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Managing Events

Managing Events
Real Challenges, Real Outcomes

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August 2020 | 480 pages | SAGE Publications Ltd

Combining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and contemporary and relevant case studies.  It provides lecturers with a useful platform to integrate key event topics into the learning environment.

The book discusses the management process throughout the ‘event cycle’, from the pre-event planning stage; on-site delivery to the post event stage. The book is divided into 4 distinct phases, which are: The Event cycleBefore the eventThroughout the event and Beyond the event.  Within each of these 4 sections, there are 2 or 3 separate chapters, each with their own objectives. The book discusses practical and operational elements, such as project management, marketing, sponsorship deals and risk assessment, that need to be put in place both before and during the event. The final section: Beyond the event, examines current and future event trends and issues, and discusses the various career paths that exist and the skills and qualifications required to gain employment and start a successful career in events.


Each chapter profiles someone currently working within the events industry, and presents a scenario of a real event challenge they have faced in their work role, relevant to the chapter. Further viewpoints from a second event practitioner and academic are included, before the final outcome is presented, showing us in each case, how real life situations develop and are resolved in practice within the events industry.


The feature Event Ethics explores a topical issue that should encourage lively discussion and the Did you know? section reveals an interesting and chapter-specific event fact. At the end of every chapter students can revise and extend their event knowledge with the list of Chapter Summary Questions, which help consolidate the learning outcomes. Additionally the Key Terms section explains any terminology used within the chapter. Each chapter concludes with a section called For the Classroom, featuring discussion points and activities based around the chapter content, as well as reference sources and suggested reading. Some of the forms and inserts used to contextualise the learning, will appear as weblinks for the students to download and use throughout.

Part I: The Event Cycle
Chapter 1: The Planning Phase
Chapter 2: The Event Delivery Phase
Chapter 3: The Post Event and Evaluation Phase
Part II: Before the Event
Chapter 4: Event Research, Feasibility and Impact Analysis
Chapter 5: Event Conception and Bidding
Part III: Throughout the Event
Chapter 6: Event Operations, Logistics and Marketing
Chapter 7: Event Finance, Online Payment Solutions & Budgeting
Chapter 8: Event Design and Production
Part IV: Beyond Events
Chapter 9: Event Trends and Issues
Chapter 10: Event Careers, Human Resources and Consultancy


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Lecturer resources

  • PowerPoint Slides
  • Handouts and activities

Student resources

  • Online appendix including additional chapter material and templates for event planning/management

Excellent book for teaching event's planning and management. Written in an easy and accessible language, which ensures good understanding. Real life examples make the subject more relatable.

Miss Kat Kampa
Vocational Education, Newcastle College
March 29, 2022

Simple, easy-to-use; perfect for our Event Planning class.

Professor Leah Windnagle
Business Technology Dept, Williston State College
October 18, 2021

Exactly what I needed!

Dr Marie Mallory
Communication Studies, Liberty University
August 18, 2021

Sample Materials & Chapters


Liz Quick

Liz Quick graduated from Goldsmiths, University of London with a BA Honours degree in German and Drama. She began her career working for Lufthansa German Airlines, working as a Ticketing and Passenger Services agent at London Heathrow Airport and undergoing regular training courses at Seeheim in Frankfurt, Germany. She then made the move into the events industry, initially joining GL Travel Incentives, a UK-based Incentive Travel agency. Here she operated a number of overseas incentive trips on behalf of their clients, to amongst other destinations: Kenya, Hawaii, San Francisco, Rio de Janeiro and Monaco. Following this she moved to... More About Author

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ISBN: 9781473948099
ISBN: 9781473948082