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Media, Culture and Society

Media, Culture and Society
An Introduction

Second Edition

December 2016 | 344 pages | SAGE Publications Ltd

'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE

Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include:

  • A new chapter on advertising and sponsorship
  • Extensive revision and updating throughout all chapters
  • New material on technologies, censorship, online news, fan cultures and representations of poverty
  • Greater emphasis on and examples of digital, interactive and mobile media throughout
  • Fully reworked chapter on media, community and difference
  • Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender.

Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this Second Edition cements its reputation as the must-have text for any undergraduate student studying media, culture and society.

Chapter 1: Introduction
Chapter 2: Media Technologies
Chapter 3: Media Industry
Chapter 4: Media Content
Chapter 5: Media Users
Chapter 6: Media as Manipulation: Marxism and Ideology
Chapter 7: Construction of News
Chapter 8: Public Service or Personal Entertainment? Controlling Media Orientation
Chapter 9: Advertising: Emergence, Expansion and Transformation
Chapter 10: Decline of the National Public: Digitalization, Commercialization and Fragmentation
Chapter 11: Media, Community and Difference: From Mass Stigmatization to Grassroots Identity Groups
Chapter 12: Media, Race and Ethnicity
Chapter 13: Media, Gender and Sexuality
Chapter 14: Saturation, Fluidity and Loss of Meaning

Excellent overview of some of the many issues regarding media, culture and society. Although it is titled as an introduction it provides an advanced level of analysis. Chapters are well planned and easy to navigate.

Mrs Kate Heathman
Journalism, Liverpool John Moores University
March 16, 2020

Excellent range of topics, will now appear on the core reading list for stereotyping in the Media unit

Miss Zoe-Clair Jackson
Department of Humanities & Science, Grimsby Institute of HE And FE
September 20, 2019

Hodkinson's introductory textbook will be of good service to my students. Many students on my course will not have taken previous modules on media and journalism, so they are encountering the subject at a perpendicular angle. They need essential concepts to help them understand media processes in relation to the topic, in this case, of religion, so I can point them to some of the essays in this book to give them a grounding in the subject.

Dr Michael Munnik
Religious & Theological Studies, Cardiff University
April 18, 2017

Paul Hodkinson

Paul Hodkinson is a sociologist whose work is focused upon youth cultures, online communications and on the relationships between media and cultural identities. He has conducted extensive research on goth subculture and is author of Goth. Identity, Style and Subculture (2002, Oxford: Berg). He is also co-editor of Youth Cultures: Scenes, Subcultures and Tribes (2007, London: Routledge). ... More About Author

Also available as a South Asia Edition.

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ISBN: 9781473902367
ISBN: 9781473902350