VOLUME 1: HELPING DEFINE THE FIELD AND EXPAND ITS HORIZONS
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
Jerry C. Olson
Volume Introduction: Helping Define The Field And Expand Its Horizons
| Commentary on the Contents of this Volume |
|
I: BROAD WORKS THAT HELPED DEFINE, FOCUS AND EXPAND THE FIELD- PRESIDENTIAL ADDRESSES, ANNUAL REVIEW OF PSYCHOLOGY CHAPTERS, HANDBOOK AND ENCYCLOPEDIA CHAPTERS
| Consumer Psychology as a Social Psychological Sphere of Action |
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| Consumer Research: Telling it like it is |
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| Consumer Research: A State of the Art Review |
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| Consumer Psychology: An Octennium |
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| Consumer Behavior: A Quadrennium |
Gita V. Johar and Maureen Morrin |
| Consumer and industrial psychology: Prospects for theory corroboration and mutual contribution. |
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| Consumer Psychology |
Wayne Hoyer and Arthur Brief |
| Consumer Psychology |
Maureen Morrin |
| Consumer Psychology |
Wayne D. Hoyer |
II: MORE FOCUSED WORKS THAT HELPED DEFINE AND EXPAND THE FIELD
| Time and Consumer Behavior: An interdisciplinary overview |
George J. Szybillo and C.A.K. Berning |
| What about disposition? |
C.A.K. Berning and T.F. Dietvorst |
| Personality and consumer behavior: How NOT to find relationships. |
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| History and objectives underlying the formation of ACR's Professional Affairs Committee. |
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| Ethical issues in consumer research: Remarks of Jacob Jacoby |
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| Ethics, morality and the dark side of ACR: Implications for our future |
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| Ethics: A Portrait of the Consumer Research Community |
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| Stimulus-Organism-Response Reconsidered: An evolutionary step in modeling (consumer) behavior |
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Perspectives of Other Scholars
| Jack Jacoby’s Emotional Side |
Gerald Zaltman |
| Jack Jacoby – Friend & Scholar |
Rick Jacobs |
| Some Thoughts about Jack Jacoby |
Glenn L. Christensen |
Jerry Olson interviews Jacob Jacoby
| Interview of Jacob Jacoby |
Jerry C. Olson |
VOLUME 2: THE EARLY YEARS ATTITUDES, BRAND LOYALTY AND PERCEIVED RISK
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
Leon B. Kaplan
Volume Introduction: The Early Years— Attitudes, Brand Loyalty And Perceived Risk
| Commentary on the Contents of this Volume |
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| Training Consumer Researchers |
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| Training consumer psychologists: The Purdue University program. |
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| The Roles, Values and Training of a Consultant |
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| a. Serving Two Masters: Perspectives on Consulting |
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| b. The Vices and Virtues of Consulting: Responding to a Fairy Tale |
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Attitudes and Consumer Behavior
| Exploring the Potential of Negative Sources: An Application of Heider’s Balance Model |
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| Dissonance resolution by grade school consumers |
David B. Kyner and Robert W. Chestnut |
| Linking brand and retailer images: Do the potential risk outweigh the potential benefits? |
David Mazursky |
Brand Loyalty
| A model of multi-brand loyalty |
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| A construct validation study of brand loyalty. |
Jerry C. Olson |
| Brand loyalty: A conceptual definition. |
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| Brand loyalty vs. Repeat Purchasing Behavior. |
David B. Kyner |
| A brand loyalty concept: Comments on a comment. |
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| Brand Loyalty: Measurement and Management |
Robert W. Chestnut |
| I Trends in brand loyalty measurement: A historical perspective |
Robert W. Chestnut |
| II A comprehensive review of operational definitions of brand loyalty |
Robert W. Chestnut |
| III A manager’s guide to conceptual definitions, theory and construct validation |
Robert W. Chestnut |
Perceived Risk
| The components of perceived risk |
Leon B. Kaplan |
| Components of perceived risk in product purchase: A cross-validation |
Leon B. Kaplan and George J. Szybillo |
| Risk enhancement and risk reduction strategies for handling perceived risk |
Barbara J. Deering |
| Some perspectives on risk acceptance |
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Perspectives of Other Scholars
| Our Debate on Consulting: A Retrospective |
Morris Holbrook |
| Ode of Concession, Contrition, and Conciliation |
Morris Holbrook |
| Jack Jacoby: Mentor |
Meera Buck |
| A Doctoral Student’s Recollections |
Steven Hollander |
Leon B. Kaplan interviews Jacob Jacoby
| Interview of Jacob Jacoby |
Leon B. Kaplan |
VOLUME 3: THE EARLY YEARS: INFORMATION OVERLOAD AND QUALITY PERCEPTION
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
George J. Szybillo
Volume Introduction: The Early Years: Information Overload And Quality Perception
Commentary on the Contents of this Volume
I: QUALITY PERCEPTION
| Price, brand name, and product composition characteristics as determinants of perceived quality |
J.C. Olson, R.A. Haddock |
| Price intervals and individual price limits as determinants of product evaluation and selection |
B.J. Deering |
| Cue utilization in the quality perception process |
J.C. Olson |
| The relative effects of price, store image, and intrinsic product differences on product quality evaluation |
G.J. Szybillo |
| Intrinsic versus Extrinsic cues as determinants of perceived product quality |
G.J. Szybillo |
| Consumer response to price: An attitudinal, information-processing perspective. |
J.C. Olson |
| The impact of linking brand and retailer images on perceptions of quality. |
D. Mazursky |
II: INFORMATION OVERLOAD
| Time spent acquiring product information as a function of information load and organization. |
C.A. Kohn and D.E. Speller |
| Brand choice behavior as a function of information load |
D.E. Speller and C.A. Kohn |
| Consumer reaction to information displays: Packaging and advertising. |
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| Brand choice behavior as a function of information load: Replication and extension |
D.E. Speller and C.A.K. Berning |
| Constructive criticism and programmatic research: Reply to Russo. |
D.E. Speller and C.A.K. Berning |
| Information load and decision quality: Some contested issues |
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| Perspectives on information overload |
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III: ASSORTED OTHER ITEMS FROM THE ERA
| Interpersonal perceptual accuracy as a function of dogmatism |
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| Personality and Innovation Proneness |
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| Multiple-Indicant Approach for Studying New Product Adopters |
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| Novelty, Recency, and Scarcity as Predictors of Perceived Newness |
E.W. Hart Jr. |
| Opinion leadership and innovativeness: Overlap and validity. |
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| The effect of "alternative relationships" and "relative resources" on consumer decisions between mother and child. |
B.J. Deering |
| Ruminations of a consumer psychologist on the emerging energy crisis. |
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| The sources, meaning and validity of consumer complaint behavior: A psychological analysis. |
J.J. Jaccard |
| Behavioral science perspectives on conveying nutrition information to consumers. |
J.C. Olson, G.J. Szybillo and E.W. Hart Jr. |
| Managing consumer reaction to the emerging financial services revolution. |
|
Perspectives of Other Scholars
| Jack Jacoby: A Man for All Seasons |
Durairaj Maheswaran |
| A Consumer Psychologist before Consumer Psychology was Sexy |
Curtis Haugtvedt |
| An Undergraduate’s Perspective |
Jeff Galak |
George J. Szybillo Interviews Jacob Jacoby
| Interview of Jacob Jacoby |
George J. Szybillo |
VOLUME 4: THE FOURTH P: ADVERTISING AND PERSONAL SELLING
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
Wayne D. Hoyer
Volume Introduction: The Fourth P- Advertising And Personal Selling,
| Commentary on the Contents of this Volume |
|
I: ADVERTISING EFFECTS
| Th e Zeigarnik Effect in Advertising |
James T. Heimbach |
| Recall of crazy, mixed-up TV commercials. |
SW Hollander |
| Effects of different levels of integration on advertising preference and intention to purchase. |
GJ Szybillo |
| Effects of integrated advertising on perceived corporate hiring policy. |
GJ Szybillo and J. Busato |
II: THE COMPREHENSION-MISCOMPREHENSION OF ADVERTISING AND OTHER MASS MEDIA COMMUNICATIONS
| Viewer Miscomprehension of Televised Communication: A Brief Report of Findings. |
WD Hoyer and DA Sheluga |
| Viewer miscomprehension of televised communication: Selected findings. |
WD Hoyer |
| On the miscomprehension of televised communication: A rejoinder. |
WD Hoyer |
| To read, view or listen? A cross-media comparison of comprehension. |
WD Hoyer and MR Zimmer |
| Sources of miscomprehension in television advertising. |
WD Hoyer and RK Srivastava |
| Miscomprehension of Public Affairs Programming |
WD Hoyer |
| Viewer miscomprehension of the 1980 Presidential Debate: A Research Note |
T. Troutman and T. Whittler |
| The Comprehension and Miscomprehension of Print Communications: Conceptual foundations |
Wayne D. Hoyer |
| The Comprehension/Miscomprehension of Print Communications: Methodology |
Wayne D. Hoyer |
| The Comprehension/Miscomprehension of Print Communication: Selected Findings |
Wayne D. Hoyer |
III. MISLEADING, DECEPTIVE, REMEDIAL AND CORRECTIVE ADVERTISING
| The FDA approach to defining misleading advertising |
CB Small |
| Reply to a Comment on “Defi ning Misleading Advertising” and “Deception in Advertising” |
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| Correcting corrective advertising. |
M.C. Nelson and W.D. Hoyer |
| Reply to Mizerski's criticisms to ‘4As Pioneering Study of TV Miscomprehension’. |
M.C. Nelson and W.D. Hoyer |
| Corrective advertising and affirmative disclosure statements: Their potential for confusing and misleading the consumer |
M.C. Nelson and W.D. Hoyer |
| A Model for the Development, Evaluation, and Implementation of Remedial Advertising Statements |
W.D. Hoyer and M.C. Nelson |
| Misleading research on the subject of misleading advertising: The Wilkes et al. investigation of Pharmaceutical Advertising in Leading Medical Journals |
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| Consumer Research in FTC versus Kraft (1991): A case of Heads we win, Tails you lose? |
GJ Szybillo |
IV: PERSONAL SELLING
| You're twenty years behind your market. |
F. Jacoby |
| The psychology of persuasion. |
F. Jacoby |
| The application of assertiveness training to the consumer-salesperson interaction |
RJ Kulich, JP Curran, and MJ Mariotto |
| Some social psychological perspectives on closing. |
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| Perspectives of Other Scholars |
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| “Always Fly First Class” and Other Lessons Jack Taught Me |
Michael R. Solomon |
| Jack Jacoby: Intrepid, Inspiring, Influential |
David Glen Mick |
Wayne D. Hoyer Interviews Jacob Jacoby
| Interview of Jacob Jacoby |
Wayne D. Hoyer |
VOLUME 5: PRE-DECISION INFORMATION ACCESSING AND BEHAVIORAL PROCESS TECHNOLOGY (BPT)
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
James J. Jaccard
Volume Introduction: Pre-Decision Information Accessing And Behavioral Process Technology
| Behavioral Process Technology (BPT): Origins And Evolution |
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| Information acquisition behavior in brand choice situations. |
G.J. Szybillo and J. Busato-Schach |
| Perspectives on a consumer information processing research program |
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| Pre-purchase information acquisition: Description of a process methodology, research paradigm, and pilot investigation |
RW Chestnut, KC Weigl and W. Fisher |
| Consumer use and comprehension of nutrition information. |
RW Chestnut and W. Silberman |
| A behavioral process approach to information acquisition in nondurable purchasing. |
RW Chestnut and W. Fisher |
| The emerging behavioral process technology in consumer decision-making research. |
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| Patterns of information acquisition in new product purchases. |
C.A.K. Berning |
| Consumer information processing: Emerging theory and findings. |
RW Chestnut |
| Behavioral Process Research: Applications to Business and Public Policy |
RW Chestnut |
| Patterns of processing in consumer information acquisition |
JR Bettman |
| New directions in behavioral process research: Implications for social psychology |
J.J. Jaccard, A. Kuss, T. Troutman, and D. Mazursky |
| Psychometric characteristics of behavioral process data: Preliminary findings on validity and reliability |
RW Chestnut, WD Hoyer, DA Sheluga, and MJ Donahue |
| Intra- and Inter-individual consistency in information acquisition: A cross-cultural examination |
WD Hoyer, H. Raffee, M. Hefner, RW and Chestnut |
| The impact of interpersonal attraction on salesperson effectiveness |
RW Chestnut |
| Three-dimensional information acquisition: An application to contraceptive decision making |
WD Hoyer |
| The selection of a contraceptive method as a joint decision of married couples. |
MR Zimmer |
| Preference, search and choice: An integrative approach. |
DA Sheluga and JJ Jaccard |
| Do comparative claims encourage comparison shopping? The impact of comparative claims on consumers' acquisition of product information. |
DA Sheluga |
| Product comprehension: The case of permanent vs. term life insurance. |
RW Chestnut |
| Encoding and retention in an information acquisition and choice task. |
WD Hoyer and JJ Jaccard |
| Forming impressions of merchandise and service quality |
D. Mazursky |
| Exploring the development of store image |
D. Mazursky |
| Tracing the impact of item-by-item information accessing on uncertainty reduction |
JJ Jaccard, I. Currim, A. Kuss, A. Ansari and T. Troutman |
| A varying parameter averaging model of on-line brand evaluations |
G. Johar and K. Jedidi |
| Mapping attitude formation as a function of information input: Online processing models of attitude formation |
M. Morrin, J. Jaccard, Z. Gurhan, A. Kuss. And D. Maheswaran |
| Effectiveness of security analyst information accessing strategies; A computer interactive assessment |
A. Kuss, D. Mazursky, and T. Troutman |
| When feedback is ignored: The disutility of outcome feedback |
D. Mazursky, T. Troutman and A. Kuss |
| Experience and expertise in complex decision making |
T. Troutman, A. Kuss, and D. Mazursky |
| Taking stock of stockbrokers: Exploring momentum versus contrarian investor strategies and profiles. |
M. Morrin, G. Johar, X. He, A. Kuss, and D. Mazursky |
| Training novice investors to become more expert: The role of information accessing strategy. |
M. Morrin, G. Johar, Z. Gürhan, A. Kuss, and M. Mazursky |
Perspectives of Other Scholars
| The Impact of Jacob Jacoby’s Work on Research on the Conceptual, Methodological, and Substantive Components of Consumer Information Processing |
David Brinberg |
| The Information Display Board: A Foundational Innovation in Consumer Information Processing |
Paul M. Herr |
James J. Jaccard Interviews Jacob Jacoby
| Interview of Jacob Jacoby |
James J. Jaccard |
VOLUME 6: LEGAL CONSIDERATIONS APPLYING TO CONSUMER DECISION MAKING AND PURCHASE BEHAVIOR PART 1VOLUME 6: LEGAL CONSIDERATIONS APPLYING TO CONSUMER DECISION MAKING AND PURCHASE BEHAVIOR PART 1
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
Maureen (Mimi) Morrin
Volume Introduction: Legal Factors Applying To Consumer Decision Making and Purchase Behavior: Part 1,
| Commentary on the Contents of this Volume |
|
| Beyond brand equity: Marketing warfare in the ‘90s. |
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| Survey and field experimental evidence. |
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| Disclaimers in trademark infringement litigation: More trouble than they are worth? |
R.L. Raskopf |
| Why disclaimers fail. |
G.J. Szybillo |
| “Not manufactured or authorized by...” Recent federal cases involving trademark disclaimers |
M. Morrin |
| Non-probability designs for litigation surveys |
A.H. Handlin |
| Trademark dilution: Empirical measures for an elusive concept. |
M. Morrin |
| Considering the who, what, when, where and how of measuring dilution. |
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| Survey evidence in deceptive advertising cases under the Lanham Act: An historical review of comments from the bench |
A.H. Handlin and A. Simonson |
| Is it Rational to Assume Consumer Rationality? Some consumer psychological perspectives on Rational Choice Theory |
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Perspectives of Other Scholars
| Jack Jacoby’s Contributions to Survey Science and the Evolution of Trademark Law |
Jerre B. Swann |
| Venturing into New Areas, by Aradhna Krishna |
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| Jack Jacoby – Master Teacher, |
Glenn Christensen |
Maureen Morrin Interviews Jacob Jacoby
Maureen Morri
Interview of Jacob Jacoby
VOLUME 7: LEGAL CONSIDERATIONS APPLYING TO CONSUMER DECISION MAKING AND PURCHASE BEHAVIOR PART 2
Appendix of Sources
Legends in Consumer Behavior
Legends in Consumer Behavior: Jacob Jacoby
Gita V. Johar
Volume Introduction: Legal Factors Applying To Consumer Decision Making And Purchase Behavior: Part 2,
| Commentary on the Contents of this Volume |
|
| The psychological foundations of trademark law: Secondary meaning, genericism, fame, confusion and dilution |
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| A critique of Rappeport’s “Litigation Surveys – Social ‘Science’ as Evidence.” |
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| Sense and nonsense in measuring sponsorship confusion. |
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| Continuing Commercial Impression: Applications and Measurement |
G. Mark |
| Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google). |
M. Sableman |
| Are closed-ended questions leading questions? |
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| Patent Infringement: Proving customer demand .. or a lack thereof. |
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| When judicial opinions are minefields of misinformation: Antecedents, consequences and remedies. |
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Perspectives of Other Scholars
| Jack Jacoby, “Leading the Way” |
C. Samuel Craig |
| A Tribute to Professor Jack Jacoby |
Naresh Malhotra |
Gita V. Johar interviews Jacob Jacoby
| Interview of Jacob Jacoby |
Gita V. Johar |
VOLUME 8: METHODS AND MEASURES: SELECTED PAPERS
Appendix of Sources
Jagdish N. Sheth
Legends in Consumer Behavior
Jagdish N. Sheth
Legends in Consumer Behavior: Jacob Jacoby
Alfred Kuss
Volume Introduction: Methods And Measures: Selected Papers,
| Commentary on the Contents of this Volume |
|
Experimentation
| Experimental design and the selection of controls in trademark and deceptive advertising surveys. |
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Laboratory experiments: Faulty and necessary—A Comment on Arndt’s Paper in JCP, 1, 1977/1
Validity
| What If Opinion Leaders Didn’t Know More? A Question of Nomological Validity |
Wayne D. Hoyer |
Reliability
| Improving manuscript evaluation procedures. |
D.D. Bowen, and R. Perloff |
| A note on the reliability of content analysis. |
M.R. Zimmer and W.D. Hoyer |
| Examiner reliability in polygraph chart analysis: Identification of physiological responses. |
Edel, E.C. |
Scaling
| Three-point Likert scales are good enough. |
M.S. Matell |
| Is there an optimal number of alternatives for Likert scale items? Study I: Reliability and validity. |
M.S. Matell |
| Is there an optimal number of alternatives for Likert scale items? Effects of testing time and scale properties. |
M.S. Matell |
| Instructions and Formats for collecting rank order data: An Empirical Examination |
D.A. Sheluga and B.N. Major |
| Whether to agree-disagree or disagree-agree: The effects of anchor order on item response. |
D.A. Sheluga and B.N. Major |
| Questionnaire Research on Questionnaire Construction: Th e Type and Positioning of Response Blanks |
Brenda N. Major and David A. Sheluga |
Measurement
| Multiple-indicant approach for studying new product adopters. |
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| Operationally defining the consumer innovator. |
C.A. Kohn |
| Probing the locus of causation in the miscomprehension of remedial advertising statements. |
M. Nelson, W. D. Hoyer, and H.G. Gueutal |
| Political polling and the lost letter technique. |
D. Aranoff |
| How to interpret your scores on the Managerial Philosophies scale. |
James R. Terborg |
Perspectives of Other Scholars
| The Jack Experience |
David Mazursky |
| Using a Dynamic Approach in Consumer Research |
Günter Silberer, Susanne Roth and Gunnar Mau |
| The Information Display Board: A Milestone in Process Tracing |
Torsten Tomczak and Wibke Heidig |
Alfred Kuss interviews Jacob Jacoby
| Interview of Jacob Jacoby |
Alfred Kuss |
