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Managing Events
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Managing Events
Real Challenges, Real Outcomes

Second Edition


March 2025 | 480 pages | SAGE Publications Ltd
This introduction to managing events, written by an events professional and lecturer, combines a much-needed real-world industry perspective with essential academic concepts for success in both your studies and career. Each chapter guides you through the important stages of the event process, discusses events of all types and sizes, and introduces key trends and issues in the industry. 

This new edition includes all new, real-life examples which look at challenges and success stories, and explore how the events industry is evolving following the Covid 19 pandemic and as new technologies emerge. Learning features include insights into career paths from practitioners, with anecdotes on how they overcome real event challenges, Event Ethics and Did You Know boxes, case studies, and questions, discussion points and activities at the end of each chapter. Managing Events is the essential companion for anyone studying events and events management at college or university, or for those already working in the industry who are looking to develop their event skills.

Liz Quick is a senior lecturer on the BA Event Management course at the University of West London.
 
PART 1 THE EVENT CYCLE
 
Chapter 1: The Planning Phase
 
Chapter 2: The Event Delivery Phase
 
Chapter 3: The Post-Event and Evaluation Phase
 
PART 2 BEFORE THE EVENT
 
CHAPTER 4: Event Research, Feasibility and Impact Analysis
 
CHAPTER 5: Event Conception and Bidding
 
PART 3 THROUGHOUT THE EVENT
 
CHAPTER 6: Event Operations, Logistics and Marketing
 
CHAPTER 7: Event Finance, Online Payment Solutions and Budgeting
 
CHAPTER 8: Event Design and Production
 
PART 4 BEYOND EVENTS
 
CHAPTER 9: Event Trends and Issues
 
CHAPTER 10: Event Careers, Human Resources and Consultancy

Liz Quick

Liz Quick graduated from Goldsmiths, University of London with a BA Honours degree in German and Drama. She began her career working for Lufthansa German Airlines, working as a Ticketing and Passenger Services agent at London Heathrow Airport and undergoing regular training courses at Seeheim in Frankfurt, Germany. She then made the move into the events industry, initially joining GL Travel Incentives, a UK-based Incentive Travel agency. Here she operated a number of overseas incentive trips on behalf of their clients, to amongst other destinations: Kenya, Hawaii, San Francisco, Rio de Janeiro and Monaco. Following this she moved to... More About Author

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