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Introducing Intercultural Communication
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Introducing Intercultural Communication
Global Cultures and Contexts

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328 pages | SAGE Publications Ltd

CourseSmart

This multinational team of authors has put together an introduction to communicating across cultures that draws on examples and case studies from across the world, using no single culture as its frame of reference. Structured around the links between theory and practice and between the global and the local, the discussion covers the key theories and their practical applications, as well as new topics often neglected in textbooks, such as international conflict, social networking, migrancy, and the effect that technology and mass media play in the globalization of communication. This book will not merely get students through their intercultural communication course, but help teach them to become a more critical consumer of information and understand the influence of their own culture on how they view themselves and others.

 
1. CHALLENGES OF LIVING IN A GLOBAL SOCIETY
Living in a Global Village

 
Contributors to Cultural Diversity

 
The Necessity and Benefits of Intercultural Communication

 
Summary

 
Case Study: The Cronulla Riots

 
 
2. UNDERSTANDING COMMUNICATION
The Essence of Communication

 
The Multifaceted Nature of Communication

 
Models of Communication

 
Levels of Communication

 
Communication and Culture

 
Summary

 
Case Study: Hanging Out in the Public Square

 
 
3. UNDERSTANDING CULTURE
The Pervasive Nature of Culture

 
Definitions and Components of Culture

 
Characteristics of Culture

 
Subcultures

 
Summary

 
Case Study: The Roma People in Eastern Europe

 
 
4. THE INFLUENCE OF CULTURE ON PERCEPTION
The Nature of Human Perception

 
Stages of the Perception Process

 
The Influence of Culture on Perception

 
Perception and Intercultural Communication

 
Summary

 
Case Study: How are Eastern Europeans Perceived by the West?

 
 
5. CULTURAL ORIENTATIONS AND BEHAVIOURS
Culture as a Repertoire of Human Behaviours

 
Dimensions of Culture

 
Kluckhohn and Strodtbeck's Value Orientations

 
Intercultural Communication Ethics

 
Summary

 
Case Study: Dinner at a Japanese Home

 
 
6. VERBAL COMMUNICATION AND CULTURE
The Power of Language

 
The Components and Characteristics of Verbal Codes

 
Language and Perception

 
Cultural Variations in Verbal Communication

 
Language and Identity

 
Summary

 
Case Study: How Many Languages Still Exist in the World Today?

 
 
7. NON-VERBAL COMMUNICATION AND CULTURE
Universality and Variation of Nonverbal Communication

 
Characteristics and Functions of Nonverbal Codes

 
Types of Nonverbal Communication

 
Influence of Culture on Nonverbal Communication

 
Summary

 
Case Study: Yum Cha and Chinese Culture

 
 
8. CATEGORIZATION, SUBGROUPS AND IDENTITIES
The Multifaceted Nature of Identities

 
Social Categorization and Identities

 
Subgroup Memberships and Different Types of Identities

 
Identities and Intercultural Communication

 
Summary

 
Case Study: History of South African Identity and Apartheid in South Africa

 
 
9. DEVELOPING RELATIONSHIPS WITH CULTURALLY DIFFERENT OTHERS
The Nature of Human Relationships

 
Dimensions of Human Relationships

 
Stages of Human Relationship Development

 
Culture and Human Relationship Development

 
Developing Intercultural Relationships

 
Summary

 
Case Study: Love by Arrangement in India

 
 
10. MANAGING INTERCULTURAL CONFLICTS
Pervasiveness of Intercultural Conflicts

 
Potential Sources of Intercultural Conflict

 
Stages in the Conflict Process

 
Conflict Management Styles and Approaches

 
Influence of Culture on Conflict Management

 
Summary

 
Case Study: Violent Conflicts in the Former Yugoslavia

 
 
11. MASS MEDIA, TECHNOLOGY, AND CULTURAL CHANGE
The World of the Mass Media

 
Globalization, Technology, and the Mass Media

 
The Mass Media and Symbolic Social Reality

 
The Mass Media and Cultural Change

 
Summary

 
Case Study: OhMyNews in South Korea

 
 
12. IMMIGRATION AND ACCULTURATION
Immigration and Cultural Diversity

 
Migration and Globalization

 
Diversity and Multiculturalism

 
Acculturation and Culture Shock

 
Cross-cultural Adaptation

 
Summary

 
Case Study: Migration and Diversity in Australia

 
 
13. BECOMING AN EFFECTIVE INTERCULTURAL COMMUNICATOR
Global and Local Dimensions of Culture

 
Homogenization and Fragmentation

 
From Local to Global

 
From Global to Local

 
Developing Intercultural Competence

 
Summary

 
Case Study: Doctors Without Borders

 
Glossary

 

Supplements

The comprehensive overview and multicultural perspective makes this book highly readable and recommendable. The nice balance between theory and practice also enables readers to gain necessary intercultural knowledge and effective intercultural skills. The book is essential reading as we face increasing contact with people from diverse cultural backgrounds in this globalizing society, and has a potential to make a substantial contribution to the literature
Guo-Ming Chen
Professor of Communication Studies at the University of Rhode Island


This international edition covers intercultural communication topics from around the world.It is written in easy to follow language, has real life examples and relevant case studies for further analysis and discussion. The book explores the many interconnections between culture, communication, and identities in European, Asian, and Oceanic countries as well as in North America. It is practical and user-friendly...provides a good, well written synthesis of common theory and practice in the field.

dialogin, The Delta Intercultural Academy



It is easy to follow for my undergraduate students, who can work on their own if needed.

Professor Ling Chen
Department of Communication Studies, Hong Kong Baptist Univ.
September 19, 2014

Still under consideration for future courses. The international authors global viewpoint is much appreciated.
Some good, different cases used.

Mr Indranath Neogy
Communication Studies, Hult International Business School
January 6, 2014

This is an interesting and thorough text which focuses on global society, communication and culture. The authors provide relevant and timely case studies of differnt groups of people from often marginalized ethnicities (such as the Roma people in Eastern Europe) or organizations working to successfully establish intercultural communications (such as Doctors Without Borders.

Dr Zoetanya Sujon
Humanities and Social Science, Regent's College
September 29, 2013

Comprehensive collection of very well chosen topics within the field of intercultural communication. Designed for students from varying cultural and academic backgrounds and therefore highly recommended.

Dr Stefan Zimmermann
Geography, University of Osnabruck
January 9, 2013

Used as an inspiration for some chapters of my course. I elected to develop other theories or approaches + not enough time to deal with enough chapters to adopt the book. Book is included in the list of reference works.

Professor Mathieu De Wasseige
Language, H.E.G./I.H.E.C.S.
September 26, 2012

The book covers many essential issues about intercultural communication and it is beneficial for students. But for undergrad students it was little hard to follow. That's why i used this book as recommended text book in my communication skills class at undergrad level. But i think that it might be a very good complementary book for cross-cultural consumer behavior studies and communication skills classes.

Professor Ozge Ozgen
Department of Intrnational Business & Trade, Dokuz Eylul University
August 9, 2012

I have checked the new Sage editions on intercultural Communicaiton and I think that overall they provide a good range of perspectives on Intercultural Communication, mostly at an introductory level. They will also be good introductory texts for some of our researchers. These will be useful for our MA postgrad dissertation students and also for our International Business developers (my other role).

Dr Geff Green
Cultural Comm & Computing Research Ctr, Sheffield Hallam University
July 3, 2012

This book is organized and laid out very well. I appreciate the authors' perspective, and the text appears to be up-to-date and very accessible. For the logistics of the course I will be teaching (a highly compact format) and for my students (non-native English speakers, not social-science majors), however, I think it is too ambitious a work in terms of the range of issues covered and in the very succinct treatment of complex theoretical points. For a different sort of class, I am certain that it could be most appropriate and useful.

Professor Dorothy Zinn
Education , Free University of Bozen-Bolzano
August 24, 2011

Great book, highly readable. Refreshing non-US perspective and effective way of using essential theory, further reading-by-topic and great quotes.

Mr Martijn Vlug-Mahabali
Department of Communication Science, University of Amsterdam
August 3, 2011

Shuang Liu

Zala Volcic

Cindy Gallois

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