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Mail Surveys

Mail Surveys
Improving the Quality

Volume: 40
Other Titles in:
Social Research Methods

144 pages | SAGE Publications, Inc
Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
The Basics of Question Design
Question Design
The Advanced Course

The Basics of Sampling
Pitfalls in Sampling
The Basics of Avoiding Nonresponse Errors
Additional Ways to Reduce Nonresponse Errors
The Benefits of Aesthetics and Good Management
Preparing the Data for Analysis
A Summary from a Total Survey Design Perspective

Thomas W. Mangione

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.