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Marketing Communications Industry
Entrepreneurial Case Studies



August 2008 | 212 pages | SAGE Response
Marketing Communications Industry: Entrepreneurial Case Studies explores the innovative management practices adopted by some enterprising individuals that fostered creation and growth of new business formations without any support from large corporate houses. These new businesses were both competitive and based on application of ethical and innovative management tools. The book is a collation of analytical case studies about these new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices.

This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools.
 
Foreword Atul Tandan
 
I: INTRODUTION
 
Review and Findings
 
II: CASE STUDIES
 
Strategy and Design: Elephant Design
 
Wonderful Years: Genesis Public Relations
 
The World of Internet and Mobile Phone Unplugged: Hungama.com
 
A New Beginning in Market Research: Ugam Solutions
 
Venturing a Pioneering Way: MelCole Public Relations
 
It's Showtime Folks: Showtime Events (India) Pvt. Ltd
 
Communications for a New Age: Vyas Giannetti Creative
 
A Turning Point in Public Relations: Hanmer & Partners
 
A New Paradigm in Marketing Research: GFK Mode Pvt. Ltd
 
Index

Marketing Communications Industry: Entreprenuerial Case Studies explores the innovative management practises adopted by enterprising individuals that fostered creation and growth of new businesses without support from large corporate houses. It is a collation of case studies of enterprises from different fields.

The Financial Express

By highlighting the innovative management practices adopted by some enterprising individuals, this book impresses upon the fact that it is possible to create business entities without the help of large corporate houses. This book is a collation of analytical case studies about the new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices. It is a must read for students and faculties of management schools.

The Times of India

This book explores the innovative management practices adopted by some enterprising individuals that fostered growth of new business formations.

Deccan Herald

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Gautam Raj Jain

Gautam Raj Jain, PhD, is Senior Professor and Executive Vice Chairperson, MICA–EDC, at the Mudra Institute of Communications, Ahmedabad, India. He has held various academic positions in premier management schools like the Indian Institute of Management Ahmedabad; Goa Institute of Management, Goa; Entrepreneurship Development Institute of India, Ahmedabad and Academy of Human Resource Development, Ahmedabad. He has also worked as an international consultant to United Nations Industrial Development Organization (UNIDO), International Labour Organization (ILO), United Nations Development Programme (UNDP), the European Union (EU) and... More About Author

Raunica Ahluwalia

Raunica Ahluwalia is a Brand Planner and is associated with the Mudra Communications Pvt. Ltd, New Delhi, India. She has done postgraduation in International Business from IIFT. She is a recipient of MICA’s Post Graduate Diploma in Communications Management and was also one of the fi rst team members at the Entrepreneurship Development Centre at MICA. Working as a project associate, this book was her fi rst attempt to understand the innovative and passionate minds behind the entrepreneurial ventures in the communication industry. Working closely with the entrepreneurs, the desire to start a venture of her own rubbed off on her and she... More About Author

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ISBN: 9788178298689
₹450.00

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