Mapping Out Strategic Success
- Fran Ackermann - University of Strathclyde, UK
- Colin Eden - University of Strathclyde, UK
Strategic Management & Business Policy
This book takes students and practitioners through the process of making strategy in easy-to-follow steps, showing the reader how to identify the true goals of the organization and develop a clear action plan for achieving them. These techniques can be used to develop a business model and manage key strategic issues for teams, units and departments, as well as for a complete organization. The Second Edition includes more real-life example, added resource appendices, and deeper guidance in identifying and developing the distinctive competencies unique to individual organizations.
This text has a companion website with instructor resources including teaching notes and lecture slides.
Good course material.
I didn't feel that the book was suitable for undergraduate introduction to strategic management
Rather than an introductory textbook, this is more a monograph on a specific approach to strategy formulation, particularly appropriate when trying to create a shared strategy amongst diverse stakeholders.
Good insightful applications
Excellent guide to strategy but probably more useful for postgraduate rather than undergraduate students.
challenging but the closest to the reality of strategy making in the real world.
A good, straightforward text.
The topics covered in the book overlap many of the topics covered in our main book.
I work with a number of Strategic Management Teams delivering customised programmes at undergraduate and post-graduate levels. This text is a welcome, fresh approach to what has become an area over-populated with inadequate research.
Sample Materials & Chapters
Introduction to Making Strategy
Strategy as the Prioritisation and Management of Key Issues
Strategy as Purpose: Agreeing Goals and Aspirations for the Organisation
Strategy as Competitive Advantage
Strategy as Stakeholder Management
Scripts for the Issue Management Forum
Scripts for the Strategy as Purpose Forum
Scripts for the Strategy as Competitive Advantage Forum
Scripts for the Strategy as Stakeholder Management Forum
Downloading Decision Explorer, and Quick Guide to its Use