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Introducing Communication Research
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Introducing Communication Research
Paths of Inquiry

Fifth Edition


February 2024 | 344 pages | SAGE Publications, Inc
Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.

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Chapter 1: Foundations: The Ideas That Shape Our Research
 
Chapter 2: Getting Started: From Inspiration to Implementation
 
Chapter 3: Ethics: Our Responsibilities as Researchers
 
Chapter 4: Resources: Reading, Recording, and Reviewing Research
 
Chapter 5: Measurement: Research Using Numbers
 
Chapter 6: Sampling: Who, What, and How Many?
 
Chapter 7: Statistics: Choosing and Using Quantitative Tools
 
Chapter 8: Surveys: Putting Numbers on Opinions
 
Chapter 9: Experiments: Researching Cause and Effect
 
Chapter 10: Content Analysis I: Quantitative Understanding of Words and Images
 
Chapter 11: Content Analysis II: Qualitative Understandings of Words and Images
 
Chapter 12: Observation: Qualitative Understandings of Behaviors and Attitudes
 
Chapter 13: Now What? Reporting and Presenting Research Results

Supplements

Instructor Resource Site
Online resources included with this text

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including lecture notes, a test bank, and editable, chapter-specific PowerPoint® slides.

Praise for the previous edition:

"Introducing Communication Research is the one-stop shop for teaching communication research. It covers every fundamental an undergraduate or graduate student needs to know in a remarkably accessible style."

Sandra Duhé
Southern Methodist University

"This text is distinct in that it makes a large, complex topic very easy to break down for students of all abilities!"

Patricia Atkinson
Marist College

Donald Treadwell

Donald Treadwell earned his master’s degree in communication from Cornell University and hisPhD in communication and rhetoric from Rensselaer Polytechnic Institute.He developed and taught communication research classes in classroom and online settingsand also taught courses in organizational communication, public relations, and public relationswriting. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,2005).He has published and presented research on organizational image, consumer response tocollege names, health professionals’ images of AIDS, faculty perceptions of the communicationdiscipline, and... More About Author

For instructors

Also available as a South Asia Edition.

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ISBN: 9781071886632
$142.00