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Innovation Management
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Innovation Management
Strategies, Concepts and Tools for Growth and Profit

Second Edition
  • Shlomo Maital - Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science & Technology, Haifa, Israel
  • D. V. R. Seshadri - Clinical Full Professor of Business, Indian School of Business, Hyderabad


© 2012 | 584 pages | SAGE Response
Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline—Competitive Strategy. It took more than two decades for practitioners to realize that successful strategy is driven by implementation, not by formulation. Similarly, successful innovation—the key to growth and profit—rests on disciplined management and implementation of the innovation process from start to finish. This book first answers the key questions: Why innovate? How to innovate? Who innovates? It then provides 10 essential and practical tools to help innovators guide their ideas to marketplace success.

Following the publication of the successful first edition, and in response to many readers' positive feedback for its case studies, the second edition contains a large number of new mini case studies about innovative start-ups, businesses, and ideas in the period of 2007–12 Innovation Management shows how companies and individuals can transform creative ideas into powerful, sustainable, change-the-world businesses and emphasizes the crucial role of execution in implementing inspiring ideas.

 
Prologue Shlomo Maital and D V R Seshadri
 
PART ONE: STRATEGIES AND CONCEPTS FOR INNOVATION
 
The Innovation Imperative: Why Innovate?
 
The Innovation Portfolio: What to Innovate?
 
The Innovation Voices: How to Innovate?
 
The Innovative Mind: Who Innovates?
 
PART TWO: TOOLS FOR PROFIT AND GROWTH
 
Price-Cost-Value
 
Hidden Costs, Hidden Benefits
 
Trade-Offs: Optimizing and Eliminating Them
 
Cost Functions: 'Survival of the Fittest'
 
People, Knowledge and Machines: In Search of a Free Lunch
 
Scale and Scope: Scaling Markets of One
 
Learning Curves Are Made, not Born
 
Where is the Money? Markets and Demand-Driven Innovation
 
Calculating Risks: Decision-Making in an Uncertain World
 
Competing by Collaborating
 
Epilogue: Ten Essential Tools
 
Index

A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...provides full coverage of vitally important area of business...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.

Uday India, 2 November 2013

Innovation management is a unique book in the rapidly growing discipline of innovation management… combines the extensive knowledge and international experience of authors…the book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation…. The book provides full coverage of vitally important area of business…takes a unique multi-functional approach…this approach provides students with a full presentation of appropriate management theory and detailed coverage of practical concerns…an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.

46 Uday India, 2 November 2013

A unique book in the rapidly growing discipline of innovation management...combines the extensive knowledge and international experience...an ideal book for business school programmes and also provides guidance for executives and managers seeking better understanding of the value of innovation.

Uday India

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Shlomo Maital

Shlomo Maital is Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion, and Professor (Emeritus) at Technion–Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Management, Israel’s leading executive leadership development institute, and a pioneer in action-learning methods, from 1998 to 2009, working with over 200 high-tech companies and startups. He was summer visiting professor for 20 years at the MIT Sloan School of Management for Management of Technology MSc program, teaching over 1,000 research and development (R&D) engineers from 40 countries. He... More About Author

D. V. R. Seshadri

D.V.R. Seshadri is Clinical Full Professor of Business at the Indian School of Business, Hyderabad. His areas of interest are business-to-business marketing, corporate entrepreneurship, and strategy. He holds a BTech (mechanical engineering) from Indian Institute of Technology (IIT), Madras, an MS (engineering sciences) from University of California, San Diego, and a fellow title (doctorate) from IIM Ahmedabad, with specialization in production and quantitative methods. He had over 15 years of industrial experience prior to joining academics since 2000. He teaches in the various programs at IIM, Bangalore, in his areas of... More About Author

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ISBN: 9788132107224
₹895.00