Mass Communication Research Methods
Four Volume Set
Edited by:
- Anders Hansen - University of Leicester, UK
January 2009 | 1 592 pages | SAGE Publications Ltd
Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'.
This major work combines 'pure' methods articles or discussions with a range of 'exemplary' applications – within particular theoretical frameworks – of each particular method or approach. The content is divided into five sections:
This major work combines 'pure' methods articles or discussions with a range of 'exemplary' applications – within particular theoretical frameworks – of each particular method or approach. The content is divided into five sections:
- Section I: Asking the right questions
- Section II: Researching media institutions, organizations, professionals and production
- Section III: Researching media content and representation
- Section IV: Researching media and communication in society: consumption, audiences, politics, problems and pleasures
- Section V: Doing communication research
PART ONE: ASKING ALL THE RIGHT QUESTIONS
O. Boyd-Barrett
K.B. Jensen
G. Murdock
P.F. Lazarsfeld
T. Gitlin
K.E. Rosengren
W.J. Potter, R. Cooper and M. Dupagne
J. Curran
J.D. Halloran
G. Philo and D. Miller
PART TWO: RESEARCHING MEDIA INSTITUTIONS, ORGANIZATIONS, PROFESSIONALS AND PRODUCTION
J. Corner
A. Briggs
S. Cottle
P. Elliott
H. Molotch and M. Lester
M. Schudson
P.J. Shoemaker
R.V. Ericson, P.M. Baranek and J.B.L. Chan
S. Cottle
D. Deacon
J. Wasko
S. Braman
J.van Cuilenburg and D. McQuail
PART THREE: RESEARCHING MEDIA CONTENT AND REPRESENTATION
B. Gunter
D.L. Altheide
W. Leiss, S. Kline and S. Jhally
R.V. Ericson, P.M. Baranek and J.B.L. Chan
A.A. Berger
H.J. Brookes
P. Rutherford
R. Gill
H. Newcomb
O. Burgelin
R. Barthes
R. Silverstone
M.J. Porter, D.L. Larson, A. Harthcock and K.B. Nellis
B. Van Gorp
S.D. Reese
R.M. Entman
R.M. Entman
C. Ryan
C.L. Menashe and M. Siegel
J.W. Tankard
L. Flowerdew
D. Orpin
E.F. McQuarrie and D.G. Mick
S. Johnson, J. Culperer and S. Suhr
A. Hansen
C. Hamilton, S. Adolphs and Nerlich
S. Cottle
R. Barthes
S. Hall
D. Machin
E.P. Bucy and M.E. Grabe
PART FOUR: RESEARCHING MEDIA AND COMMUNICATION IN SOCIETY, CONSUMPTION, AUDIENCES, POLITICS, PROBLEMS AND PLEASURES
K.B. Jensen and K.E. Rosengren
S. Livingstone
J. Kitzinger
P.J. Shoemaker and M.E. McCombs
S. Reimers
R.K. Merton and P.L. Kendall
J. Kitzinger
B. Macgregor and D.E. Morrison
P. Lunt and S. Livingstone
G. Gerbner, L. Gross, M. Morgan and N. Signorielli
M.E. McCombs and D.L. Shaw
T. Liebes and E. Katz
A.M. Rubin
H. Semetko
J. Lewis
I. Yanovitzky
S. Hilgartner and C.L. Bosk
W.A. Gamson and A. Modigliani
PART FIVE: DOING COMMUNICATION RESEARCH: SOURCES AND RESOURCES, THE RESEARCH PROCESS
C. Seale
D. Deacon, M. Pickering, P. Golding and G. Murdock
R.D. Wimmer and J.R. Dominick
I. Bertrand and P. Hughes.