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Mass Communication

Mass Communication
Living in a Media World

Sixth Edition
Experience with SAGE edge

Other Titles in:
Journalism | Mass Communication

© 2017 | 488 pages | SAGE Publications, Inc

Transform your students into smart, savvy consumers of the media.


Mass Communication: Living in a Media World provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers. 


Interactive eBook also available—FREE when bundled with the new edition!


Your students save when you bundle the new edition with the interactive eBook version. Order using bundle ISBN 978-1-5063-6509-1. Learn more.


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Assignable SAGE Premium Video: Boost Comprehension. Bolster Analysis.

Available via the Interactive eBook and linked through SAGE coursepacks, SAGE Premium Video is tied to learning objectives and produced exclusively for this text. SAGE Premium Video brings concepts to life and appeals to different learning styles, featuring news clips that bring extra coverage of current events into the book, connecting multiple, brief 2- to 4-minute news clips to core chapter content.

Visit Ralph Hanson’s Blog:  Living in a Media World

About the Author
Chapter 1. Living in a Media World
Levels of Communication  
Elements of Mass Communication  
Evolution of the Media World  
Understanding the Media World  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 2. Mass Communication Effects: How Society and Media Interact
History of Media Effects Research  
Effects of the Media in Our Lives  
Theories of Media and Society  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail
The Development of the Media Business in the United States  
Big Media: The Legacy Conglomerates  
Big Media: The New Players  
Media Economics and the Long Tail  
Who Controls the Media?  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 4. Books: The Birth of the Mass Media
The Development of the Book and Mass Communication  
Buying and Selling Books  
Books and Culture  
The Future of Books  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 5. Magazines: The Power of Words and Images
The Development of a National Culture  
The Magazine Business  
Magazines and Modern Society  
The Future of Magazines  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 6. Newspapers and the News: Reflection of a Democratic Society
Inventing the Modern Press  
The News Business  
News, Politics, and Society  
The Future of News  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 7. Audio: Music and Talk Across Media
History of Sound Recording and Transmission  
Music, Youth Culture, and Society  
From Singles to Digital Downloads: Making Money in the Recording Industry  
The Future of Sound  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 8. Movies: Mass Producing Entertainment
The Development of Movies  
The Movie Business  
Movies and Society  
The Future of Movies  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 9. Television: Broadcast and Beyond
Television: Broadcast and Cable/Satellite  
From Broadcasting to Narrowcasting: The Changing Business of Television  
Television and Society  
The Future of Television  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 10. Online Media: The Internet, Social Media, and Video Games
The Development of the Internet  
What Are Online/Mobile Media?  
Social Media: Sharing Our Lives Online  
Video Games as Mass Communication  
The Internet and Society  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 11. Advertising: Selling a Message
The Development of the Advertising Industry  
The Advertising Business  
Advertising in Contemporary Culture  
The Future of Advertising  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 12. Public Relations: Interactions, Relationships, and the News
From Press Agentry to Professionalism  
The Business of Public Relations  
Public Relations and Society  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 13. Media Law: Free Speech and Fairness
The Development of a Free Press  
Protection of Individuals  
Controlling the Press  
Regulation of the Media Industry  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
Ethical Principles and Decision Making  
Ethics and News  
Ethics and Persuasive Communication  
Attacks on Women Through Online Media  
Chapter Summary  
Key Terms  
Review Questions  
Chapter 15. Global Media: Communication Around the World
Media Ideals Around the World  
Going Global: Media Standards Around the World  
Chapter Summary  
Key Terms  
Review Questions  


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  • Assignable SAGE Premium Video (available via the interactive eBook version, linked through SAGE coursepacks) that is tied to learning objectives, and curated exclusively for this text to bring concepts to life and appeal to different learning styles, featuring:
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o    Comprehensive, downloadable, easy-to-use Media Guide in the Coursepack for every video resource, listing the chapter to which the video content is tied, matching learning objective(s), a helpful description of the video content, and assessment questions

o    News clips showcasing key topics in the text

·         Video resources that bring concepts to life, are tied to learning objectives and make learning easier

·         Editable, chapter-specific PowerPoint® slides that offer flexibility when creating multimedia lectures so you don’t have to start from scratch but you can customize to your exact needs

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·         All tables and figures from the textbook

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“We've been using it in our survey course for years and — stunner! — students love it! Well written and engaging, and the author is very good about Skyping in to chat with the class.”

Brian Steffen
Simpson College

“…it encourages constant engagement and critical thinking. Not to mention, the examples are extremely current for our students.”

Christina C. Smith
Georgia College and State University

“Ralph’s updates are real updates, the blog he puts together makes it even more current, the students like it, and it’s perfect for an online course.” 

Ginny Whitehouse
Eastern Kentucky University

Ralph E. Hanson

Ralph E. Hanson is a professor in the communication department at the University of Nebraska at Kearney, where he teaches courses in writing, blogging, reporting, and mass communication. Previously, he was on the faculty at West Virginia University and Northern Arizona University. He has been teaching introduction to mass communication at least 20 years, and he has worked extensively on developing online courses and degree programs. Hanson has a bachelor’s degree in journalism and anthropology from Iowa State University, a master’s degree in journalism from Iowa State, and a doctorate in sociology from... More About Author

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ISBN: 9781506344461