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Impactful Communication

Impactful Communication
Communicate to Conquer

First Edition

February 2021 | 228 pages | SAGE Response
Impactful Communication: Communicate to Conquer is an all-inclusive resource package based on the author’s first-hand experience in the field of communication. In today’s world of artificial intelligence and social media where organizations demand sharp communication skills, the book carries tools to effectively deal with the conventional and nonconventional aspects of verbal and nonverbal communication in varied situations and with different stakeholders. It discusses the art of communication by evaluating its barriers and the 7 vital Cs of communication. While highlighting the importance of listening, the book explores the challenges of communication in the era of artificial intelligence, and shares insights into maintaining the personal touch of communication in a highly non-personalized world. Impactful Communication is a user-friendly guide with numerous enlightening illustrations for new professionals and managers entering the corporate world.
Series Note
Note by Series Editor
Communicating in the VUCA World
All Ears
You are Always Communicating
Wielding the Pen
In Good Voice
Connecting across Cultures
The Creative and Persuasive Spark
Social Media Web and the AI Block
The Four Mantras

‘It’s an excellent and very practical book on communication to build long-term relationships. I really enjoyed chapters on connecting cultures and learning to become an active listener.’

Professor Jagdish N. Sheth, Charles H. Kellstadt
Professor of Business, Goizueta Business School, Emory University, Atlanta, GA, USA

‘Impactful Communication: Communicate to Conquer by Deepa Sethi is inspiring and enlightening. It is appealing and keeps you engrossed till the end!’

Mr Sanjeev Bikhchandani
Founder and Executive Vice-Chairman, Info Edge (,,,,

‘This is a must-read for all, just as Norman Lewis’s Word Power Made Easy was when we were growing up, as much for those who possess great communication skills as for those who desire to. Great leaders, mind you, are all exceptional communicators. While some are gifted, most of them have had to work hard to become one. Look no further than Impactful Communication: Communicate to Conquer if you want to communicate like them and conquer like them. It is the most comprehensive yet lucid guidebook on communication and so aptly titled. Full credit to Professor Deepa Sethi for bringing it out at a time that’s brought to the fore the importance of communication like never before. Read it, refer it, make it your constant companion and make the most of it!’

Neeraj Jha
Head of Corporate Communications and Corporate Affairs, Bharti Airtel Ltd

‘Good communication skills are one of the most important human traits to have in the 21st century. Deepa Sethi’s book Impactful Communication: Communicate to Conquer takes you down that path—a must-read!’

Mr Parvin Dabas
Actor/Director/Pro Panja League Owner, Swen Entertainment Pvt. Ltd

‘Deepa Sethi has authored a must-read for anyone considering understanding the nuances of communication. Read it and learn from one of the best!’

Salman Khan
Senior Manager, Personnel, Oil India Limited

‘Impactful Communication: Communicate to Conquer offers the most practical insights into communication, enumerating the real-world hands-on experiences which are the most important elements for professional success! This book by Deepa Sethi is indeed a road map to impactful communication.’

K. Gnani Venkateswara Rao
Additional General Manager, HRD, ITI Ltd

Deepa Sethi

Deepa Sethi is Professor, business communication, in the area of humanities and liberal arts in management at the Indian Institute of Management Kozhikode, India. With more than 15 years of teaching and research experience, she specializes in business communication, soft skills, social media communication, advanced corporate communication and cross-cultural communication, among others. She has published in high-impact factor ABDC-A* and A/B category journals. She is also the guest editor of various special issues of journals listed in ABDC and Scopus. Experiential and activity-based teaching have been her forte, and she is known for... More About Author

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ISBN: 9789353886981

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