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Innovation Management
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Innovation Management
Strategies, Concepts and Tools for Growth and Profit

First Edition
  • Shlomo Maital - Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science & Technology, Haifa, Israel
  • D V R Seshadri - Clinical Full Professor of Business, Indian School of Business, Hyderabad


© 2007 | 460 pages | SAGE Response
Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate? what to innovate? how to innovate? and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success.

Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises—as well as a CD to illustrate all these concepts and strategies with video lectures and useful interviews—this book will be invaluable to business leaders and strategists, students of management, and practising managers.

 
STRATEGIES AND CONCEPTS FOR INNOVATION
 
The Innovation Imperative
Why Innovate?  
 
The Innovation Portfolio
What to Innovate  
 
The Innovation Voices
How to Innovate  
 
The Innovative Mind
Who Innovates  
 
TOOLS FOR PROFIT AND GROWTH
 
Price-Cost-Value
 
Hidden Costs, Hidden Benefits
 
Tradeoffs
Optimizing and Eliminating Them  
 
Cost Functions
'Survival of the Fittest'  
 
People, Knowledge and Machines
In Search of a Free Lunch  
 
Scale and Scope
Scaling Markets of One  
 
Learning Curves are Made, Not Born
 
Where Is the Money?
Markets, Demand and Customer Intimacy  
 
Calculating Risks
Decision-Making in an Uncertain World  
 
Competing by Collaborating

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Shlomo Maital

Shlomo Maital is Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion, and Professor (Emeritus) at Technion–Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Management, Israel’s leading executive leadership development institute, and a pioneer in action-learning methods, from 1998 to 2009, working with over 200 high-tech companies and startups. He was summer visiting professor for 20 years at the MIT Sloan School of Management for Management of Technology MSc program, teaching over 1,000 research and development (R&D) engineers from 40 countries. He... More About Author

D. V. R. Seshadri

D.V.R. Seshadri is Clinical Full Professor of Business at the Indian School of Business, Hyderabad. His areas of interest are business-to-business marketing, corporate entrepreneurship, and strategy. He holds a BTech (mechanical engineering) from Indian Institute of Technology (IIT), Madras, an MS (engineering sciences) from University of California, San Diego, and a fellow title (doctorate) from IIM Ahmedabad, with specialization in production and quantitative methods. He had over 15 years of industrial experience prior to joining academics since 2000. He teaches in the various programs at IIM, Bangalore, in his areas of... More About Author

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