You are here

Moderating Focus Groups

Moderating Focus Groups
A Practical Guide for Group Facilitation

November 1999 | 264 pages | SAGE Publications, Inc
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
The Focus Group Methodology
Focus Groups Versus One-on-One ( In-Depth ) Interviews
Role of the Moderator
The Characteristics of a Successful Moderator
Preparation for Moderating
Recruiting Participants
Pre- and Post-Group Briefing
The Discussion Guide
External Stimuli
The Moderator Report
Moderating Fundamentals
Advanced Moderating Techniques
Unique Moderating Situations
Moderating Focus Groups Internationally
Building a Business Moderating Focus Groups
Pricing Focus Groups

"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books." 

Dave Quincy
Clarion Marketing and Communications

Thomas L. Greenbaum

Purchasing options

Please select a format:

ISBN: 9780761920434

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.