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Introduction To Globalization and Business

Introduction To Globalization and Business
Relationships and Responsibilities

Second Edition

July 2005 | 536 pages | SAGE Response
In times when globalization is at the hub of many a discussion and debate, this book introduces students to its effects on businesses—within the contexts of natural environment, culture, economics, politics, technology and industry activities.

Barbara Parker shows how successful global managers are those who are best able to monitor, respond to, and even shape global shifts, as well as achieve worldwide integration of their internal resources of people, processes and structures. Her emphasis is on applying management principles in a global world, but as globalization has a multidisciplinary nature, she also addresses theories from other fields, particularly economics, international business and cultural anthropology.

The book also introduces timely topics to do with our global environment—such as leadership, human resource systems management, career development, corporate social responsibility, business ethics and diversity management.

Each chapter includes:

- A case study to introduce chapter topics

- An overview of chapter objectives

- Examples from both small and large firms to illustrate chapter concepts

- A chapter summary

- Review and discussion questions

Introduction to Globalization and Business will help university students understand and assess how external global shifts affect organizational activities and business practices.

An Introduction to Globalization

A Systems View of Global Management

Characteristics and Challenges for Global Enterprises

The Landscape of Global Business

Global Industries

Globalization of the Natural Environment

Globalization of Culture

Global Economics 1: Trade, FDI, Currency, Wealth Measures and Financial Institutions

Global Economy 2: Globalization of Labor

Global Politics

Globalization of Technologies

Organizational Governance and Structure

Leaders, Managers, Careers and Global Human Resource Systems

Managing Diversity and Teams

Corporate Social Responsibilty and Ethics

Decision-Making, Innovation and Creativity, Risk and Conflict Management

A Look Ahead


The book is voluminous…contents are comprehensive…The organizational examples/cases drawn from different countries as well as industries are quite interesting. This apart, the chapter summary at the end of the each chapter also helps the reader to recollect the contents of a chapter in a quick and easy manner. Thus, the students of not only business management, but also other social sciences should find this book interesting and useful…. This book also serves as a ‘reference book’ and therefore will be a good addition to the libraries as well.


The book is indeed well written and is valuable resource for researchers interested in globalization.

South Asian Journal of Management

Helps you understand how external global shifts affect organizational activities and business practices….  It is not an exhaustive study of globalization but aims to complement existing texts.  The analytical framework is based on a comparative political economy approach and offers conceptual and policy insights into the core themes interlocking globalization.

Business India

Barbara Parker

Barbara Parker spent most of her teen years in Vietnam, returning to the US to earn a bachelor’s degree in English language and literature. She later was a grant writer and a business owner before returning to university to earn an MBA and PhD in strategy from the University of Colorodo. As a professor in the Albers School of Business and Economics at Seattle University she taught globalization and international management. In addition to globalization, she conducts research on cross-sector partnerships, strategic management of diversity, joint venture management, and student learning outcomes. Her research has appeared in books and... More About Author

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ISBN: 9788178295701