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Mass Communication and Public Health

Mass Communication and Public Health
Complexities and Conflicts

Edited by:

Volume: 121
Other Titles in:
Health Communication

200 pages | SAGE Publications, Inc
This book increases our understanding of the influences of mass media on health issues and problems. It explores shared responsibilities among media and public health professionals and designs strategies and sets priorities for influencing policy makers who deal with health issues. The discussions are centred around conflicts within various public health, media and academic communities. Contributors also address the complexities of the health information to be conveyed, as well as audience responses to health content in the media. The book provides a foundation for mass media and public health professionals to understand each other better and to work together more effectively for improved public health.
Charles Atkin and Elaine Bratic Atkin
Issues and Initiatives in Communicating Health Information
Lawrence Wallack
Mass Media and Health Promotion
Promise, Problem and Challenge

Philip Meyer
News Media Responsiveness to Public Health
Stephen Klaidman
Roles and Responsibilities of Journalists
Stephen C Stuyck
Public Health and the Media
Unequal Partners?

William Novelli
Controversies in Health-Related Products
Bruce A Silverglade
Regulatory Policies for Communicating Health Information
Nancy Signorielli
Television and Health
Images and Impact

Kathryn C Montgomery
Promoting Health Through Entertainment Television
Brian R Flay and Dee Burton
Effective Mass Communication Strategies for Health Campaigns
Lawrence Wallack
Improving Health Promotion
Media Advocacy and Social Marketing Practices


Charles Kenward Atkin

Charles K. Atkin (Ph.D., University of Wisconsin; B.A., Michigan State University) is University Distinguished Professor in the Department of Communication at Michigan State, where he has served as Chair for 15 years. He teaches and conducts research on mass communication campaigns, particularly in the health domain. Based on sustained accomplishments in applied research on health campaigns, he received the 2006 Decade of Behavior Award from the American Psychological Association and a consortium of 54 social science organizations as well as the 2008 career award as “Outstanding Health Communication Scholar” from National Communication... More About Author

Lawrence Wallack