Applying Economics to New and Traditional Media
- Colin Hoskins - University of Alberta, Canada.
- Stuart McFadyen - University of Alberta, Canada.
- Adam Finn - University of Alberta, Canada., University of Alberta, Canada
Mass Communication | Media Economics
Media Economics differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
- Chapter opening vignettes introduce the issues analyzed in each chapter
- Concise definitions of key terms for a clear understanding of basic microeconomic and managerial economic concepts
- Examples from media industries in a variety of countries including the United States, Canada, the United Kingdom, and Australia
- A concept-driven approach enabling a longer shelf-life as technologies, structures, and revenues change
- A recognition of the reality of convergence and consolidation in media industries rather than addressing each media outlet individually.
Media Economics assumes no prior background in economics and is designed for undergraduate and graduate students studying media economics and media industries. The book is an ideal text for public policy and the media or media and society courses with an economic perspective in Media Studies, Communication, Business, Journalism, Film Studies, Political Studies, and Economics programs.
"Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle."
"This is simply the most comprehensive and rigorous book available on the economics of the media. In a clear and non-technical style, it explains the economic principles and concepts needed to understand media firms, industries and policy, and applies this analysis to contemporary real world examples. It is highly suitable as a text for a course on the economics of media industries, and for executives in media or communications related organisations in the private or public sector."
-- Allan Brown, Griffith University, Australia
Sample Materials & Chapters
Chapter 1. Introduction and Overview