Written by a team of renowned experts in the field, Marketing: A Critical Textbook is a cutting-edge text that offers a different way for you to look at and understand marketing.The authors successfully use examples and `real world` cases to illustrate and discuss major alternative and critical perspectives, enabling you to constructively question the conventional assumptions, concepts and models with which you are already familiar.
- Provides practical and innovative demonstrations of abstract concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- A companion website with an Instructor’s Manual with PowerPoint slides for lecturers and free access to full-text journal articles for students.
Marketing: A Critical Textbook will prove a stimulating and engaging read for advanced undergraduate and postgraduate students of Marketing and related topics.