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Introducing Research Methodology
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Introducing Research Methodology
Thinking Your Way Through Your Research Project

Fourth Edition
  • Uwe Flick - Freie Universtität Berlin, Germany
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Online Resources
February 2025 | 400 pages | SAGE Publications Ltd
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New to research? This book helps you understand, think about and interpret each stage of the research process before you dive in. The holistic coverage helps you 'think through' each step, from formulating questions, to selecting methods, collecting data and analyzing results.

With new content on the ethics of digital research, online interviews and data protection, you will also find:

  • 11 new Student Research Spotlights that demonstrate how you can foster a reflexive mindset;
  • A strong emphasis on social justice, including principles for culturally-responsive research and methodologies that challenge colonial perspectives;
  • 34 case studies of real-world research that apply theory to global contexts, from Portugal, to Germany to Canada.

This new edition is essential for any undergraduate or postgraduate student looking to conduct social research with confidence and capability.

 
Part I Orientation
 
1 Why Social Research?
 
2 Worldviews in Social Research
 
3 Ethical Issues in Social Research
 
4 From Research Idea to Research Question
 
Part II Planning and Design
 
5 Reading and Reviewing the Literature
 
6 Steps in the Research Process
 
7 Designing Social Research
 
Part III Method Selection
 
8 Deciding on Your Methods
 
9 Triangulation and Mixed Methods
 
Part IV Working with Data
 
10 Using Existing Data
 
11 Collecting Data
 
12 Analyzing Data
 
Part V Reflection and Writing
 
13 What is Good Research? Evaluating Your Research Project
 
14 Writing up Research and Using Results

Supplements

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Instructor Resources (Login Needed)

Download PowerPoint slides featuring figures and tables from the book, which can be customised for use in your own lectures and presentations.

Check your students’ understanding with a test bank of multiple choice questions related to the key concepts at each stage of the research process that can be used in class, as homework or exams.

 

Support your teaching with a detailed Lecturer’s guide, featuring case studies, datasets, checklists, teaching suggestions and further reading resources for each chapter.

Uwe Flick

Uwe Flick is Senior Professor of Qualitative Research in Social Science and Education at the Freie Universität Berlin, Germany. He is a trained psychologist and sociologist and received his PhD from the Freie Universität Berlin in 1988 and his Habilitation from the Technical University Berlin in 1994. He has been Professor of Qualitative Research at Alice Salomon University of Applied Sciences in Berlin, Germany and at the University of Vienna, Austria. Previously, he was Adjunct Professor at the Memorial University of Newfoundland in St. John’s, Canada; a Lecturer in research methodology at the Freie Universität Berlin; a Reader and... More About Author

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