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International and Cross-Cultural Business Research
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International and Cross-Cultural Business Research

First Edition


April 2017 | 200 pages | SAGE Publications Ltd
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.

Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations.

Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
  • Language and the role of the dominant culture
  • Design and implementation
  • Methodological issues
  • Strategies for improving its relevance within international business.

Ideal for students, researchers, and practitioners looking to do business research in an international or cross-cultural context.

 
Chapter 1: Introduction and Overview
 
Chapter 2: Language and The Role of the Dominant Culture
 
Chapter 3: Design and Implementation
 
Chapter 4: Ex-Ante - Methodological Issues in Cross-Cultural Business Research
 
Chapter 5: Ex-Post - Methodological Issues in Cross-Cultural Business Research
 
Chapter 6: Strategies for Improving the Relevance of Cross-Cultural Research in International Business

Sample Materials & Chapters

Chapter 2 - Language and the Role of the Dominant Culture


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Jean-Claude Usunier

Jean-Claude Usunier is a professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behaviour, and cultural and linguistic aspects of international marketing and management. He serves on the editorial board of several international business and marketing journals. His research was published in International Journal of Research in Marketing, Journal of Research in Personality, Time and Society, Journal of International Marketing, International Journal of Electronic Commerce, Journal of Business Communication, International Marketing Review, and... More About Author

Hester van Herk

Hester van Herk is professor of Cross-Cultural Marketing Research at Vrije Universiteit, Amsterdam. Her recent research focuses on antecedents and consequences of personal and cultural values on consumer behaviour in developed and emerging markets and on research methodology providing insight into differences and similarities between survey responses from different nations and cultural groups. About these subjects she has published in journals such as Journal of Marketing Research, Journal of Cross-Cultural Psychology, Journal of International Marketing, European Journal of Marketing, Organizations and Markets in Emerging Economies, and... More About Author

Julie Anne Lee

Julie Anne Lee is a professor at the University of Western Australia, in the Business School. Her research focuses on cross-cultural theory, measurement and application in the tourism and consumer behaviour contexts. Most recently, she has been examining personal values across cultures. Her research was published in Personality and Individual Differences, Journal of Personality and Social Psychology, Journal of Cross-Cultural Psychology, Journal of Personality Assessment, Journal of International Marketing, Journal of Business Research, International Marketing Review, Tourism Management, Annals of Tourism Research, among others. Her... More About Author

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