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Introduction to Tourism

Introduction to Tourism

  • Shailja Sharma - Faculty, Indian Institute of Tourism and Travel Management (IITTM), Noida
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January 2021 | 528 pages | SAGE Texts
Using situational case studies, vignettes on world-class destinations and wide-ranging examples,this book aims to create awareness and understanding on the functioning of the tourism industry. 

A stepping stone for everyone aspiring to make a career in the tourism and hospitality industry, this textbook builds a strong groundwork of basic concepts and explains theories and their applications in real-life situations.

Using situational case studies, vignettes on world-class destinations and wide-ranging examples, Introduction to Tourism aims to create awareness and understanding among the readers on the functioning of the tourism industry. It offers insights into how countries devise their tourism marketing strategies and how to deal with situations while working with tourists and travellers. 

Each section of the book has been thematically designed and mapped with the curriculum of major universities for distinct learning outcomes. This book is meant to be a compact and constant companion for all students undergoing any kind of training in the tourism and hospitality industry to enhance their professional skills.

Key Features:

• Special focus on emerging trends and situations in the tourism sector, including the effect of COVID-19 on the industry and its functioning

• Comprehensive coverage of the five A’s of tourism industry citing latest examples and new evolving patterns 

• Each section aided by case studies with well-defined learning outcomes and discussion questions for classroom teaching

• Each chapter facilitated with an opening vignette, learning objectives and chapter-end activities for self-assessment as well as group projects
About the Book
SECTION A The Building Blocks of Tourism
What is Tourism?
Motivations for Travelling
Types of Tourism
Niche Tourism Products
Components of Tourism Industry
Tourism Resources to Tourism Products
Types of Tourism Markets
The New-age Traveller
Positive Impacts of Tourism
Negative Impacts of Tourism
Case Studies
SECTION B Lifeline of Tourism Business
Accessibility: Part I
Accessibility: Part II
Alternative Forms of Accommodation
Activities at a Destination
Case Studies
SECTION C The Trending Holidaying
Planning a Vacation
Travel Stages
Travel Formalities
Travel Stress
Pre-departure Checklist for Travellers
Case Studies
SECTION D The Experience Facilitators
The Touch Points of Tourism Industry
Travel Intermediaries
The Tour Leader
The Tour Guide
The Cab Driver
Role of Government in Promoting Tourism
Case Studies
SECTION E Challenges and Opportunities in Tourism Industry
Handling Emergency Situations
Obstacles and Threats to Tourism
Emerging Trends in Tourism
Career Opportunities in Travel and Tourism
Over Tourism
Travel Green: Practice Responsible Travel
Case Studies


Shailja Sharma

Shailja Sharma, BBA (Management), MBA (Marketing), MTM, PhD, UGC (NET and JRF), is currently working as an Assistant Professor at the Indian Institute of Tourism and Travel Management (IITTM), an autonomous body under the Ministry of Tourism, Government of India. She has been the chairperson for the BBA (Tourism and Travel) programme for the Noida campus during 2015–2018 besides handling various other administrative assignments and portfolios since 2007.She has a total of 15 years of experience with 13 years of experience in teaching and training in tourism and 2 years of corporate experience. She has extensively taught more than 3,000... More About Author

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ISBN: 9789353885106