Marketing Communications Industry
Entrepreneurial Case Studies
- Gautam Raj Jain - Mudra Institute of Communications, Ahmedabad, India
- Raunica Ahluwalia - Institute for International Management & Technology, Gurgaon, India
This book will be of interest to professionals involved in communication and entrepreneurship management, and branding, PR consultants, corporates, entrepreneurs and readers of business history. It is a must read for students and faculties of management schools.
Marketing Communications Industry: Entreprenuerial Case Studies explores the innovative management practises adopted by enterprising individuals that fostered creation and growth of new businesses without support from large corporate houses. It is a collation of case studies of enterprises from different fields.
By highlighting the innovative management practices adopted by some enterprising individuals, this book impresses upon the fact that it is possible to create business entities without the help of large corporate houses. This book is a collation of analytical case studies about the new and emerging class of entrepreneurs and enterprises from diverse fields such as marketing research, public relations and event management, to name a few. The authors lay down both the theoretical and practical aspects of the desired management practices. It is a must read for students and faculties of management schools.
This book explores the innovative management practices adopted by some enterprising individuals that fostered growth of new business formations.
