You are here

Moderating Focus Groups
Share

Moderating Focus Groups


Volume: 4
Other Titles in:
Focus Group Research

July 1997 | 136 pages | SAGE Publications, Inc
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.
 
Preface
About This Book

 
 
Guiding Principles of Moderating
 
What You Need to Do
Before the Focus Group

 
 
What You Need to Do
During the Focus Group

 
 
Selecting the Moderator
 
Personal Qualities of Moderators
 
Roles of Moderators
 
Problems Encountered by Moderators
 
People Problems
 
Assistant Moderator Responsibilities
 
Taking Notes and Recording the Discussion
 
The Rapid Focus Group
 
Rate Yourself - Check Sheets for Moderating
 
Improving Your Moderating Skills
 
Teaching Others to Moderate

Preview this book

Richard A. Krueger

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops... More About Author

Purchasing options

Please select a format:

ISBN: 9780761908210
$65.00 

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.