Successful organizations have realized that while innovation and marketing together form the core of competitive business strategy, the key to growth and profit is how that strategy is implemented and managed.
Innovation Management: Strategies, Concepts and Tools for Growth and Profit combines the extensive knowledge and international experience of authors Shlomo Maital and D. V. R. Seshadri. The book aims to teach readers in a systematic way how to effectively build winning business strategies and help companies achieve sustained growth and profit through innovation. Written in a focused and interesting manner, the authors believe that the three key reasons to innovate are to: energize people; build growth and profit; and survive.
With numerous international and Indian case studies, and action learning points to illustrate concepts and strategies to readers, this book will be invaluable to business leaders, strategic thinkers, practicing managers and students.