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Intercultural Communication

Intercultural Communication
The Indian Context

First Edition
Critical Acclaim

April 2015 | 380 pages | SAGE India

Intercultural communication has seeped into the training of Indian diplomats, negotiation patterns of savvy business leaders, and day-to-day interaction of young Indians, whether on Facebook or Twitter. This first-of-its-kind book introduces readers to the challenges of, and opportunities for, communicating across verbal, nonverbal, and cultural differences existing in India due to its myriad languages and ethnic, caste, and religious diversity.

The book provides the requisite context, scholarly framework, and examples that help readers appreciate this disparity. It offers tools and steps to reduce conflict and improve communication among diverse groups in a modernizing India. It covers various aspects of intercultural communication—its history, orientation of culture, formation of intercultural identity, cultural conflicts, and so on. It’s an important addition to the curriculum across universities, management institutes, and other higher education portals.


List of Tables

List of Figures

Communication and Culture
The Beginnings of Intercultural Contact
Orientation of Culture
Self, Perception, and Formation of Intercultural Identity
Nonverbal Communication: The World Beyond Words
Language and Intercultural Communication
Cosmologies and Worldviews
Cultures within Culture
Culture, Communication, and Conflict
Competence in and Knowledge of Intercultural Communication


“This book offers the best of all worlds for those interested in intercultural communication in the Indian context. The authors have included the state-of-the-art in terms of theorizing and research on intercultural communication with the application and culture-specific knowledge about India. It is the ideal blend of the global and local focus. This book will be of great interest to students, scholars, practitioners, business people, and politicians interested in the unique intercultural context of India.”

John Oetzel
Chairperson, Management Communication, Waikato Management School, University of Waikato, New Zealand

“This Rao–Thombre volume on intercultural communication, steeped in the container of India’s rich and diverse multicultural ethos, is a must-read for scholars and practitioners of intercultural communication and South Asian studies.”

Arvind Singhal
Marston Endowed Professor, The University of Texas at El Paso, and William J. Clinton Distinguished Fellow, Clinton School of Public Service, University of Arkansas, Little Rock

“This work provides a foundational primer on intercultural communication not only as a way to ‘improve Indians’ understanding of themselves’ but to also convey insider knowledge that bridges the gap between Indian and non-Indian cultures. It is a thoroughly refreshing reminder of the power and impact of the field of communication studies in the global context.”

Danna M. Gibson
Professor and Chair, Department of Communication, Columbus State University, Columbus (GA), USA

“An extremely useful book at a very important time. Many Indians wrongly assume that speaking many languages and living in different states makes one interculturally competent. This book, the first of its kind in India, brilliantly explains the relationship between language and culture, and the importance of addressing socio-political-economic issues to communicate effectively in India.”

Nagesh Rao
President and Director, MICA, Ahmedabad, India

“Rao and Thombre present a compelling argument for the unique cultural fusion that typifies India. Given the complex mosaic of India based on ethnicity, caste, religion, and language, the authors express surprise and dismay that more attention to the process of intercultural communication has not occurred in Indian education. This book is intended to open a dialogue between all the cultural stakeholders in India as well as for outsiders who want to better understand the Indian context. The authors present an engaging in-depth cultural portrait for observers both inside and out of India.”

Mary Bresnahan
Professor, College of Communication Arts and Sciences, Michigan State University, East Lansing, USA

“Rao and Thombre add much needed depth to the study of intercultural communication, exploring how intersections of culture and communication are lived and practiced in multicultural Indian society. This is an important book that challenges the disciplinary boundary of intercultural communication.”

Mariko Izumi
Associate Professor, Department of Communication, Columbus State University, Columbus (GA), USA

“This work provides a foundational primer on intercultural communication not only as a way to ‘improve Indians’ understanding of themselves’ but to also convey insider knowledge that bridges the gap between Indian and non-Indian cultures.” 

Danna M. Gibson,
Professor and Chair, Department of Communication, Columbus State University, Columbus (GA), USA

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Ramesh N. Rao

Ramesh N. Rao is Professor and Chair of the Degree-In-3 Program, a brand new, state-of-the-art online program, at Columbus State University. He started his teaching career at Truman State University in Kirksville, Missouri, in 1991. He was promoted to Associate Professor in 1997 and to Professor in 2004. He was hired as Chair, Department of Communication Studies and Theatre, Longwood University, Farmville, Virginia, in 2005, where he served as Chair of the department for six years. As a prolific author and a well-published commentator, he is the author of two books on Indian society and politics which include: Coalition Conundrum—The BJP’s... More About Author

Avinash Thombre

Avinash Thombre is Associate Professor at the University of Arkansas, Little Rock. He has taught a wide variety of communication courses at the undergraduate and graduate level ranging from Introduction to Communication, Public Speaking, Mass Media Theories to Intercultural Communication and Communication and Social Change. He obtained his doctoral degree in speech communication at the University of New Mexico. He obtained his Master’s and Bachelor’s degrees from Bangalore University and worked as a journalist with the Times of India and Newstime, Hyderabad. A native of Pune, he conducts research in intercultural communication, health... More About Author

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ISBN: 9789351500308