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Legends in Marketing: George S. Day
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Legends in Marketing: George S. Day

Seven Volume Set
Edited by:
  • Jagdish N. Sheth - Ph.D., Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, USA


January 2016 | 2 104 pages | SAGE India

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This ninth set in the series, consisting of seven volumes, is a tribute to George S. Day. Widely recognized for bringing a rigorous marketing perspective to strategic management issues. He coined to term “market-driven strategy” which evolved to the more expansive approach to strategy from the “outside-in.” 

George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing and co-Director of the Mack Institute For Innovation Management at the Wharton School of the University of Pennsylvania. He was previously the Executive Director of the Marketing Science Institute.

He has been a consultant to General Electric, IBM, Metropolitan Life, Unilever, E.I. DuPont de Nemours, W.L. Gore and Associates, Boeing, LG Corp., Best Buy, Merck, Johnson & Johnson, and Medtronic. He is the past chairman of the American Marketing Association. His primary areas of interest are marketing, innovation management, organizational change, and competitive strategies in global markets.

Dr. Day has authored 18 books in of marketing and strategic management. His most recent books are Peripheral Vision: Detecting the Weak Signals that Can Make or Break Your Company (with Paul Schoemaker) 2006, Strategy from theOutside-In: Profiting from Customer Value (with Christine Moorman) 2010, and Innovation Prowess: Leadership Strategies for Accelerating Growth, 2013.

He has won 10 best article award and one best book award, and two of his articles were among the top 25 most influential articles in marketing science in the past 25 years. He was honored with the Charles Coolidge Parlin Award in 1994, the Paul D. Converse Award in 1996, the Sheth Foundation award in 2003, and the Mahajan Award for career contributions to strategy in 2001. In 2003 he received the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award. In 2011 he was chosen as one of eleven “Legends in Marketing.” In 2015 he was inducted into the first cohort of AMA Fellows.

The series is edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is Past President of the Association for Consumer Research (ACR), as well as Division 23 (Consumer Psychology) of the American Psychological Association. He is also a Fellow of the American Psychological Association (APA). Professor Sheth is the coauthor of the Howard–Sheth Theory of Buyer Behavior, a classic in consumer behavior published in 1969.

This set includes:

Volume 1: Customer and Consumer Insights
Edited by:David A. Aaker

Volume 2: Competitive Markets: Structure and Behavior
Edited by:Allan D. Shocker

Volume 3: Strategic Marketing: Assessing and Formulating Strategy
Edited by:V. Kumar

Volume 4: Strategic Marketing:  Organizational Orientation and Capabilities
Edited by:Frederick Webster, Jr

Volume 5: Strategic Management
Edited by:Paul J. H. Schoemaker

Volume 6: Innovation and Growth
Edited by:Gerard J. Tellis

Volume 7: Marketing in the Firm and Society
Edited by:David J. Reibstein

 

 

 
Volume 1: Customer and Consumer Insights
 
Appendix of Sources
Jagdish N. Sheth
Series Introduction
Jagdish N. Sheth
Set Introduction
David A. Aaker
Volume Introduction: Customer and Consumer Insights
Henry Assael
Attitudes and Awareness as Predictors of Market Share
 
A Two-Dimensional Concept of Brand Loyalty
Roger M. Heeler
Using Cluster Analysis to Improve Marketing Experiments
W. Pratt
Stability of Appliance Brand Awareness
 
Evaluating Models of Attitude Structure
 
Attitude Change, Media and Word of Mouth
William C. Dunkelberg
Non-Response Bias and Callbacks in Sample Surveys
David A. Aaker
A Dynamic Recursive Model of the Relationship of Attitude Change and Behavior Change
 
The Threats to Marketing Research
Terry Deutscher and Adrian Ryans
Data Quality, Level of Aggregation, and Nonmetric Multidimensional Scaling Solutions
David A. Aaker
Increasing the Effectiveness of Marketing Research
Terence Deutscher
Attitudinal Predictions of Choice of Major Appliance Brands
David A. Aaker
A Recursive Model of Communication Processes
 
Theories of Attitude Structure and Change
 
Attitude Stability, Changeability and Predictive Ability
 
Identifying Environmental Influences on Brand Choice Decisions
Perspectives of Other Scholars  
Katherine N. Lemon
Commentary on George S. Day
Don Lehmann
Commentary on George S. Day
Richard Staelin
Commentary on George S. Day
David Aaker interviews George S. Day  
David Aaker
Interview of George S. Day
 
Volume 2: Competitive Markets: Structure and Behavior
 
Appendix of Sources
Jagdish N. Sheth
Series Introduction
Jagdish N. Sheth
Set Introduction
Allan Shocker
Volume Introduction: Competitive Markets: Structure and Behavior
Allan D. Shocker and Raj Srivastava
Customer-Oriented Approaches to Identifying Product-Markets
 
Strategic Market Identification and Analysis: An Integrated Approach
 
The Product Life Cycles: Analysis and Applications Issues
David B. Montgomery
Diagnosing the Experience Curve
 
Orienting Marketing Research Toward Testing Strategic Assumptions
Saul Klein
Cooperative Behavior in Vertical Markets: The Influence of Transaction Cost and Competitive Strategies
Mary Lambkin
Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle
Prakash Nedungadi
Managerial Representations of Competitive Advantage
William F. Massey and Allan D. Shocker
The Public Policy Context of the Relevant Market Question
Raj Srivastava and Allan D. Shocker
An Exploratory Study of the Influence of Usage Situation on Perceptions of Product-Markets
 
Incorporating the Customer Dimension into the Business Definition
 
Pioneers that Survive: Managing the Risks of Early Market Entry
Jonathan Freeman
Burnout or Fadeout: The Risks of Early Entry into High Technology Markets
John Kimberly
How Firms Adapt to Evolving MArket
 
Assessing Future Markets for New Technologies
 
Assessing Competitive Arenas: Who are Your Competitors?
Perspectives of Other Scholars  
Rajendra Srivastava
Commentary on George S. Day
Mary Lambkin
Commentary on George S. Day
Allan Shocker interviews George S. Day  
Allan Shocker
Interview of George S. Day
 
Volume 3: Strategic Marketing: Assessing and Formulating Strategy
 
Appendix of Sources
Jagdish N. Sheth
Series Introduction
Jagdish N. Sheth
Set Introduction
V. Kumar
Volume Introduction: Strategic Marketing: Assessing and Formulating Strategy
 
Diagnosing the Product Portfolio
Yoram Wind
Strategic Planning and Marketing: Time for a Constructive Partnership
 
Analytical Approaches to Strategic Market Planning
Robin Wensley
Marketing Theory with a Strategic Orientation
 
Tough Questions for Developing Strategies
Adrian Ryans
Using Price Discounts as a Competitive Weapon
Robin Wensley
Assessing Advantage: A Framework for Diagnosing Competitive Superiority
 
Deciding How to Compete
Erin Anderson and V. Kasturi Rangan
Strategic Channel Design
 
Achieving Advantage with a New Dominant Logic
 
Hazards of Generalized Strategy Prescriptions
 
Maintaining the Competitive Edge: Creating and Sustaining Advantage in Dynamic Competitive Environment
Oliver Heil and David Reibstein
Signaling to Competitors
Robin Wensley
Market Strategies and Theories of the Firm
 
Putting PIMS Into Perspective: Enduring Contributions to Strategy Questions
David Reibstein
Managing Brands in Global Markets
 
Evaluating Strategic Alternatives
Perspectives of Other Scholars  
Paul W. Farris
Commentary on George S. Day
Robin Wensley
Commentary on George S. Day
Venkatesh Shankar
Commentary on George S. Day
V. Kumar interviews George S. Day  
V. Kumar
Interview of George S. Day
 
Volume 4: Strategic Marketing: Organizational Orientation and Capabilities
 
Appendix of Sources
Jagdish N. Sheth
Series Introduction
Jagdish N. Sheth
Set Introduction
Frederick Webster, Jr
Volume Introduction: Strategic Marketing: Organizational Orientation and Capabilities
 
Marketing's Contribution to the Strategy Dialogue
Katherine E. Jocz and H. Paul Root
Domains of Ignorance: What Marketers Need to Know
 
Capabilities of Market-Driven Organizations
 
Continuous Learning About Markets
Rashi Glazer
Harnessing the Marketing Information Revolution: Towards the Market Driven Learning Organisation
 
What Does It Mean to be Market-Driven?
 
Organizing for Interactivity
 
Managing Marketing Relationships
 
Aligning Organization to the Market
 
Misconceptions about Market Orientation
 
Creating a Market-driven Organization
 
Managing the Market Learning Process
 
Creating a Superior Customer Relating Capability
Katrina F. Bens
Capitalizing on the Internet Opportunity
 
Aligning the Organization with the Market
Denish Shah, Roland T. Rust, A Parasuraman and Richard Staelin
The Path to Customer Centricity
 
Closing the Marketing Capabilities Gap
Christine Moorman
An Outside In Perspective to Strategy: Step Outside to See what’s Important
 
Perspectives of Other Scholars
Commentary on George S. Day Ajay K. Kohli
Philip Kotler
Commentary on George S. Day
 
Frederick Webster, Jr interviews George S. Day
Interview of George S. Day Frederick Webster, Jr
 
Volume 5: Strategic Management
 
Appendix of Sources
Jagdish N. Sheth
Series Introduction
Jagdish N. Sheth
Set Introduction
Paul J.H. Schoemaker
Volume Introduction: Strategic Management
 
Evaluating Business Strategies
Liam Fahey
Valuing Market Strategies
Liam Fahey
Putting Strategy into Shareholder Value Analysis
Liam Fahey
Finding Value in Strategies
Paul Schoemaker
Peripheral Vision: Sensing and Acting on Weak Signals
Paul Schoemaker
Driving Through the Fog: Managing at the Edge
Paul J.H. Schoemaker, and Scott A. Snyder
Extended Intelligence Networks: Minding and Mining the Periphery
Paul J.H. Schoemaker
Scanning the Periphery
Paul J.H. Schoemaker
Leading the Vigilant Organization
Paul J.H. Schoemaker
Seeing Sooner: Scan for Weak Signals from the Periphery
Paul J.H. Schoemaker
Are You a ‘Vigilant Leader’?
Paul J.H. Schoemaker
How to Make Sense of Weak Signals
Paul J.H. Schoemaker
Why We Miss the Signs
Paul J.H. Schoemaker and Scott A. Snyder
Integrating Organizational Networks, Weak Signals and Strategic Radars and Scenario Planning
Christine Moorman
Regaining Relevance: The outside-in Turnaround
 
An outside-in approach to resource-based theories
Perspectives of Other Scholars  
Liam Fahey
Commentary on George S. Day
Rajan Varadarajan
Commentary on George S. Day
Paul Schoemaker interviews George S. Day  
Paul Schoemaker
Interview of George S. Day
 
Volume 6: Innovation and Growth
 
Appendix of Sources
Jagdish N. Sheth
Series Introduction
Jagdish N. Sheth
Set Introduction
Gerard J. Tellis
Volume Introduction: Innovation and Growth
 
Using Attitude Change Measures to Evaluate New Product Introductions
 
A Strategic Perspective on Product Planning
David A. Aaker
The Perils of High Growth Markets
 
Setting the Growth Direction
 
New Directions for Corporations: Conditions for Successful Renewal
 
Enhancing the Ideation Capability
 
Strategies for Surviving a Shakeout
 
Enhancing New Product Development Performance: An Organisational Learning Perspective (with Marjori E. Adams and Deborah Dougherty)
Paul J.H. Schoemaker
Avoiding the Pitfalls of Emerging Technologies
Adam J. Fein & Gregs Ruppersberger
Shakeouts in Digital Markets: Lessons from B2B Exchange
 
Feeding the Growth Strategy
 
Which Way Should You Grow?
 
Is it Real? Can We Win? Is It Worth It? Managing Risk and Reward in Innovation Portfolios
Paul J.H. Schoemaker
Innovating in Uncertain Markets: Ten Lessons for Green Technologies
 
Perspectives of Other Scholars
Christine Moorman
Commentary on George S. Day
Mohan Sawhney
Commentary on George S. Day
Gerard J. Tellis interviews George S. Day  
Gerard J. Tellis
Interview of George S. Day
 
Volume 7: Marketing In the Firm and Society
 
Appendix of Sources
Jagdish N. Sheth
Series Introduction
Jagdish N. Sheth
Set Introduction
David Reibstein
Volume Introduction: Marketing In the Firm and Society
David Aaker
A Guide to Consumerism
David Aaker
Corporate Responses to Consumerism Pressure
William K. Brandt
Information Disclosure and Consumer Behavior: An Empirical Evaluation of Truth in-lending”
William K. Brandt
Consumer Research and the Evaluation of Information Disclosure Requirements: The Case of Truth in Lending
 
Full Disclosure of Comparative Performance Information to Consumers: Problems and Prospects
William K. Brandt and Terry Deutscher
Information Disclosure and Consumer Credit Knowledge: A Longitudinal Analysis
 
Assessing the Effects of Information Disclosure Requirements
 
When Do the Interests of Academics and Managers Converge?
 
Marketing's Contribution to the Strategy Dialogue
 
Reinventing Marketing in the Digital Era
 
Aligning the Organization with the Market
 
Using the Past as a Guide to the Future: Reflections on the History of the Journal of Marketing
David B. Montgomery
Charting New Directions for Marketing
Jenny Darroch and Stern Slater
A Tribute to Peter Drucker
David J. Reibstein and Jerry Wind
Is Marketing Academia Losing Its Way?
Samantha Howland and Roch Parayre
Looking Into Marketing’s Future
Robert Malcolm
The CMO and the Future of Marketing
 
Jerry Wind on the Future of Marketing: Tracing the Evolution of His Thinking
Perspectives of Other Scholars  
William L. Wilkie
Commentary on George S. Day
Robert Malcolm
Commentary on George S. Day
Valarie Zeithaml
Commentary on George S. Day
David Reibstein interviews Jacob Jacoby  
David Reibstein
Interview of Jacob Jacoby

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Jagdish N. Sheth

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. ... More About Author

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ISBN: 9789351502890
₹31,500.00