Barbara Parker shows how successful global managers are those who are best able to monitor, respond to, and even shape global shifts, as well as achieve worldwide integration of their internal resources of people, processes and structures. Her emphasis is on applying management principles in a global world, but as globalization has a multidisciplinary nature, she also addresses theories from other fields, particularly economics, international business and cultural anthropology.
The book also introduces timely topics to do with our global environment—such as leadership, human resource systems management, career development, corporate social responsibility, business ethics and diversity management.
Each chapter includes:
- A case study to introduce chapter topics
- An overview of chapter objectives
- Examples from both small and large firms to illustrate chapter concepts
- A chapter summary
- Review and discussion questions
Introduction to Globalization and Business will help university students understand and assess how external global shifts affect organizational activities and business practices.