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Journal of International Marketing

Journal of International Marketing

Published in Association with American Marketing Association

eISSN: 15477215 | ISSN: 1069031X | Current volume: 28 | Current issue: 2 Frequency: Quarterly
Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and practice in international marketing.

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JIM focuses on marketing topics within an international context. In JIM, international marketing is conceptualized within two general domains: (1) international (i.e., when marketing activities occur across national boundaries) or (2) cross-cultural (i.e., when comparisons regarding marketing-related issues are made across national boundaries). Both the editor and the reviewers are less positive to studies that are not deemed as fitting within one of these two general domains (e.g., a study of Chinese consumer perceptions of Chinese brands). If an approach outside the two general domains is undertaken in a study, it is incumbent on the authors to clearly demonstrate the importance of the work to the field of international marketing.

JIM publishes articles about business enterprises engaged in international marketing, such as manufacturers, service firms, intermediaries, trading companies, franchisors, licensors, and facilitators in international business (e.g., freight forwarders). Equal attention is given to small and large company players (e.g., multinational corporations) as well as to all modes of international business entry (e.g., exporting, contractual arrangements, direct investment). Discussion of newer forms of cross-border business activity, such as strategic alliances and global sourcing, is also encouraged. JIM also aims to advance the exploration of issues that include the implications of customer orientation in multinational business, cross-cultural market segmentation, and market research.

Editor-in-Chief
Kelly Hewett University of Tennessee, USA
Vice President of Publications
David W. Stewart Loyola Marymount University, USA
Advisory Board
Robin Coulter University of Connecticut, USA
David Griffith Texas A&M University, USA
Satish Jayachandran University of South Carolina, USA
V. Kumar Georgia State University, USA
Donald R. Lehmann Columbia University, USA
Russ Winer New York University, USA
Associate Editors
Katrijn Gielens University of North Carolina, USA
Peter Magnusson University of Alabama, USA
Amir Grinstein Northeastern University, USA
Michael Haenlein ESCP Europe, France
Matthew Robson Cardiff University, UK
Editorial Review Board
James Agarwal University of Calgary, Canada
Lyn Amine St. Louis University, USA
Kersi Antia Western University, USA
Preet Aulakh York University, Canada
Cem Bahadir University of North Carolina at Greensboro, USA
George Balabanis City University London, UK
Fabian Bartsch IÉSEG, France
Joshua T. Beck University of Oregon, USA
Sundar Bharadwaj University of Georgia, USA
Josko Brakus University of Leeds, UK
S Tamer Cavusgil Georgia State University, USA
Brian Chabowski University of Tulsa, USA
Yanto Chandra Hong Kong Polytechnic University, Hong Kong
Sylvie Chetty University of Otago, New Zealand
Nicole Coviello Wilfrid Laurier University, Canada
Adamantios Diamantopoulos University of Vienna, Austria
Desislava Dikova WU Vienna, Austria
Claudiu Dimofte San Diego State University, USA
Anton Fenik Grand Valley State University, USA
John Ford Old Dominion University, USA
Peter Gabrielsson University of Vaasa, Finland
Hongzhi Gao Victoria University of Wellington, New Zealand
David Gilliland Colorado State University, USA
Gary Gregory University of New South Wales, Australia
Verena Gruber HEC Montréal, Canada
Abhijit Guha University of South Carolina, USA
Xiaoling Guo University of International Business and Economics, China
Shaphali Gupta Management Development Institute, Gurgaon, India
Zeynep Gürhan-Canli Koç University, Turkey
Francisco Guzman University of North Texas, USA
Jan Heide University of Wisconsin - Madison, USA
Mikael Hilmersson Linnaeus University, Sweden
Linda Hui Shi University of Victoria, Canada
Magnus Hultman University of Leeds, UK
Brett Josephson George Mason University, USA
Daekwan Kim Florida State University, USA
Nicole Koschate-Fischer Universität Erlangen–Nürnberg, Germany
Thomas Kramer University of California, Riverside, USA
Alexander Krasnikov Loyola University Chicago, USA
Richard Lee University of South Australia, Australia
Ruby Lee Florida State University, USA
Constantinos N. Leonidou University of Leeds, UK
Leonidas Leonidou University of Cyprus, Cyprus
Babu John Mariadoss Washington State University, USA
Bruce Money Brigham Young University, USA
Neil Morgan Indiana University, USA
Robert Morgan Cardiff University, UK
Susan Mudambi Temple University, USA
Janet Murray University of Missouri - St. Louis, USA
Cheryl Nakata University of North Carolina at Greensboro, USA
Claude Obadia ESCE International Business School, France
Anita Pansari Michigan State University, USA
Audhesh Paswan University of North Texas, USA
Annie Peng Cui West Virginia University, USA
Saeed Samiee University of Tulsa, USA
Lisa Scheer University of Missouri - Columbia, USA
Bodo Schlegelmilch Vienna University of Economics and Business, Austria
Amalesh Sharma Texas A&M University, USA
Rebecca Slotegraaf Indiana University, USA
Carlos Sousa Durham University, UK
Stavroula Spyropoulou University of Leeds, UK
Jan-Benedict Steenkamp University of North Carolina at Chapel Hill, USA
Yuliya Strizhakova Rutgers University, USA
Felipe Thomaz University of Oxford, UK
Narongsak Thongpapanl Brock University, Canada
P. Rajan Varadarajan Texas A&M University, USA
Stanford Westjohn University of Toledo, USA
Goksel Yalcinkaya University of New Hampshire, USA
Poh-Lin Yeoh Bentley University, USA
Gerald Yong Gao University of Missouri - St. Louis, USA
Srdan Zdravkovic Bryant University, USA
Katharina Zeugner-Roth IÉSEG School of Management, France
AMA Editorial Staff
Russ Klein Chief Executive Officer
David Klein Chief Content Officer
Matt Weingarden Director of Integrated Academic Content
Marilyn Stone Senior Managing Editor
Michelle Kritselis Associate Managing Editor
T.J. Anderson Production Editor
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