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Journal of Marketing

Journal of Marketing

Published in Association with American Marketing Association
Other Titles in:
Business & Management | Marketing

eISSN: 15477185 | ISSN: 00222429 | Current volume: 84 | Current issue: 4 Frequency: Bi-monthly
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Read the complete description of the Journal’s Editorial Guidelines.

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Our editorial philosophy builds on the Journal of Marketing’s distinguished legacy while seeking to foster the next generation of marketing thought. We view ourselves as stewards of JM and will follow eight guiding principles during our tenure as editors.

Editor-in-Chief
Christine Moorman Duke University, USA
Co-Editors
C. Page Moreau University of Wisconsin - Madison, USA
Robert Palmatier University of Washington, USA
Harald van Heerde University of New South Wales, Australia
Vice President of Publications
David W. Stewart Loyola Marymount University, USA
Associate Editors
Michael Ahearne University of Houston, USA
Kusum Ailawadi Dartmouth College, USA
Neeraj Arora University of Wisconsin - Madison, USA
Jonah Berger University of Pennsylvania, USA
Lisa E. Bolton Pennsylvania State University, USA
Amitava Chattopadhyay INSEAD-The Asia Campus, Singapore
Pradeep Chintagunta University of Chicago, USA
Marnik DeKimpe Tilburg University, the Netherlands and KU Leuven, Belgium
Amber Epp University of Wisconsin - Madison, USA
Marc Fischer University of Cologne, Germany
Christoph Fuchs Erasmus University, the Netherlands
Inge Geyskens Tilburg University, the Netherlands
Katrijn Gielens University of North Carolina, USA
Markus Giesler University of Connecticut, USA
Els Gijsbrechts Tilburg University, the Netherlands
Jacob Goldenberg Interdisciplinary Center (IDC) Herzilya, Israel
Dhruv Grewal Babson College, USA
Kelly L. Haws Vanderbilt University, USA
Jan Heide University of Wisconsin - Madison, USA
Donna Hoffman George Washington University, USA
Christian Homburg University of Mannheim, Germany
Mark Houston Texas Christian University, USA
Wayne D. Hoyer University of Texas at Austin, USA
Ashlee Humphreys Northwestern University, USA
Gita Johar Columbia University, USA
George John University of Minnesota, USA
Ajay K. Kohli Georgia Institute of Technology, USA
Praveen Kopalle Dartmouth College, USA
Cait Lamberton University of Pittsburgh, USA
Donald R. Lehmann Columbia University, USA
Deborah MacInnis University of Southern California, USA
Detelina Marinova University of Missouri, USA
Leigh McAlister University of Texas at Austin, USA
Robert Meyer University of Pennsylvania, USA
Debanjan Mitra University of Florida, USA
Andrea Morales Arizona State University, USA
Neil Morgan Indiana University, USA
Scott Neslin Dartmouth College, USA
Oded Netzer Columbia University, USA
Koen Pauwels Northeastern University, USA
Connie Pechmann University of California - Irvine, USA
Jaideep Prabhu University of Cambridge, UK
Stefano Puntoni Erasmus University Rotterdam, Netherlands
Martin Schreier WU Vienna, Austria
David A. Schweidel Emory University, USA
Rebecca Slotegraaf Indiana University, USA
Dilip Soman Rotman School of Management, University of Toronto, Canada
Alina Sorescu Texas A&M University, USA
Srihari Sridhar Texas A&M University, USA
S. Sriram University of Michigan, USA
Jan-Benedict Steenkamp University of North Carolina at Chapel Hill, USA
Stefan Stremersch Erasmus University, Netherlands
Vanitha Swaminathan University of Pittsburgh, USA
Claudia Townsend University of Miami, USA
Michael Trusov University of Maryland, USA
Ralf Van der Lans Hong Kong University of Science and Technology, China
Rajkumar Venkatesan University of Virginia, USA
Stefan Wuyts Koç University, Turkey
Manjit S. Yadav Texas A&M University, USA
Sha Yang University of Southern California, USA
Jie Zhang University of Maryland, USA
Rui (Juliet) Zhu Cheung Kong Graduate School of Business, China
Editorial Review Board
Michelle Andrews Emory University, USA
Kersi Antia Western University, USA
Jennifer Argo University of Alberta, Canada
Anocha Aribarg University of Michigan, USA
Eric Arnould Aalto University, Finland
Zeynep Arsel Concordia University, Canada
Eva Ascarza Columbia University, USA
Rajesh Bagchi Virginia Tech, USA
Fleura Bardhi Cass Business School, UK
Suman Basuroy University of Texas at San Antonio, USA
Rajeev Batra University of Michigan, USA
Hans Baumgartner Pennsylvania State University, USA
Barry Bayus University of North Carolina at Chapel Hill, USA
Joshua Beck University of Oregon, USA
Simon Bell University of Melbourne, Australia
Sundar Bharadwaj University of Georgia, USA
C. B. Bhattacharya University of Pittsburgh, USA
Tammo Bijmolt University of Groningen, the Netherlands
Abhijit Biswas Wayne State University, USA
Dipayan Biswas University of Southern Florida, USA
Simon Blanchard Georgetown University, USA
Lauren Block Baruch College, USA
Bryan Bollinger Duke University, USA
Abhishek Borah INSEAD
Simona Botti London Business School, UK
Tonya Bradford University of California, Irvine, USA
Donnel Briley The University of Sydney, Australie
Randolph Bucklin University of California - Los Angeles, USA
Gregory Carpenter Northwestern University, USA
Anindita Chakravarty University of Georgia, USA
Kimmy Chan Hong Kong Baptist University, China
Pierre Chandon INSEAD, France
Sandeep Chandakula Singapore Management University, Singapore
Rajesh Chandy London Business School, UK
Amar Cheema University of Virginia, USA
Haipeng Chen University of Kentucky, USA
Alexander Chernev Northwestern University, USA
Kathleen Cleeren KU Leuven, Belgium
June Cotte Western University, Canada
Anne Coughlan Northwestern University, USA
Robin Coulter University of Connecticut, USA
Keisha Cutright Duke University, USA
Darren Dahl University of British Columbia, Canada
Peter Danaher Monash University, Australia
Hannes Datta Tilburg University, Netherlands
Barbara Deleersnyder Tilburg University, the Netherlands
Xiaoyan Deng Ohio State University, USA
Kristin Diehl University of Southern California, USA
Michaela Draganska Drexel University, USA
Peter Ebbes HEC Paris, France
Giana Eckhardt University of London, UK
Fred Feinberg University of Michigan, USA
Rosellina Ferraro University of Maryland, USA
Eileen Fischer York University, Canada
Robert Fisher University of Alberta, Canada
Beth Fossen Indiana University, USA
Gary Frazier University of Southern California, USA
Shankar Ganesan University of Notre Dame, USA
Frank Germann University of Notre Dame, USA
Peter Golder Dartmouth College, USA
Joseph Goodman Ohio State University, USA
David Griffith Texas A&M University, USA
Amir Grinstein Northeastern University, USA
Flora Gu Hong Kong Polytechnic University, China
Zeynep Gurhan-Curli Koç University, Turkey
Michael Haenlein ESCP Europe, France
Henrik Hagtvedt Boston College, USA
Rebecca W. Hamilton Georgetown University, USA
Bruce Hardie London Business School, UK
Colleen Harmeling Florida State University, USA
Timothy Heath University of South Florida, USA
Thorsten Henning-Thurau University of Muenster, Germany
Kelly Hewett University of Tennessee, USA
Michael Hui Chinese University of Hong Kong, China
John Hulland University of Georgia, USA
Iris Hung Fudan University, China
Julie Irwin University of Texas at Austin, USA
Raghuram Iyengar University of Pennsylvania, USA
Sandy Jap Emory University, USA
Bernard Jaworski Claremont Graduate University, USA
Satish Jayachandran University of South Carolina, USA
Deborah Roedder John University of Minnesota, USA
Yogesh Joshi University of Maryland, USA
Kartik Kalaiganam University of South Carolina, USA
P. K. Kannan University of Maryland, USA
Vamsi Kanuri University of Notre Dame, USA
Constantine Katsikeas University of Leeds, UK
Punam Keller Tuck School of Business at Dartmouth College, USA
Blair Kidwell University of North Texas, USA
Jun Kim Hong Kong University of Science and Technology, China
Sara Kim University of Hong Kong, Hong Kong
Robert Kozinets University of Southern California, USA
Harley Krohmer University of Bern, Switzerland
Alok Kumar University of Nebraska-Lincoln, USA
Tarun Kushwaha University of North Carolina at Chapel Hill, USA
Son Lam University of Georgia, USA
Anja Lambrecht London Business School, England
Jongkuk Lee Ewha Womans University, South Korea
Leonard Lee National University of Singapore, Singapore
Katherine N. Lemon Boston College, USA
Robert Leone Texas Christian University, USA
Michael Lewis Emory University, USA
Shibo Li Indiana University, USA
Barak Libai Interdisciplinary Center Herzliya, Israel
Donald Lichtenstein University of Colorado - Boulder, USA
Gary L. Lilien Pennsylvania State University, USA and University of Technology Sydney, Australia
Noah Lim University of Wisconsin - Madison, USA
Yong Liu University of Arizona, USA
Yuping Liu-Thompkins Old Dominion University, USA
Stephan Ludwig University of Melbourne, Australia
Liye Ma University of Maryland, USA
Girish Mallapragada Indiana University, USA
Naomi Mandel Arizona State University, USA
Kelly Martin Colorado State University, USA
Brent McFerran Simon Frasier University, Canada
Martin Mende Florida State University, USA
Wendy Moe University of Maryland, USA
Cassie Mogilner University of California - Los Angeles, USA
Ashwani Monga Rutgers University, USA
Vicki G. Morwitz Columbia University, USA
Albert Muñiz DePaul University, USA
Brian Murtha University of Kentucky, USA
Tom Novak George Washington University, USA
Stephen M. Nowlis Washington University, USA
Joseph Nunes University of Southern California, USA
Neeru Paharia Georgetown University, USA
Vanessa Patrick University of Houston, USA
Renana Peres Hebrew University of Jerusalem, Israel
J. Andrew Petersen Pennsylvania State University, USA
Nancy Puccinelli University of Bath, UK
Akshay Rao University of Minnesota, USA
Brian Ratchford University of Texas at Dallas, USA
Rebecca Reczek Ohio State University, USA
Americus Reed II University of Pennsylvania, USA
Lopo Rego Indiana University, USA
Werner Reinartz University of Cologne, Germany
Aric Rindfleisch University of Illinois at Urbana–Champaign, USA
John H. Roberts University of New South Wales, Australia
Anne Roggeveen Babson College, USA
Roland Rust University of Maryland, USA
Ko Ruyter de Cass Business School, UK
Alok Saboo Georgia State University, USA
Hope Schau University of Arizona, USA
Lisa Scheer University of Missouri - Columbia, USA
Maura Scott Florida State University, USA
Sankar Sen Baruch College, USA
Denish Shah Georgia State University, USA
Venkatesh Shankar Texas A&M University, USA
Qiaowei Shen Peking University, China
John Sherry University of Notre Dame, USA
Jagdip Singh Case Western Reserve University, USA
Bernd Skiera Goethe University Frankfurt, Germany
Ashish Sood University of California - Riverside, USA
Raji Srinivasan University of Texas at Austin, USA
Shuba Srinivasan Boston University, USA
S. Sriram University of Michigan, USA
Andrew Stephen University of Oxford, UK
David Stewart Loyola Marymount University, USA
Baohong Sun Cheung Kong Graduate School of Business, China
Nader Tavassoli London Business School, UK
Gerry Tellis University of Southern California, USA
Jacquelyn Thomas Southern Methodist University, USA
Craig Thompson University of Wisconsin - Madison, USA
Debora Thompson Georgetown University, USA
Catherine Tucker Massachusetts Institute of Technology, USA
Kapil Tuli Singapore Management University, Singapore
Nita Umashankar Georgia State University, USA
Christophe Van den Bulte University of Pennsylvania, USA
Jenny van Doorn University of Groningen, Netherlands
Stijin Van Osselaer Cornell University, USA
Stephen Vargo University of Hawai'i at Manoa, USA
Peter Verhoef University of Groningen, the Netherlands
Franziska Volckner University of Cologne, Germany
Florian Von Wangenheim ETH Zurich, Switzerland
Clay Voorhees University of Alabama, USA
Yanwen Wang University of British Columbia, Canada
Caleb Warren University of Arizona, USA
Kenneth Wathne University of Stavanger, Norway
Michelle Weinberger Northwestern University, USA
Katherine White University of British Columbia, Canada
Jan Wieseke Ruhr-University of Bochum, Germany
Thorsten Wiesel University of Münster, Germany
Kenneth C. Wilbur University of California - San Diego, USA
Keith Wilcox Columbia University, USA
Catherine Yeung Chinese University of Hong Kong, China
Chi Kin (Bennett) Yim University of Hong Kong, China
Alex Zablah University of Tennessee, USA
Georgios Zervas Boston University, USA
AMA Editorial Staff
Russ Klein Chief Executive Officer
David Klein Chief Content Officer
Matt Weingarden Director of Integrated Academic Content
Marilyn Stone Senior Managing Editor
Michelle Kritselis Associate Managing Editor
T.J. Anderson Production Editor
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