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Introduction to Social Research

Introduction to Social Research
Quantitative and Qualitative Approaches

Second Edition

Other Titles in:
Social Research Methods

336 pages | SAGE Publications Ltd
`This book offers an excellent description of quantitative and qualitative design and analysis taught in the context of three inquiry pathways: knowledge development, social inquiry, and social research. Furthermore, it provides an excellent overview of both quantitative and qualitative methods with regard to their different epistemologies, methods and techniques. Additionally, Punch provides (a) information guiding students in the use of computers for quantitative and qualitative analysis and (b) a wide range of illustrative examples to give the book a practical flavour.... I would not hesitate to recommend it to my undergraduate students' - Forum: Qualitative Social Research (

`A carefully crafted introduction to social research methodology. The author guides the reader through the research process in a comprehensive and logical way which is particularly helpful for the new researcher. A great resource for anyone involved in social research - novice or experienced' - Dr Mary Kellett, Open University

Building on the success of An Introduction to Social Research, this Second Edition has been fully revised and updated to provide a broader coverage of a range of methodological approaches for upper-level undergraduate and graduate students across the social sciences.

New features include:

- Wider coverage of qualitative research methods, including sections on action research and discourse analysis.

- More pedagogical features such as student exercises and illustrative examples to ensure this is a practical, student-friendly guide.

- More in-depth examination of the ethical issues involved in social research.

A comprehensive and accessible introduction to qualitative, quantitative and mixed empirical methods, An Introduction to Social Research is an ideal starting point for all students and researchers in the social sciences.

Some Central Issues
Research Questions
From Research Questions to Data
Quantitative Research Design
Collecting Quantitative Data
The Analysis of Quantitative Data
Design in Qualitative Research
Collecting Qualitative Data
The Analysis of Qualitative Data
Mixed Methods and Evaluative Criteria
Research Writing

This book covers the essential features of both quantitative and qualitative methods and also touches on mixed method research methods. It is written in a clear and understandable language which makes it suitable for the beginning research students in various social science disciplines. Although this book does not meet the criteria set for our current research course, it is definitely a book to recommend for researchers who want to get an overview of the main reasoning behind quantitative and qualitative methods within social sciences. We are looking forward to the updated edition which is currently in press.

Dr Ensa Johnson
Centre for Augmentative and Alternative Communication, University of Pretoria
June 28, 2013

A bit too complex for the intro course. Adopted Treadwell instead.

Professor Kathleen Czech
Communication Theatre, Point Loma Nazarene University
April 1, 2013

This is a great book to dip in and out of for a concise and 'plain English' take on different concepts and methodologies. Some of the more complex issues in research are handled really well and as such, I would recommend this to anyone wanting a nice well-rounded introductory text for social research.

Ms Jenna Condie
Psychology , Salford University
January 5, 2013

This is an excellent introduction to social research. It is easy to follow and guides the novice researcher through the research process. Punch covers qualitative and quantitative methods in detail including a helpful chapter on quantitative data analysis.

Mrs Deborah Haydock
community & child health, Chester University
December 18, 2012

very good supplementary sourse: great on data collection and analysis. Really useful on reserach writing and a very cleraly structured book!

Dr Liane Purnell
School of teacher Education, Newman University College
September 29, 2011

Initially i was planning to use this book as my required textbook, but at the last minute i found the bettwe Blaikie N. Designing social research, and choose the latter one

Valery Chirkov
Psychology Dept, Univ of Saskatchewan
September 19, 2011

Currently, Bryman is the 'essential' text. Punch is a very valuable additional resource, with comprehensive coverage and clear explanations. I find the diagrams particularly useful.

Professor Liz Trinder
School of Law, Exeter University
November 16, 2009

Keith F Punch