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Measuring Voting Behaviour in India

Measuring Voting Behaviour in India

First Edition
  • Sanjay Kumar - Director, Centre for the Study of Developing Societies (CSDS), New Delhi
  • Praveen Rai - Academic Secretary, Centre for the Study of Developing Societies, Delhi

April 2013 | 196 pages | SAGE India
Measuring Voting Behaviour in India captures the dynamics of multiple methodologies used for measuring voting behavior in India in the past and present.

The authors elaborate on various methods that are used for measuring voters' opinions, attitudes, and perceptions. They discuss the advantages and disadvantages of each method to capture the multiplicity of the electoral experience of diverse voters across different settings in India. This they accomplish utilizing their long experience of conducting national- and state-level election surveys in India and by simultaneous studies using different methodologies.

The authors trace the tradition of measuring voting behavior in India from a historical perspective, beginning with a constituency-level study of the Poona Lok Sabha constituency in 1967. They move on to discuss in great detail the survey method for measuring voting behavior widely used in the 1990s and even after that.

The book introduces to the readers details of conducting election surveys, that is, sampling, questionnaire design, field work and data collection, data entry and analysis, and challenges in estimating vote share based on surveys. It also delves into the various challenges and hurdles in translating vote estimates into seat estimates, with the nature of the political contest varying from one state to another. The book poses the major challenges in measuring the voting behavior of Indian voters and tries to offer possible solutions to meet these challenges.



Measuring Voting Behaviour and Attitudes

A Historical Overview of Election Studies in India

The Multiple Methods of Measuring Voting Choices

Importance of Scientific Sampling in Election Survey

Questionnaire, an Important Tool for Collecting Information

Field work and Data Collection

Analyzing Data and Reporting Survey Findings

Limitations and Emerging Challenges




[The book] enhances the understanding of how election surveys are conducted in India… the authors have made sure that the book isn't just a collection of statistics and numbers and have tried to make it "as interesting as possible".

Indo-Asian News Service

Sanjay Kumar

Sanjay Kumar is Professor and Director of Centre for the Study of Developing Societies (CSDS) since 2014. His core area of research is electoral politics, but he has also been engaged in research on Indian youth, state of democracy, and slums of Delhi. He has directed several national-level studies, most important being the series of National Election Study (NES) conducted by Lokniti–CSDS since 1996. Earlier, he had authored Changing Electoral Politics in Delhi: From Caste to Class; co-authored (with Peter Ronald de Souza and Sandeep Shastri) Indian Youth in a Transforming World: Attitudes and Perceptions; edited Indian Youth and Electoral... More About Author

Praveen Rai

Praveen Rai is an Academic Secretary at Centre for the Study of Developing Societies (CSDS), Delhi, a premier institute in social science research and humanities in India, funded by Indian Council of Social Science Research. His key areas of research interests are: election studies with a special focus on states of Haryana and Chhattisgarh, participation of Indian women in electoral politics and media monitoring. Before his present assignment, he worked as a Project Manager at Lokniti, where he handled more than 50 election studies and opinion polls and was actively involved right from the stage of designing the surveys till final... More About Author

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ISBN: 9788132110446