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Journal of Marketing Research

Journal of Marketing Research

2018 Impact Factor: 4.200
2018 Ranking: 26/147 in Business
Source: Journal Citation Reports (Web of Science Group, 2019)
Published in Association with American Marketing Association

eISSN: 15477193 | ISSN: 00222437 | Current volume: 57 | Current issue: 3 Frequency: Bi-monthly

Mission
The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.

Editorial Objectives
JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

Nature of JMR Research
JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).

Methodological Contribution

Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.

Substantive Contribution

Authors seeking to make a substantive contribution should provide insights into marketing phenomena, and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.


Theoretical Contribution

Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.

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JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.

 

 

Editor
Rajdeep Grewal University of North Carolina at Chapel Hill, USA
Co-Editors
Sachin Gupta Cornell University, USA
Rebecca W. Hamilton Georgetown University, USA
Vice President of Publications
David W. Stewart Loyola Marymount University, USA
Advisory Board
Pradeep Chintagunta Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing in the University of Chicago Booth School of Business
John Deighton Baker Foundation Professor of Business Administration at Harvard Business School
Tülin Erdem Leonard N. Stern School Professor of Business and Professor of Marketing at New York University
Joel Huber Alan D. Schwartz Professor of Marketing in the Fuqua School of Business at Duke University
Donald R. Lehmann George E. Warren Professor of Business and Chair of the Marketing Division in the Columbia Business School at Columbia University
Gary L. Lilien Distinguished Research Professor of Management Science in the Smeal College of Business at Pennsylvania State University
Mary Frances Luce Senior Associate Dean for Faculty and Robert A. Ingram Professor in the Fuqua School of Business at Duke University
Jagmohan Raju Joseph J. Aresty Professor and Director of the Wharton-Indian School of Business Program at Wharton Business School, University of Pennsylvania
Russell S. Winer William H. Joyce Professor of Marketing in the Leonard N. Stern School of Business at New York University
Associate Editors
Kusum Ailawadi Dartmouth College, USA
Wilfred Amaldoss Duke University, USA
Neeraj Arora University of Wisconsin - Madison, USA
Jonah Berger University of Pennsylvania, USA
James R. Bettman Duke University, USA
Eric Bradlow University of Pennsylvania, USA
Bart Bronnenberg University of Tilburg, the Netherlands
Randolph Bucklin University of California - Los Angeles, USA
Darren Dahl University of British Columbia, Canada
Peter Danaher Monash University, Australia
Jean-Pierre Dube University of Chicago, USA
Anthony Dukes University of Southern California, USA
Fred Feinberg University of Michigan, USA
Eileen Fischer York University, Canada
Jacob Goldenberg Interdisciplinary Center (IDC) Herzilya, Israel
Dhruv Grewal Babson College, USA
Vladas Griskevicius University of Minnesota, USA
Gerald Haubl University of Alberta, Canada
Jan Heide University of Wisconsin - Madison, USA
Raghuram Iyengar University of Pennsylvania, USA
Satish Jayachandran University of South Carolina, USA
Kinshuk Jerath Columbia University, USA
Vrinda Kadiyali Cornell University, USA
P. K. Kannan University of Maryland, USA
Ajay K. Kohli Georgia Institute of Technology, USA
Aradhna Krishna University of Michigan, USA
V. Kumar Georgia State University, USA
Detelina Marinova University of Missouri, USA
Dina Mayzlin University of Southern California, USA
Vikas Mittal Rice University, USA
Sridhar Narayanan Stanford University, USA
Stephen M. Nowlis Washington University, USA
Akshay Rao University of Minnesota, USA
Ann Schlosser University of Washington, USA
Venkatesh Shankar Texas A&M University, USA
Deborah Small University of Pennsylvania, USA
Hari Sridhar Texas A&M University, USA
S. Sriram University of Michigan, USA
Jan-Benedict Steenkamp University of North Carolina at Chapel Hill, USA
Manoj Thomas Cornell University, USA
Catherine Tucker Massachusetts Institute of Technology, USA
Christophe Van den Bulte University of Pennsylvania, USA
Katherine White University of British Columbia, Canada
Karen Winterich Pennsylvania State University, USA
Carolyn Yoon University of Michigan, USA
Rui (Juliet) Zhu Cheung Kong Graduate School of Business, China
Editorial Review Board
Michael Ahearne University of Houston, USA
Paulo Albuquerque INSEAD
Eduardo B. Andrade FGV, Rio de Janeiro, Brazil
Asim Ansari Columbia University, USA
Kersi Antia Western University, USA
Jennifer Argo University of Alberta, Canada
Anocha Aribarg University of Michigan, USA
Eva Ascarza Columbia University, USA
Rajesh Bagchi Virginia Tech, USA
Hans Baumgartner Pennsylvania State University, USA
Silvia Bellezza Columbia University, USA
Jonathan Berman London Business School, UK
Sundar Bharadwaj University of Georgia, USA
Simon Blanchard Georgetown University, USA
Lauren Block Baruch College, USA
Bryan Bollinger Duke University, USA
Lisa E. Bolton Pennsylvania State University, USA
Abhishek Borah INSEAD, France
Michael Braun Southern Methodist University, USA
Anindita Chakravarty University of Georgia, USA
Tat Chan Washington University, USA
Pierre Chandon INSEAD, France
Amar Cheema University of Virginia, USA
Zoey Chen University of Miami, USA
Andrew Ching Johns Hopkins University, USA
Doug Chung Harvard University, USA
Cynthia E. Cryder Washington University in St. Louis, USA
Tony Cui University of Minnesota USA
Keisha Cutright Duke University, USA
Martin De Jong Erasmus University, the Netherlands
Min Ding Pennsylvania State University, USA
Sara Dommer Georgia Institute of Technology, USA
Michaela Draganska Drexel University, USA
Peter Ebbes HEC Paris, France
Ryan Elder Brigham Young University, USA
Paul Ellickson University of Rochester, USA
Jordan Etkin Duke University, USA
Elea Feit Drexel University, USA
Rosellina Ferraro University of Maryland, USA
Robert Fisher University of Alberta, Canada
Dennis Fok Erasmus Universiteit Rotterdam, Netherlands
David Gal University of Illinois, USA
Shankar Ganesan University of Notre Dame, USA
Frank Germann University of Notre Dame, USA
Manpreet Gill University of South Carolina, USA
David Godes University of Maryland, USA
Kelly Goldsmith Vanderbilt University, USA
Shyam Gopinath Indiana University, USA
Brett Gordon Northwestern University, USA
Eric Greenleaf New York University, USA
Abbie Griffin University of Utah, USA
Mahima Hada City University of New York, USA
David Hardesty University of Kentucky
Kelly L. Haws Vanderbilt University, USA
Paul Hoban University of Wisconsin, USA
Donna Hoffman George Washington University, USA
Elisabeth Honka University of California - Los Angeles, USA
Wayne D. Hoyer University of Texas at Austin, USA
Julie Irwin University of Texas at Austin, USA
Mathew Isaac Seattle University, USA
Sanjay Jain Texas A&M University, USA
Chris A. Janiszewski University of Florida, USA
Baojun Jiang Washington University in St. Louis, USA
Pranav Jindal University of North Carolina, USA
Deborah Roedder John University of Minnesota, USA
George John University of Minnesota, USA
Leslie John Harvard University, USA
Eric Johnson Columbia University, USA
Garrett Johnson Boston University, USA
Constantine Katsikeas University of Leeds, UK
Ujwal Kayande Melbourne Business School, Australia
Kristopher Keller University of North Carolina, Chapel Hill, USA
Uzma Khan Miami University, USA
Ran Kivetz Columbia University, USA
Praveen Kopalle Dartmouth College, USA
Thomas Kramer University of California, Riverside, USA
Alok Kumar University of Nebraska-Lincoln, USA
Anja Lambrecht London Business School, England
Angela Lee Northwestern University, USA
Katherine N. Lemon Boston College, USA
John Liechty Pennsylvania State University, USA
Noah Lim University of Wisconsin - Madison, USA
Jia Liu Hong Kong University of Science & Technology, Hong Kong
Shijie Lu University of Houston, USA
Lan Luo University of Southern California, USA
Liye Ma University of Maryland, USA
Girish Mallapragada Indiana University, USA
Ashwin Malshe University of Texas, San Antonio, USA
Murali Mantralam University of Missouri, USA
Leigh McAlister University of Texas at Austin, USA
Brent McFerran Simon Frasier University, Canada
Nitin Mehta University of Toronto, Canada
Natalie Mizik University of Washington, USA
Wendy Moe University of Maryland, USA
Ashwani Monga Rutgers University, USA
Sarah Moore University of Alberta, Canada
Sridhar Moorthy University of Toronto, Canada
Maureen Morrin Temple University, USA
Eitan Muller Interdisciplinary Center (IDC) Herzilya, Israel
Prasad Naik University of California - Davis, USA
Vishal Narayanan National University of Singapore, Singapore
Scott Neslin Dartmouth College, USA
Oded Netzer Columbia University, USA
A. Yesim Ohrun University of Michigan, USA
Sungho Park Arizona State University, USA
Young-Hoon Park Cornell University, USA
Vanessa Patrick University of Houston, USA
Adithya Pattabhiramaiah Georgia Tech, USA
Renana Peres Hebrew University of Jerusalem, Israel
Kay Peters University of Hamburg, Germany
J. Andrew Petersen Pennsylvania State University, USA
Ram C. Rao University of Texas at Dallas, USA
Vithala Rao Cornell University, USA
Rebecca Reczek Ohio State University, USA
Scott Rick University of Michigan, USA
John H. Roberts University of New South Wales, Australia
Olivier Rubel University of California, Davis, USA
Gary J. Russell University of Iowa, USA
Gaurav Sabnis Stevens Institute of Technology, USA
Alok Saboo Georgia State University, USA
Navdeep Sahni Stanford University, USA
Amit Saini University of Nebraska, USA
Amin Sayedi University of Washington, USA
Lisa Scheer University of Missouri - Columbia, USA
Rom Schrift University of Pennsylvania, USA
David A. Schweidel Emory University, USA
Maura Scott Florida State University, USA
Aner Sela University of Florida, USA
Jaideep Sengupta Hong Kong University of Science and Technology, China
Ron Shachar Interdisciplinary Center (IDC) Herzilya, Israel
Bradley Shapiro University of Chicago, USA
Huanhuan Shi University of Nebraska, USA
Itamar Simonson Stanford University, USA
Jagdip Singh Case Western Reserve University, USA
Bernd Skiera Goethe University Frankfurt, Germany
Rebecca Slotegraaf Indiana University, USA
Alina Sorescu Texas A&M University, USA
Shuba Srinivasan Boston University, USA
Andrew Stephen University of Oxford, UK
Stefan Stremersch Erasmus University, the Netherlands and IESE Business School, Spain
Baohong Sun Cheung Kong Graduate School of Business, China
Monic Sun Boston University, USA
Vanitha Swaminathan University of Pittsburgh, USA
Raphael Thomadsen Washington University, USA
Deborah Thompson Georgetown University, USA
Seshadri Tirunillai University of Houston, USA
Claudia Townsend University of Miami, USA
Michael Trusov University of Maryland, USA
Michael Tsiros University of Miami, USA
Kapil Tuli Singapore Management University, Singapore
Ralf Van der Lans Hong Kong University of Science and Technology, China
Sriram Venkataraman University of North Carolina at Chapel Hill, USA
Rajkumar Venkatesan University of Virginia, USA
Xin (Shane) Wang Western University, USA
Kenneth C. Wilbur University of California - San Diego, USA
Keith Wilcox Columbia University, USA
Lawrence Williams University of Colorado, USA
Patti Williams University of Pennsylvania, USA
Sha Yang University of Southern California, USA
Song Yao University of Minnesota, USA
Hema Yoganarasimhan University of Washington, USA
Georgios Zervas Boston University, USA
Jie Zhang University of Maryland, USA
Yinlong Zhang University of Texas, San Antonio, USA
Chen Zhou University of South Carolina, USA
AMA Editorial Staff
Russ Klein Chief Executive Officer
David Klein Chief Content Officer
Matt Weingarden Director of Integrated Academic Content
Marilyn Stone Senior Managing Editor
Michelle Kritselis Associate Managing Editor
T.J. Anderson Production Editor
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