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Introducing Public Relations

Introducing Public Relations
Theory and Practice

First Edition

November 2011 | 240 pages | SAGE South Asia
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and `day in the life` examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:

- Gives a grounded, critical coverage of the history and theory of public relations, so students understand not just the what but the how and why.
- Covers all aspects of public relations in practice, from in-house and consultancies to government, sport, NGO and corporate PR.
- Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals.

Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any student encountering public relations theory and practice for the first time.

The Origins of Public Relations

Marketing, Advertising and Public Relations: Similarities and Differences Explored and Explained

Reputation Management

Crisis Management: Public Relations Centre Stage

Corporate Social Responsibility and Ethics

Introducing the Practice

Public Relations In-house

Public Relations Consultancies

Strategy, Research, Measurement and Eveluation

Putting Effective PR Campaigns into Practice

Corporate Communications and Financial PR

Government and the Public Sector

From Charities to Celebrities: the Variety and Diversity of PR Practices

Where PR (and You) Can Go Next




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Keith Butterick

 Keith Butterick has worked in journalism and Public Relations. His career started in local newspapers before specialising in magazine journalism and finance and business journalism. His work as a business journalist included Business Editor of ‘Yorkshire on Sunday’ editor of various trade publications such as ‘Caring Today’ and ‘Private Wealth Advisor’, ‘Business in Yorkshire’.   He launched and edited two successful business magazines ‘Finance North’ and ‘Northern Business and Finance’.   He was twice the winner of the Industrial Society/Texaco Industrial Society of Industrial Journalist of the Year and shortlisted twice... More About Author

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ISBN: 9788132108931