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McQuail's Mass Communication Theory

McQuail's Mass Communication Theory

Sixth Edition

September 2010 | 632 pages | SAGE South Asia
McQuail`s Mass Communication Theory has been the most authoritative and comprehensive introduction to the field for more than 25 years and still offers unmatched coverage of the research and debates. The sixth edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.

Fully up-to-date, this new edition includes:

-New boxed case studies on key research publications, familiarizing students with the critical research texts in the field.
- A new streamlined structure for better navigation.
- More definitions, examples and illustrations throughout to bring abstract concepts to life.
- Major updates on new media, globalization, work and economy

McQuail`s Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.
How to Use this Book
Introduction to the Book
The Rise of Mass Media
Concepts and Models for Mass Communication
Theory of Media and Society
Mass Communication and Culture
New Media - New Theory?
Normative Theory of Media and Society
Media Structure and Performance: Principles and Accountability
Media Economics and Governance
Global Mass Communication
The Media Organization: Pressures and Demands
The Production of Media Culture
Media Content: Issues, Concepts and Methods of Analysis
Media Genres and Texts
Audience Theory and Research Traditions
Audience Formation and Experience
Processes and Models of Media Effects
Social-Cultural Effects
News, Public Opinion and Political Communication
EPILOGUE: The Future of Mass Communication

Over successive editions, Denis McQuail has pulled off the trick of expanding the scope of his analysis and integrating new research in a rapidly changing field. Hats off to him once again for making such enormous amounts of material so user-friendly

Philip Schlesinger
University of Glasgow

McQuail`s Mass Communication Theory is not just a seminal text in the study of media and society-it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. Denis McQuail offers the best roadmap available to navigate our times, a roadmap that stands the test of time.

Mark Deuze
Indiana University and Leiden University

This is a unique work tested by time and generations of students around the world-North, South, East and West.

Kaarle Nordenstreng
University of Tampere

This new edition of McQuail’s eponymous book continues a long-term mapping of communication theory as it responds to shifts in media forms, technologies and practices. It makes a wide range of approaches accessible for introductory study…intelligent analysis of key developments and issues also makes it a useful resource in advanced study and research…[This book] retains a theoretical framework that covers the diverse ways in which technology, culture, economics and politics shape, are influenced by communication practices… This edition offers an up-to-date, clear and comprehensive introduction to its field.

Media International Australia

Denis McQuail

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail's Media and Mass Communication Theory, 7th edition., SAGE... More About Author

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ISBN: 9788132105794