You are here

Introducing Research Methodology

Introducing Research Methodology
A Beginner's Guide to Doing a Research Project

Second Edition
  • Uwe Flick - Freie Universtität Berlin, Germany

March 2015 | 320 pages | SAGE Publications Ltd

Lecturers/instructors - request a free digital inspection copy here

In the Second Edition of this textbook designed for new researchers, Uwe Flick takes readers through the process of producing a research project. The book gives readers the fundamental data collection and analysis skills that they need for their first project, as well as a good understanding of the research process as a whole. It covers both quantitative and qualitative methods, and contains plenty of real-life examples from the author's own research.

The book will help readers to answer questions such as:

  • why do social research in the first place?
  • how do I develop a researchable question?
  • what is a literature review and how do I conduct one?
  • how could I collect and analyze data?
  • what if I want to do my research online?
Part I: Orientation
Chapter 1: Why Social Research?
Chapter 2: Worldviews in Social Research
Chapter 3: Ethical Issues in Social Research
Chapter 4: From Research Idea to Research Question
Part II: Planning and Design
Chapter 5: Reading and Reviewing the Literature
Chapter 6: Planning Social Research: Steps in the Research Process
Chapter 7: Designing Social Research
Chapter 8: Deciding on Your Methods
Part III: Working with Data
Chapter 9: Collecting Quantitative and Qualitative Data
Chapter 10: Analyzing Quantitative and Qualitative Data
Chapter 11: E-Research: Doing Social Research Online
Chapter 12: Triangulation and Mixed Methods
Part IV: Reflection and Writing
Chapter 13: What is Good Research? Evaluating Your Research Project
Chapter 14: Writing Research and Using Results

What a wonderful guidebook for social science research.  It leads the student from basic reflection on why to conduct social research, through epistemological tensions and ethical issues to the logistics of conducting different forms of social research.  It is carefully structured with lots of examples of contemporary research coupled with details of classic work. It should both enthuse and guide the beginning researcher while providing support to the more experienced scholar.  A required textbook for the social science bookshelf. 

Michael Murray
Professor, School of Psychology, Keele University

This is a clearly written, step-by-step guide that will help those carrying out a first social research project a great deal, and which will also be used by more experienced practitioners to supplement their knowledge. The author’s own experience of research projects, and of teaching methods, is extensive. He draws on this to provide invaluable guidance, covering all the main approaches likely to be of use in carrying out a project, at a level that is at once accessible and impressively practical. I look forward to recommending this book to my students. 

Clive Seale
Professor, Department of Sociology and Communications, Brunel University

This book provides an extremely useful guide to the basics of research, such as the fundamental characteristics of quantitative and qualitative research and their associated research questions. It is written in an accessible style without the complicated use of terms and details that often shroud research methods books. It is orientated toward the beginner who may not be familiar with the language of quantitative and qualitative research and who may be an undergraduate in the social sciences. It balances nicely attention to both quantitative and qualitative research, providing legitimacy for both approaches.

John Creswell
Professor, Department of Educational Psychology, University of Nebraska-Lincoln

excellent introduction and reference for 1st class bachelor

Mr Loek Stolwijk
Faculty of Science, University of Amsterdam
October 12, 2016

understanding research remains a key component within Midwifery programmes and both BSc and MSc levels. This text aims to facilitate understanding ant both the novice and more experienced levels.

Dr ellen kitson-reynolds
Faculty of health sciences, Southampton University
October 3, 2016

This book can be included in my course as essential reading. It is a useful guide providing practical information on all major steps followed in scientific research. It is very well-written, in manual style, each chapter being clearly structured and containing relevant questions for students to consider. I expect this book to assist my students in refining their initial research proposals and turning them into feasible research projects.

Dr Anca Prodan
Interdiscipline , Brandenburg Technical Univ of Cottbus
September 5, 2016

Comprehensive, providing good succinct discussion on epistemology and methodology with plenty of references sending students to good sources for more in-depth materials. Engaging format, very up to date and very nice production.

Dr Catherine Elizabeth Conlon
School of Social Work & Social Policy, Trinity College Dublin
August 3, 2016

As the course has a new unit which will introduce students to the concept of independent research for the first time this is an excellent guide to starting a research based project.

Mr Mark Burns
Interdiscipline , Leicester College
August 2, 2016

A very good text surround ALL of the essential stages and processes of undertaking research within higher education; this is a great text for students to enhance their undertaking of the process of academic research.

Mr Simon Brent
FBSE, Southampton Solent University
July 1, 2016

Everything that a beginner-researcher needs is here in one, comprehensive, but not daunting book. Being a second edition, it is nicely updated and reasonably current, especially with e-research tools.

Dr Sue Howarth
Institute of Education, Worcester University
June 8, 2016

Sample Materials & Chapters

Flick Chapter 1

Preview this book

Uwe Flick

Uwe Flick is a professor of qualitative research at Freie Universität Berlin, Germany. He is a psychologist and sociologist and holds a PhD from Freie Universität Berlin. He has been professor at Alice Salomon University (Berlin) and at University of Vienna, Austria. His main research interests include qualitative methods, access to labor market for refugees and after migration, social representations of health, vulnerability, youth homelessness, and technological change in everyday life. He edited The SAGE Handbook of Qualitative Data Analysis (SAGE, 2014), The SAGE Handbook of Qualitative Data Collection (SAGE, 2018), The SAGE... More About Author

Also available as a South Asia Edition.

Purchasing options

Please select a format:

ISBN: 9781446294246
ISBN: 9781446294239