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International Entrepreneurship

International Entrepreneurship
Starting, Developing, and Managing a Global Venture

Third Edition

July 2015 | 440 pages | SAGE Publications, Inc
Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship gives you the tools you need to successfully launch international ventures in today’s hypercompetitive world.

Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs.


  • New global case studies from recent entrepreneurial ventures illustrate relevant application of the principles in the modern market
  • New profiles of global entrepreneurs throughout the world start each chapter to inspire readers and keep them engaged with the material
  • New coverage of Virtual Team includes tips on how to foster virtual team collaborate and maximize the effectiveness of virtual teams.

Case studies from around the world profile a range of successful global business ventures, including: RidingO,
Virgin Australia Airlines, Miyako Hotels & Resorts, MTN, YPlan, Aentropico, Spotify, Vente-privee, Nando’s, Haier, and Globant.

Chapter 1: Importance of International Entrepreneurship
Profile: RidingO

Chapter Objectives


International Versus Domestic Entrepreneurship

Motivations to Go Global

Traits of an International Entrepreneur

The Importance of Global Business


Chapter 2: Globalization and the International Environment
Profile: Virgin Australia Airlines

Chapter Objectives


Strategic Effects of Going Global

Strategic Issues

Important Considerations


Chapter 3: Cultures and International Entrepreneurship
Profile: Miyako Hotels & Resorts

Chapter Objectives


Nature of Culture

Seven Cultural Determinants


Chapter 4: The Global Monetary System
Profile: MTN

Chapter Objectives


Foreign Exchange

Aspects of the Foreign Exchange Market

Nature of the Foreign Exchange Market

Foreign Exchange Rate Fluctuations

The Global Capital Market

Balance of Payments

Role of the International Monetary Fund and World Bank

Trade Financing


Chapter 5: Selecting International Business Opportunities
Profile: YPlan

Chapter Objectives


Foreign Market Selection Model

Developing Foreign Market Indicators

Primary Versus Secondary Foreign Market Data

Sources of Country Market Data

Competitive Positioning

International Competitive Information


Chapter 6: Developing the Global Business Plan
Profile: Aentropico

Chapter Objectives


Opportunity Assessment Plan

Purpose of a Global Business Plan


Chapter 7: International Legal Concerns
Profile: Spotify

Chapter Objectives


Political Activity

Political Risk

Legal Considerations and Regulations

Intellectual Property and Organizational Form




Trade Secrets



Business Ethics in a Global Setting


Chapter 8: Alternative Entry Strategies
Profile: vente-privee

Chapter Objectives


Formulating the Global Strategy

Timing of Market Entry

Scale of Entry

Foreign Market Entry Modes

Entrepreneurial Partnering


Chapter 9: Global Marketing and R&D
Profile: Nando’s

Chapter Objectives


Technological Environment

Product Policy and Total Quality

International Research and Development

Developing the Global Marketing Mix


Chapter 10: Global Human Resource Management
Profile: Haier

Chapter Objectives


Motivation Across Cultures

Sources and Types of Human Capital

Selection Criteria

The Global Mindset

Selection Procedures

Virtual Teams

Compensation Policies

The Hiring Process


Chapter 11: Implementing and Managing a Global Entrepreneurial Strategy
Profile: Globant

Chapter Objectives


Global Strategic Planning

Global Organizational Structure

Overall Organizational Structure

Organizational Structure and Degree of Centralization

Controlling the Global Venture

Managing Chaos




Instructor Resource Site
Calling all instructors!
It’s easy to log on to SAGE’s password-protected Instructor Teaching Site at for complete and protected access to all text-specific Instructor Resources for International Entrepreneurship, Third Edition, by Robert D. Hisrich. Simply provide your institutional information for verification and within 72 hours you’ll be able to use your login information for any SAGE title! 

Instructor Resources include the following:
  • Teaching notes for the case studies
  • Sample answers to in-text discussion questions
  • Sample answers to in-text exercises
  • A sample business plan

“International Entrepreneurship combines the most relevant international business topics together into an entrepreneurship textbook. The textbook is a key resource to my global entrepreneurship course.”

R. Greg Bell
University of Dallas

“The Most Comprehensive International Entrepreneurship Solution: Concepts, Implications and Cases.”

Kayvan Miri Lavassani
North Carolina Central University

“This book is a good vehicle for exploring the broad issues involved in launching and growing a business that spans national borders and cultural groups.”

Richard Linowes
American University

Content and organization

Dr Don A Okhomina
School Of Business, Alcorn State University
January 9, 2020

This is comprehensive compedium of knowledge on international business strategy with a specific spin towards entrepreneurship. As such it represents a vital piece of material for entrepreneurship students on an internationally oriented programme.

Professor Paul Sudnik
Business Administration , Munich University of Applied Sciences
December 11, 2016

There have been limited text books about International Entrepreneurship, thus the book is an oasis in the dessert. It covers essential topics in International Entrepreneurship. The cases are comprehensive covering the topics, as well.

Mrs Zulaicha Parastuty
Business Administration , Alpen-Adria-Universitaet Klagenfurt
October 16, 2015

Sample Materials & Chapters

Chapter 5

Chapter 6

Robert Dale Hisrich

Dr. Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at Kent State University and president of H&B Associates, a marketing and management consulting firm he founded. He is the former Garvin Professor of Global Entrepreneurship and Director of the Center for Global Entrepreneurship at Thunderbird School of Global Management. Dr. Hisrich received his MBA and PhD degrees from University of Cincinnati and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). He has authored or co-authored 38 books, including... More About Author

Also available as a South Asia Edition.

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ISBN: 9781483344393