Key Concepts in Public Relations
- Bob Franklin - Cardiff University, UK
- Mike Hogan - University of Cardiff, UK
- Quentin Langley - University of Cardiff, UK
- Nick Mosdell - University of Cardiff, UK
- Elliot Pill - University of Cardiff, UK
SAGE Key Concepts series
Mass Communication | Public Relations | Public Relations
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Key Concepts in Public Relations:
- Provides a comprehensive, easy-to-use overview to the field
- Covers over 150 central concepts in PR
- Paves the way for students to tackle primary texts
- Grounds students in both practice and theory
- Takes it further with recommended reading
'Offers the reader a concise and very readable tour through the many facets of PR. It provides a solid overview of the PR industry, suitable not only for students of PR and communication studies, but also those of us who feel the need to ground ourselves with an easy to use reference book, which is organised well enough to enable the reader to dip in and out…
Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.
The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors… Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today' - Communication Director
The book provides students with a nice overview about the key concepts in PR.
Good resource for entry level students in Public Relations
Good overview but all terms are sufficiently covered by general textbooks on the topic.
A useful supplementary reading but I prefer to give students journal articles in this regard
. . .provides a great overview of key terms and procedures crucial to the success of students as future PR professionals
This is a good text to accompany a core text on Public Relations. it is is also very useful for marketing and business students. Valuable for post grads new to PR also.
Needs an index; could be a useful book but some non-standard terms used (such as ' public relations (internal) rather than 'internal communicaitons') makes the book difficult for students to use as background