You are here

Innovation Management
Share

Innovation Management
Strategies, Concepts and Tools for Growth and Profit

First Edition
  • Shlomo Maital - Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science & Technology, Haifa, Israel
  • D V R Seshadri - Clinical Full Professor of Business, Indian School of Business, Hyderabad


460 pages | SAGE Response
Successful innovation occurs when an invention that is related to a product, service or process in some part of the organization's value chain is joined with a business design, which in turn is implemented with discipline and skill, through innovation management. It is recognized as one of the primary reasons for growth and success in organizations. Factors that drive innovation include people, leadership, creativity, process, culture and investment. Innovation can be initiated anywhere in an organization, even at the lowest levels.

Successful organizations have realized that while innovation and marketing together form the core of competitive business strategy, the key to growth and profit is how that strategy is implemented and managed.

Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.

With numerous international and Indian case studies, and action learning points to illustrate concepts and strategies to readers, this book will be invaluable to business leaders, strategic thinkers, practicing managers and students.
 
STRATEGIES AND CONCEPTS FOR INNOVATION
 
The Innovation Imperative
Why Innovate?

 
 
The Innovation Portfolio
What to Innovate

 
 
The Innovation Voices
How to Innovate

 
 
The Innovative Mind
Who Innovates

 
 
TOOLS FOR PROFIT AND GROWTH
 
Price-Cost-Value
 
Hidden Costs, Hidden Benefits
 
Tradeoffs
Optimizing and Eliminating Them

 
 
Cost Functions
'Survival of the Fittest'

 
 
People, Knowledge and Machines
In Search of a Free Lunch

 
 
Scale and Scope
Scaling Markets of One

 
 
Learning Curves are Made, Not Born
 
Where Is the Money?
Markets, Demand and Customer Intimacy

 
 
Calculating Risks
Decision-Making in an Uncertain World

 
 
Competing by Collaborating

Preview this book

Shlomo Maital

Shlomo Maital is Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion, and Professor (Emeritus) at Technion–Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Management, Israel’s leading executive leadership development institute, and a pioneer in action-learning methods, from 1998 to 2009, working with over 200 high-tech companies and startups. He was summer visiting professor for 20 years at the MIT Sloan School of Management for Management of Technology MSc program, teaching over 1,000 research and development (R&D) engineers from 40 countries. He... More About Author

D. V. R. Seshadri

D.V.R. Seshadri is Clinical Full Professor of Business at the Indian School of Business, Hyderabad. His areas of interest are business-to-business marketing, corporate entrepreneurship, and strategy. He holds a BTech (mechanical engineering) from Indian Institute of Technology (IIT), Madras, an MS (engineering sciences) from University of California, San Diego, and a fellow title (doctorate) from IIM Ahmedabad, with specialization in production and quantitative methods. He had over 15 years of industrial experience prior to joining academics since 2000. He teaches in the various programs at IIM, Bangalore, in his areas of... More About Author

Purchasing options

Please select a format:

SAGE Knowledge is the ultimate social sciences digital library for students, researchers, and faculty. Hosting more than 4,400 titles, it includes an expansive range of SAGE eBook and eReference content, including scholarly monographs, reference works, handbooks, series, professional development titles, and more.

The platform allows researchers to cross-search and seamlessly access a wide breadth of must-have SAGE book and reference content from one source.