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Introduction to Quantitative Research Methods
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Introduction to Quantitative Research Methods
An Investigative Approach

First Edition


272 pages | SAGE Publications Ltd

Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences.

The original CD-ROM accompanying the book and its content are no longer available.

 
Order at All Points
Counting and Accounting

 
 
Starting the Inquiry
`But What Happened Then?'

 
 
Defining the Inquiry
`Then How Do You Know?'

 
 
Methods of Inquiry
`It Is a Capital Mistake to Theorize before One Has Data!'

 
 
`Data! Data! Data!'
Analyzing Data from the Inquiry

 
 
Finding Answers from the Inquiry
`Elementary, My Dear Watson!'

 
 
Summarizing and Presenting Results
`Quite So!'

 

This text provided pentrable insights to using quantitative approaches in research for the field of Arts Management.

Dr Antonio Cuyler
Performing Arts Dept, American University
September 1, 2010

Exellent initial text, with highly useful CD rom.

Mr James Newman
Higher Education And Lifelong Learning, Lowestoft College
June 14, 2010

Provided clear overview of quantitative techniques and was digestible enough for an 8 week course.

Dr LaChrystal Ricke
Communicative Arts Sci Dept, Eastern New Mexico University
April 29, 2010
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Sample Materials & Chapters

PDF file of Chapter 1


Mark Balnaves

Mark Balnaves is Professor and Senior Research Fellow in New Media at Curtin University.  He is located with the Department of Internet Studies within the School of Media, Culture and Creative Arts.  His Fellowship focuses on the role of new media, especially social networking tools, in enhancing the link between citizens and governments.Professor Balnaves conducted for Telstra Multimedia Australia’s first major adoption and diffusion study of broadband possibilities in Gungahlin, ACT (at a time when the phrases 'narrowband' and 'broadband' were not in the popular lexicon).  This study contributed to the formation of Telstra’s Bigpond. ... More About Author

Peter Caputi

Position:    Associate ProfessorResearch Interests:    Quantitative Psychology    Psychometrics    Psychological factors determining adoption of new technology    Personal construct psychology - theory and measurement More About Author

For instructors

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.