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Legends in Consumer Behavior

Legends in Consumer Behavior: James R. Bettman


Six-Volume Set

Series edited by:
Jagdish N. Sheth, Emory University, Atlanta

2016 | 2220 pages | Hardback: 978-93-515-0665-2 | Rs. 15,000


James R. Bettman
Fuqua School of Business, Duke University, USA

James R. Bettman

James R. Bettman is Burlington Industries Professor of Business Administration at the Fuqua School of Business and Professor of Psychology and Neuroscience at Duke University. He received his BA (Mathematics-Economics) and PhD (Administrative Sciences) from Yale University. Prior to his appointment at Duke, he was on the faculty at UCLA. His research focuses on consumer information processing and decision making, particularly constructive preferences, how decision makers adapt to different situations, effects of emotion and stress on decision making, the role of non-conscious processes in consumer behaviour, and how people use consumption in forming identities.

His publications include two books, An Information Processing Theory of Consumer Choice and The Adaptive Decision Maker, and a monograph, Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice. His research papers (over 120) appear in journals in marketing, consumer research, psychology, management, and neuroscience. He is a member of the editorial review boards for the Journal of Consumer Research and Journal of Consumer Psychology, is an associate editor for the Journal of Marketing Research, and has previously served as co-editor for the JCR, and also as an editor of its monographs. Bettman has been recognized for his PhD mentorship throughout his career, receiving the Duke University Dean’s Award for Excellence in Mentoring in 2006. He has chaired or co-chaired 40 PhD committees at Fuqua and UCLA. He is a Fellow of the American Psychological Association, the American Psychological Society, and the Association for Consumer Research.