • Web resources are included for further research and insights.
  • General resources include templates and forms to use in the music business.

 

Sample Materials & Chapters

Chapter 1 Overture

Chapter 2 The Digital Millennium


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David Baskerville

Author David Baskerville (1918–1986) received a PhD in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; Executive Vice President of Ad-Staff, Inc., producer of award-winning broadcast commercials; Executive Editor of Tor Music Publishing Company; and President of Sherwood Recording Studios, North Hollywood.He also served as a consultant to companies in the entertainment... More About Author

Timothy Baskerville

Author Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a BA in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a staff writer-producer. The first TV documentary he created for CBS TV stations was nominated for an Emmy.As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, and multinational broadcasting. Today, a publishing company he founded in London in the 1990s is one of the world’s leading providers of data on new media and mobile... More About Author

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ISBN: 9781506309538
$98.00