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Introducing Research Methodology

Introducing Research Methodology
A Beginner's Guide to Doing a Research Project

First Edition
  • Uwe Flick - Freie Universtität Berlin, Germany

296 pages | SAGE Publications Ltd


In this new book, specifically written for first time researchers, Uwe Flick, author of the highly successful text Introduction to Qualitative Research, focuses on the process of producing an undergraduate research project. He gives readers the fundamental data collection and analysis skills that they need for their first project, as well as a good understanding of the research process as a whole. The book covers both quantitative and qualitative methods, and contains  real life examples from the author's own research.

Topics include:

  • Reading and reviewing the literature
  • Research design
  • Writing up
  • Research ethics

As well as practical research techniques, Flick provides a basic explanation of methodological issues such as epistemology, the quantitative/qualitative debate and the wider social role of research, linking these to real world issue and the actual task of researching and writing a project.

Why Social Research?
From Research Idea to Research Question
Reading and Reviewing the Literature
Planning Social Research: Steps of the Research Process
Designing Social Research
Deciding Your Methods
Gathering Data: Quantitative and Qualitative Approaches
Analyzing Quantitative and Qualitative Data
E-Research: Doing Social Research Online
Integrated Social Research: Combination of Different Approaches
What Is Good Research? Evaluating Your Research Project
Ethical Issues in Social Research
Writing Research and Using Results

A very helpful, straightforward guide for students new to research.
Very readable.

Mrs Julie Crawshaw
Social Work, Arts and HE, North East Worcestershire College
October 11, 2012

An excellent text providing easy guidance and instruction on how to conduct a research project.

Mr Stephen Pritchard-Hawke
Education, Hartlepool College Further Education
August 20, 2012

needed a text that was more in depth

Dr Diana Elliott
Social Sciences Div, Belmont Abbey College
August 3, 2012

Useful book covering both quantitative and qualitative but can seema little daunting for true beginner's - I would suggest this as an intermediate book in support of a more basic introduction

Mrs Beverley Wellington
School of Nursing, University of the West of Scotland
July 26, 2012

An excellent accessible overview of research methodologies. I would see this book being useful to graduates of our course in their future careers and professional development.

Mrs Julie Hall
School of Radiography, Birmingham City University
July 24, 2012

Book is well-written and easy to follow. Contents are appropriate for an introductory research methods course.

Tera McCown
Political Science Dept, University of Charleston
July 19, 2012

Quite helpful book to those who are contemplating doing some research; an ideal stepping stone to an undergraduate research opportunites.

Dr Denis Hyams-Ssekasi
Business School, University Campus Oldham
July 5, 2012

This book is easy to read and understand. It is perfect for students at the beginning of their research journey.

Miss June Fairclough
NEET, Darlington College
June 30, 2012

Good introduction to the subject

Mr Stephen Griffiths
Swansea Business School, Swansea Metropolitan University
June 27, 2012

A well-structured book which is suitable for first-time researchers. I particularly like the checklists at the end of the chapter - a straight forward tool for learners to use.

Mrs Ursula Quick
Department of Education, Darlington College
June 21, 2012

Sample Materials & Chapters

Chapter 1

Uwe Flick

Uwe Flick is Senior Professor of Qualitative Research in Social Science and Education at the Freie Universität Berlin, Germany. He is a trained psychologist and sociologist and received his PhD from the Freie Universität Berlin in 1988 and his Habilitation from the Technical University Berlin in 1994. He has been Professor of Qualitative Research at Alice Salomon University of Applied Sciences in Berlin, Germany and at the University of Vienna, Austria. Previously, he was Adjunct Professor at the Memorial University of Newfoundland in St. John’s, Canada; a Lecturer in research methodology at the Free University of Berlin; a Reader and... More About Author

Also available as a South Asia Edition.