Introduction to Strategic Public Relations
Digital, Global, and Socially Responsible Communication
- Janis Teruggi Page - University of Illinois at Chicago
- Lawrence J. Parnell - George Washington University, Washington D.C., USA
Public Relations
Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares students for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that students must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.
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“Introduction to Strategic Public Relations: Communicating for a Socially Responsible World is an excellent resource for public relations students and instructors. Students will love the timely scenarios, global case studies, and easy to follow explanations of public relations practices across the world. Instructors will appreciate the comprehensive and engaging exercises that provide real world examples. A much needed text for the modern PR professional.”
“Public Relations is much more than just communication. Page and Parnell show that a broader strategic view can not only drive business results, it can change the world.”
"Using case studies at the beginning of each chapter is an excellent way to connect with students and to provide a focus for discussion of the key concepts. The focus on theory throughout the text is also refreshing."
"The emphasis on social media history, evaluation, social network theory, and strategy is a great way to give students a broad understanding of how social media contribute to relationship building."
"The first thing I look at in a new text is the bibliography. A text that has nothing to say about theory and research does not get a second look. Page does an excellent job here of blending theory and practice."
"It’s refreshing to see ethics covered in chapter three instead of chapter thirteen."
"This is a good textbook jam-packed with recent information about public relations in multiple arenas -- including corporate, non-profit, governmental, political, international, sports, tourism, and more. The up-to-date chapter on digital media relations is a plus as are chapters on ethics, law, history, research, and theory."
“This text details a contemporary way to practice strategic public relations across multiple public relations sectors. It offers a ‘real world’ approach to public relations practice stepped in research, theory, and measurement.”
“This new text book provides a welcome blend of theory and practical knowledge that both students and professors of strategic communication will find adds real value. Page and Parnell bring the right formula at just the right time.”
"This incredibly thorough introduction to strategic public relations traces PR from its early days and provides insights to success in a career in its exciting future. With a solid foundation in ethics, careful attention to the core values of building authentic stakeholder relationships, and an informed eye on the evolving strategic digital future, readers will find this to be a comprehensive and indispensable guide."