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Intercultural Communication & Ideology
- Adrian Holliday - Canterbury Christ Church University, UK
Other Titles in:
Intercultural Communication | International Business & Management | Sociolinguistics
Intercultural Communication | International Business & Management | Sociolinguistics
December 2010 | 240 pages | SAGE Publications Ltd
This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative 'grammar' of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.
'Taking on issues normally left in the margins, Adrian Holliday has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, he shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear.' - Molefi Kete Asante, Temple University
'Taking on issues normally left in the margins, Adrian Holliday has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, he shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear.' - Molefi Kete Asante, Temple University
Preface and methodology
Chapter 1: Key Discussions
Chapter 2: Critical Cultural Awareness
Chapter 3: Cultural Complexity
Chapter 4: The Indelible Politics of Self and Other
Chapter 5: Un-Noticed Periphery Identities
Chapter 6: A Grammar of Culture
Chapter 7: Discourses of Cultural Disbelief
Chapter 8: Creative Cultural Engagement
Chapter 9: Culture, Real or Imagined?
Glossary
Excellent book providing a needed emphasis and discourse about the cosmopolitan viewpoint of looking beyond the Centre picture.
The glossary will be invaluable to students while reading the book and while studying intercultural communication.
Many chapters can be used to start indepth discussions with students.
School of Computing, Engineering & IS, Northumbria University
August 11, 2011
This is a useful overview of several complex, but highly pertinent issues.
Dept of Education & Prof Studies, King's College London
March 9, 2011
Clearly written, well thought out arguments to support Master International Management students in their thinking.
Students order through Amazon.
Business Administration , Koblenz Univerity of Applied Sciences
February 2, 2011
