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Introducing Intercultural Communication
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Introducing Intercultural Communication
Global Cultures and Contexts



© 2011 | 328 pages | SAGE Publications Ltd
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A companion website is available for this text

Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective.

Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including:

theory corners with concise, boxed-out digests of key theoretical concepts

case illustrations putting the main points of each chapter into context

learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion

• a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes.

This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.

 
1. CHALLENGES OF LIVING IN A GLOBAL SOCIETY
Living in a Global Village  
Contributors to Cultural Diversity  
The Necessity and Benefits of Intercultural Communication  
Summary  
Case Study: The Cronulla Riots  
 
2. UNDERSTANDING COMMUNICATION
The Essence of Communication  
The Multifaceted Nature of Communication  
Models of Communication  
Levels of Communication  
Communication and Culture  
Summary  
Case Study: Hanging Out in the Public Square  
 
3. UNDERSTANDING CULTURE
The Pervasive Nature of Culture  
Definitions and Components of Culture  
Characteristics of Culture  
Subcultures  
Summary  
Case Study: The Roma People in Eastern Europe  
 
4. THE INFLUENCE OF CULTURE ON PERCEPTION
The Nature of Human Perception  
Stages of the Perception Process  
The Influence of Culture on Perception  
Perception and Intercultural Communication  
Summary  
Case Study: How are Eastern Europeans Perceived by the West?  
 
5. CULTURAL ORIENTATIONS AND BEHAVIOURS
Culture as a Repertoire of Human Behaviours  
Dimensions of Culture  
Kluckhohn and Strodtbeck's Value Orientations  
Intercultural Communication Ethics  
Summary  
Case Study: Dinner at a Japanese Home  
 
6. VERBAL COMMUNICATION AND CULTURE
The Power of Language  
The Components and Characteristics of Verbal Codes  
Language and Perception  
Cultural Variations in Verbal Communication  
Language and Identity  
Summary  
Case Study: How Many Languages Still Exist in the World Today?  
 
7. NON-VERBAL COMMUNICATION AND CULTURE
Universality and Variation of Nonverbal Communication  
Characteristics and Functions of Nonverbal Codes  
Types of Nonverbal Communication  
Influence of Culture on Nonverbal Communication  
Summary  
Case Study: Yum Cha and Chinese Culture  
 
8. CATEGORIZATION, SUBGROUPS AND IDENTITIES
The Multifaceted Nature of Identities  
Social Categorization and Identities  
Subgroup Memberships and Different Types of Identities  
Identities and Intercultural Communication  
Summary  
Case Study: History of South African Identity and Apartheid in South Africa  
 
9. DEVELOPING RELATIONSHIPS WITH CULTURALLY DIFFERENT OTHERS
The Nature of Human Relationships  
Dimensions of Human Relationships  
Stages of Human Relationship Development  
Culture and Human Relationship Development  
Developing Intercultural Relationships  
Summary  
Case Study: Love by Arrangement in India  
 
10. MANAGING INTERCULTURAL CONFLICTS
Pervasiveness of Intercultural Conflicts  
Potential Sources of Intercultural Conflict  
Stages in the Conflict Process  
Conflict Management Styles and Approaches  
Influence of Culture on Conflict Management  
Summary  
Case Study: Violent Conflicts in the Former Yugoslavia  
 
11. MASS MEDIA, TECHNOLOGY, AND CULTURAL CHANGE
The World of the Mass Media  
Globalization, Technology, and the Mass Media  
The Mass Media and Symbolic Social Reality  
The Mass Media and Cultural Change  
Summary  
Case Study: OhMyNews in South Korea  
 
12. IMMIGRATION AND ACCULTURATION
Immigration and Cultural Diversity  
Migration and Globalization  
Diversity and Multiculturalism  
Acculturation and Culture Shock  
Cross-cultural Adaptation  
Summary  
Case Study: Migration and Diversity in Australia  
 
13. BECOMING AN EFFECTIVE INTERCULTURAL COMMUNICATOR
Global and Local Dimensions of Culture  
Homogenization and Fragmentation  
From Local to Global  
From Global to Local  
Developing Intercultural Competence  
Summary  
Case Study: Doctors Without Borders  
Glossary  

Supplements

The comprehensive overview and multicultural perspective makes this book highly readable and recommendable. The nice balance between theory and practice also enables readers to gain necessary intercultural knowledge and effective intercultural skills. The book is essential reading as we face increasing contact with people from diverse cultural backgrounds in this globalizing society, and has a potential to make a substantial contribution to the literature
Guo-Ming Chen
Professor of Communication Studies at the University of Rhode Island


This international edition covers intercultural communication topics from around the world.It is written in easy to follow language, has real life examples and relevant case studies for further analysis and discussion. The book explores the many interconnections between culture, communication, and identities in European, Asian, and Oceanic countries as well as in North America. It is practical and user-friendly...provides a good, well written synthesis of common theory and practice in the field.

dialogin, The Delta Intercultural Academy



It is easy to follow for my undergraduate students, who can work on their own if needed.

Professor Ling Chen
Department of Communication Studies, Hong Kong Baptist Univ.
September 19, 2014

Still under consideration for future courses. The international authors global viewpoint is much appreciated.
Some good, different cases used.

Mr Indranath Neogy
Communication Studies, Hult International Business School
January 6, 2014

This is an interesting and thorough text which focuses on global society, communication and culture. The authors provide relevant and timely case studies of differnt groups of people from often marginalized ethnicities (such as the Roma people in Eastern Europe) or organizations working to successfully establish intercultural communications (such as Doctors Without Borders.

Dr Zoetanya Sujon
Humanities and Social Science, Regent's College
September 29, 2013

Comprehensive collection of very well chosen topics within the field of intercultural communication. Designed for students from varying cultural and academic backgrounds and therefore highly recommended.

Dr Stefan Zimmermann
Geography, University of Osnabruck
January 9, 2013

Used as an inspiration for some chapters of my course. I elected to develop other theories or approaches + not enough time to deal with enough chapters to adopt the book. Book is included in the list of reference works.

Professor Mathieu De Wasseige
Language, H.E.G./I.H.E.C.S.
September 26, 2012

The book covers many essential issues about intercultural communication and it is beneficial for students. But for undergrad students it was little hard to follow. That's why i used this book as recommended text book in my communication skills class at undergrad level. But i think that it might be a very good complementary book for cross-cultural consumer behavior studies and communication skills classes.

Professor Ozge Ozgen
Department of Intrnational Business & Trade, Dokuz Eylul University
August 9, 2012

I have checked the new Sage editions on intercultural Communicaiton and I think that overall they provide a good range of perspectives on Intercultural Communication, mostly at an introductory level. They will also be good introductory texts for some of our researchers. These will be useful for our MA postgrad dissertation students and also for our International Business developers (my other role).

Dr Geff Green
Cultural Comm & Computing Research Ctr, Sheffield Hallam University
July 3, 2012

This book is organized and laid out very well. I appreciate the authors' perspective, and the text appears to be up-to-date and very accessible. For the logistics of the course I will be teaching (a highly compact format) and for my students (non-native English speakers, not social-science majors), however, I think it is too ambitious a work in terms of the range of issues covered and in the very succinct treatment of complex theoretical points. For a different sort of class, I am certain that it could be most appropriate and useful.

Professor Dorothy Zinn
Education , Free University of Bozen-Bolzano
August 24, 2011

Great book, highly readable. Refreshing non-US perspective and effective way of using essential theory, further reading-by-topic and great quotes.

Mr Martijn Vlug-Mahabali
Department of Communication Science, University of Amsterdam
August 3, 2011

Shuang Liu

Zala Volcic

Cindy Gallois

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