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Journal of International Marketing

Journal of International Marketing

2017 Impact Factor: 3.600
2017 Ranking: 32/140 in Business
Published in Association with American Marketing Association

Editor-in-Chief
Constantine S. Katsikeas University of Leeds, UK
Vice President of Publications
David W. Stewart Loyola Marymount University, USA


eISSN: 15477215 | ISSN: 1069031X | Current volume: 27 | Current issue: 1 Frequency: Quarterly
Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.

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JIM focuses on marketing topics within an international context. In JIM, international marketing is conceptualized within two general domains: (1) international (i.e., when marketing activities occur across national boundaries) or (2) cross-cultural (i.e., when comparisons regarding marketing-related issues are made across national boundaries). Both the editor and the reviewers are less positive to studies that are not deemed as fitting within one of these two general domains (e.g., a study of Chinese consumer perceptions of Chinese brands). If an approach outside the two general domains is undertaken in a study, it is incumbent on the authors to clearly demonstrate the importance of the work to the field of international marketing.

JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisors, licensors, and facilitators in international business (e.g., freight forwarders). Equal attention is given to small and large company players (e.g., multinational corporations) as well as to all modes of international business entry (e.g., exporting, contractual arrangements, direct investment). Discussion of newer forms of cross-border business activity, such as strategic alliances and global sourcing, is also encouraged. JIM also aims to advance the exploration of issues that include the implications of customer orientation in multinational business, cross-cultural market segmentation, and market research.

Associate Editors
Seigyoung Auh Thunderbird School of Global Management, USA
Kelly Hewett University of Tennessee, USA
Bulent Menguc University of Leeds, UK
Matthew Robson University of Leeds, UK
Kevin Zheng Zhou University of Hong Kong, China
Editorial Review Board
James Agarwal University of Calgary, Canada
Lyn Amine St. Louis University, USA
Kersi Antia University of Western Ontario, Canada
Preet Aulakh York University, Canada
George Balabanis City University London, UK
Bradley Barnes Hang Seng Management College, China
Paul Beamish University of Western Ontario, Canada
Simon Bell University of Melbourne, Australia
Daniel C. Bello Georgia State University, USA
Ruth Bolton Arizona State University, USA
Josko Brakus University of Leeds, UK
Roger J. Calantone Michigan State University, USA
S Tamer Cavusgil Georgia State University, USA
Yanto Chandra City University of Hong Kong, China
Nicole Coviello Wilfrid Laurier University, Canada
Annie Peng Cui West Virginia University, USA
Samuel Craig New York University, USA
Adamantios Diamantopoulos University of Vienna, Austria
Desislava Dikova WU Vienna, Austria
Andreas Eisingerich Imperial College London, UK
John Ford Old Dominion University, USA
Gerald Yong Gao University of Missouri - St. Louis, USA
Peter Gabrielsson University of Vaasa, Finland
Hongzhi Gao Victoria University of Wellington, New Zealand
David Gilliland Colorado State University, USA
Gary Gregory University of New South Wales, Australia
Rajdeep Grewal University of North Carolina at Chapel Hill, USA
David Griffith Lehigh University, USA
Amir Grinstein Northeastern University, USA
Verena Gruber HEC Montréal, Canada
Xiaoling Guo University of International Business and Economics, China
Zeynep Gürhan-Canli Koç University, Turkey
Jan Heide University of Wisconsin - Madison, USA
Mikael Hilmersson Linnaeus University, Sweden
Christian Homburg University of Mannheim, Germany
John Hulland University of Georgia, USA
Tomas Hult Michigan State University, USA
Satish Jayachandran University of South Carolina, USA
Daekwan Kim Florida State University, USA
Nicole Koschate-Fischer Universität Erlangen–Nürnberg, Germany
V. Kumar Georgia State University, USA
Ruby Lee Florida State University, USA
Constantinos N. Leonidou University of Leeds, UK
Leonidas Leonidou University of Cyprus, Cyprus
Julie Juan Li City University of Hong Kong, China
Peter Magnusson University of Alabama, USA
Naresh K. Malhotra Georgia Institute of Technology, USA
Bruce Money Brigham Young University, USA
Neil Morgan Indiana University, USA
Robert Morgan Cardiff University, UK
Janet Murray University of Missouri - St. Louis, USA
Cheryl Nakata University of North Carolina at Greensboro, USA
Claude Obadia ESCE International Business School, France
Nicolas Papadopoulos Carleton University, Canada
Petra Riefler University of Vienna, Austria
Gaia Rubera Bocconi University, Italy
Saeed Samiee University of Tulsa, USA
Lisa Scheer University of Missouri - Columbia, USA
Bodo Schlegelmilch WU Vienna, Austria
Linda Hui Shi University of Victoria, Canada
Aviv Shoham University of Haifa, Israel
Dionysis Skarmeas Athens University of Economics & Business, Greece
Rebecca Slotegraaf Indiana University, USA
Carlos Sousa Durham University, UK
Stavroula Spyropoulou University of Leeds, UK
Jan-Benedict Steenkamp University of North Carolina at Chapel Hill, USA
Yuliya Strizhakova Rutgers University, USA
Bernhard Swoboda Trier University, Germany
Gerard J. Tellis University of Southern California, USA
Narongsak Thongpapanl Brock University, Canada
David Tse University of Hong Kong, China
Ana Valenzuela Baruch College, USA and ESADE Business School, Spain
P. Rajan Varadarajan Texas A&M University, USA
Stanford Westjohn University of Toledo, USA
Goksel Yalcinkaya University of New Hampshire, USA
Srdan Zdravkovic Bryant University, USA
Katharina Zeugner-Roth IÉSEG School of Management, France
Lianxi Zhou Brock University, Canada
Shaoming Zou University of Missouri - Columbia, USA
AMA Editorial Staff
Russ Klein Chief Executive Officer
David Klein Chief Content Officer
Matt Weingarden Director of Integrated Academic Content
Marilyn Stone Senior Managing Editor
Michelle Kritselis Associate Managing Editor
T.J. Anderson Production Editor
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