Legends in Marketing: Jagdish N. Sheth Nine-Volume Set Series edited by: Balaji C. Krishnan, Director of MBA Programs and Associate Professor of Marketing, Fogelman College of Business & Economics, The University of Memphis 2015 | 2376 pages | Hardback: 978-93-515-0071-1 | Rs. 42,500

Jagdish N. Sheth
Emory University, USA

Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He has worked at the University of Southern California, the University of Illinois, Columbia University and Massachusetts Institute of Technology. He is well-known for his scholarly contributions in the study of consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis.

Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awarded the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award, the two highest awards given by the American Marketing Association. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the Outstanding Educator Award (1991, 1999) by the Sales and Marketing Executives International (SMEI), the P. D. Converse Award (1992) by the American Marketing Association, and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Thiel College in Pennsylvania, USA.

A prolific author, Professor Sheth, along with Andrew Sobel published Clients for Life in the year 2000, which is now a bestseller. His book, The Rule of Three (2002), co-authored with Rajendra S. Sisodia, altered the current notions on competition in business. His book Firms of Endearment was selected as one of the top ten business books on Leadership in 2007.