Management and Business Research
- Lena J. Jaspersen - University of Leeds, UK
- Richard Thorpe - University of Leeds, UK
- Danat Valizade - University of Leeds, UK
Business & Management | Research Methods for Business & Management | Research Project
Having sold over 70,000 copies, this market-leading textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research. It combines practical guidance with academic depth and uses the much-loved visual metaphor of a tree to guide students through the research process.
The eighth edition has been fully updated and includes:
- Enhanced accessibility and improved flow throughout, with clearer explanations for international students and an expanded glossary
- More diverse examples and research in action textboxes showcasing how research is done all over the world, as well as cover topics such as researching and writing as a non-native speaker
- Expanded and up-to-date coverage of Generative AI, data analytics, and visual, virtual and participatory methods
- Expanded content on case study research
- Strengthened practical guidance on ethics, academic integrity (including authorship, GenAI and plagiarism) and writing and dissemination.
This book is suitable for both undergraduate and postgraduate students studying research methods as part of a business and management course.
LENA J. JASPERSEN is a Lecturer in Innovation and Qualitative Research Methods at the University of Leeds.
DANAT VALIZADE is a Professor in Quantitative Methods at the University of Leeds.
RICHARD THORPE is an Emeritus Professor at the University of Leeds.
Supplements
- Enhanced accessibility and improved flow throughout, with clearer explanations for international students and expanded glossary
- Now aimed at a global audience, the eight edition has more diverse examples, and research in action textboxes showcasing how research is done all over the world, as well as cover topics such as researching and writing as a non-native speaker
- Expanded and up-to-date coverage of Generative AI, data analytics, and visual, virtual and participatory methods
- Continued use and refinement of the much-loved research tree metaphor (now incorporating axiology) to help students grasp how philosophical assumptions shape the entire research journey
- Expanded section on case study research
- Strengthened practical guidance on ethics, academic integrity (including authorship, GenAI and plagiarism) and writing and dissemination
- The research plan canvas template is still prominently featured to support project planning and supervision.
