Music Business Handbook and Career Guide
11th Edition
- David Baskerville - Professor Emeritus, Late of the University of Colorado, Denver
- Tim Baskerville
Other Titles in:
Business & Management
Business & Management
January 2016 | 600 pages | SAGE Publications, Inc
This powerhouse best-selling text maintains is the most comprehensive, up-to-date guide to the music industry. Music business newcomers and professionals alike will find Baskerville’s handbook an indispensable resource, whatever their specialty is within the field music.
Key Features:
- Expanded and enhanced coverage of state-of-the-art technology and its implications for the music industry, including digital downloads, changing production technologies, marketing via social networking, and new distribution channels including video games
- Discusses new and emerging business models and their implications including the topics of Internet outlets, the independent musician, the evolving role of producers, and satellite and Internet radio
- Information on careers, especially in the context of a changing business environment
- Discussion of the concert business, once a minor source of revenue but now as robust as the revenue stream of recorded music
- Coverage of alternatives to radio airplay and to incentivising teens to visit local record stores, in light of the weakened format of radio and the disappearance of neighborhood music shops
- Examination of sophisticated marketing research tools for the industry, due to consumer clicks that illuminate customer buying behavior and changes in tastes and desires
- Reflection on the global shift of the music business world as it becomes less centered on American companies and culture.
It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture.
Part 1: Setting the Stage
Chapter 1: Overture
| Music and Society: We’ve Got Music in Us |
| Art Versus Commerce: Music Changes Everything |
| Historical Development |
Chapter 2: The Digital Millennium
| The Double-Edged Sword |
| Internet Synergy |
| Labels Sow Seeds of Self-Destruction |
| Smaller, Cheaper, Faster, Better (?) |
| The Economics of Digital Distribution: Change and Evolution |
| The New Economic Order |
| The Digital Future |
Chapter 3: The Music Business System
| Help Wanted! |
| Getting Through the Maze |
| Show Me the Money |
| Tools of the Trade: Everybody’s Gotta Learn Sometime |
Part 2: Copyright, Songwriting, Publishing, and Licensing
Chapter 4: Music Copyright
| Background |
| Essential Provisions |
| Key Terms |
| Coverage |
| Exclusive Rights |
| Fair Use of Copyrighted Material |
| Copyright Ownership |
| Transfer or Assignment |
| Work Made for Hire |
| Musical Arrangements |
| Sound Recordings |
| Compulsory Mechanical License |
| Royalty Payments (Section 115[c]) |
| Duration of Copyright |
| Formalities |
| Infringement, Remedy |
| Record Counterfeiting, Penalties |
| Changing Laws |
| Rights in Names and Trademarks |
| A Final Note on Law |
Chapter 5: Professional Songwriting
| The Market |
| Predictors of Success |
| The Craft |
| The Business of Writing |
| Income Sources |
| Publishing Options |
| Evaluating Publishers |
| The Songwriters Guild of America |
| Contract Reassignment or Default |
| Breaking In |
Chapter 6: Music Publishing
| Types of Publishers |
| Subpublishing |
| Administration |
| Contracts With Writers |
| Split Publishing, Copublishing |
| Copyright Protection: Sampling |
| Promotion, Advertising |
| Income Sources |
| Trade Associations and Rights Administration |
Chapter 7: Music Licensing
| Music Rights: An Overview |
| Performing Rights Organizations |
| Keeping Track of the Music |
| Membership Options |
| Mechanical Licenses |
| Synchronization Licenses |
| Cable Television Licenses |
| Video Licenses |
| Transcription Licenses |
| Special Use Permits |
| Jukebox Licenses |
| Dramatic Music Rights |
| Creative Commons |
Part 3: Managing Artist Relationships
Chapter 8: Agents, Managers, and Attorneys
| Agents |
| Managers |
| Attorneys |
Chapter 9: Artist Management
| Discovering Each Other |
| The Financial Relationship |
| Manager’s Commission |
| The Manager’s Role |
| Advancing the Career |
| Personal Management Agreement |
Chapter 10: Unions and Guilds
| American Federation of Musicians |
| SAG-AFTRA |
| American Guild of Musical Artists |
| American Guild of Variety Artists |
| Actors’ Equity Association |
| International Alliance of Theatrical Stage Employees |
| Other Unions and Guilds |
Part 4: The Recorded Music Industry
Chapter 11: Record Labels
| Perspective |
| Major Labels |
| Independent Labels |
| Specialty Labels |
| Record Company Structure |
| Trade Associations |
Chapter 12: Artists' Recording Contracts
| AFTRA Agreements |
| AFM Agreements |
| Royalty Artist Contracts |
Chapter 13: Record Production
| Record Producers |
| Matching Producer to Artist |
| Production Deals |
| The Recording Studio: Operation and Selection |
| The Five Stages of Record Production |
| Getting Started in the Business |
| Professional Associations |
Chapter 14: Record Label Marketing and Distribution
| The Marketing Plan |
| The Elements of a Marketing Plan |
| Record Distribution |
Chapter 15: Marketplace Research
| Understanding the Consumer |
| Research Topics |
| Data Sources |
Part 5: Live Performance
Chapter 16: Concert Production
| Concert Promotion |
| Getting Started |
| Booking the Artist |
| Making an Offer |
| The Art of the Deal |
| Contracts |
| Marketing |
| Publicity and Public Relations |
| Sponsorships |
| The Future of Live |
Chapter 17: Concert Venues
| Venue Contracts |
| Ticketing |
| Licensed Merchandise |
| Venue Trade Association |
Chapter 18: Arts Administration
| Perspective |
| Representative Organizations |
| Symphonic Music |
| Funding the Arts |
| Classical Artist Management |
| Administration |
Part 6: Music in the Marketplace
Chapter 19: Music in Radio
| Types of Broadcast Radio Stations |
| Audience Identification and Market Research |
| Spectrum of Formats |
| How Commercial Radio Stations Work |
Chapter 20: Music in Television and Video
| Variety and Talk Shows |
| Music Specials/Events/Awards Shows |
| Theme Songs |
| Background Music and Foreground Spotlights |
| The Evolving TV Picture |
| MTV and the Rise of the Music Video |
| Music Video Economics and Distribution |
Chapter 21: Dramatic Scoring for Movies, TV, and Games
| Background |
| The Craft |
| Music Scoring for TV |
| Music Scoring for Video Games |
| Production Music Libraries |
| Hiring Practices |
Chapter 22: Music in Advertising
| Influences on Style |
| Jobs |
| Music Uses |
| Budgets |
| Station Branding Logos |
| The Agency Role |
| Spot Production |
Chapter 23: Music and Theater
| Types of Musical Theater |
| Theater Associations |
| Production Components |
Chapter 24: Music Products
| Music Retailers |
| Sales Leaders |
| Promotion of Musical Products |
| A Changing Industry |
| Trade Associations |
| Opportunities for Employment |
Chapter 25: Business Music and Production Libraries
| Foreground and Background Music |
| Business Music |
| Production Music Libraries |
Part 7: The Entrepreneurial Musician
Chapter 26: The DIY Toolkit
| The Economics of Indie |
| The Direct-to-Fan Era |
| Doing the Math |
| Making Money With “Free” |
| Tools of the Trade |
| Online Platforms: Now You See It, Now You Don’t |
| Conclusion |
Chapter 27: Starting Your Own Business
| Getting the Process Started |
| Choosing a Name |
| Forms of Ownership |
| Permits and Legal Issues |
| Raising Funds |
| Marketing |
| Accounting and Finance |
| Keeping Track of the Money |
| Operations Management |
| Management |
| Where To From Here? |
Part 8: Career Planning and Development
Chapter 28: Career Options
| Creative Careers |
| Directing/Producing Careers |
| Performing Careers |
| Teaching Careers |
| Broadcasting/Film/Video Game Careers |
| Music-Related Careers |
| Entrepreneurs/Starting Your Own Business |
Chapter 29: Career Development
| Defining Goals |
| Climbing the Ladder |
| Finding Work |
Part 9: The Global View
Chapter 30: The World Outside the United States
Chapter 31: International Copyright
| Copyright Conventions |
| Multilateral Agreements |
| Bilateral Treaties |
| Intergovernmental Bodies and International Industry Organizations |
Supplements
Instructor Resource Site
Password-protected Instructor Resources include the following:
- A test bank by Tim Baskerville is available containing multiple choice, true/false, and essay questions for each chapter. The test bank provides you with a diverse range of pre-written options as well as the opportunity for editing any question and/or inserting your own personalized questions to effectively assess students’ progress and understanding.
- Carefully selected, web-based video links feature relevant interviews, lectures, personal stories, inquiries, and other content for use in independent or classroom-based explorations of key topics.
- Editable, chapter-specific Microsoft® PowerPoint® slides by Tim Baskerville offer you complete flexibility in easily creating a multimedia presentation for your course.
- Chapter-specific discussion questions help launch classroom interaction by prompting students to engage with the material and by reinforcing important content.
- Teaching tips are designed for instructors to expand questions to students, or initiate class discussion.
- Web exercises direct both instructors and students to useful and current web sites, along with creative activities to extend and reinforce learning or allow for further research on important chapter topics.
- Web resources are included for further research and insights.
- General resources include templates and forms students can use in the music business.
Student Study Site
The open-access Student Study Site includes the following:
- Mobile-friendly eFlashcards reinforce understanding of key terms and concepts that have been outlined in the chapters.
- Carefully selected, video links feature relevant interviews, lectures, personal stories, inquiries, and other content for use in independent or classroom-based explorations of key topics.
- Web exercises direct you to useful and current web resources, along with creative activities to extend and reinforce learning or allow for further research on important chapter topics.
- Web resources are included for further research and insights.
- General resources include templates and forms to use in the music business.
“This book, by far, provides the most comprehensive and easy to follow overview of the music business. I recommend it for all music business students and aspiring professionals.”
University of Miami
“Baskerville’s first edition was the blueprint for music business programs. The 11th edition brings us up to date on a field undergoing rapid redesign.”
Elmhurst College
“The Baskerville text, a long-time staple in music industry education never disappoints! It strikes the delicate balance of being accessible, yet providing enough depth and insight into the most critical aspects of the fast-paced music industry!”
Mike Curb College of Entertainment & Music Business, Belmont University
“Whether you’re seeking a career in the music industry or a more complete understanding of it, the Music Business Handbook and Career Guide should be on your bookshelf. It’s packed with useful, accurate, and continually updated information, written in language that anyone can understand. There’s a reason that it’s been around as long as it has.”
Berklee College of Music
“Baskerville did it again. Another great source of information for the student of this ever-changing business”
William Paterson University of NJ
“The Bakerville text is the best text of its kind out there.”
University of South Alabama
“This text has the best coverage of this topic I have found.”
Dallas Baptist University
“Using [Music Business Handbook and Career Guide, Eleventh Edition] and loving it.”
Colorado Christian University
“I’ve used the Baskerville, mostly because it is a great reference tool. I hope that students keep this book and use it throughout their careers to find good specific info.”
Anoka Ramsey Community College
“I think the book is great as it is. It has a tremendous amount of information.”
University of Evansville