You are here

I See What You Mean
Share

I See What You Mean
Persuasive Business Communication


Other Titles in:
Business Communication

September 1996 | 272 pages | SAGE Response
To compete effectively for scarce and shrinking resources, managers need to have superior and persuasive communication skills. They need to know how to package their ideas into high-impact presentations. This innovative book provide simple, straightforward and practical approaches to effective business communication. A happy marriage of the best nuggets of scientific knowledge and `street-smarts`,this power-packed guide tells you how to successfully:-Create a high-impact presentation in five minutes-Manage speech anxiety/stage fright-Customize your message for different audiences-Increase your credibility.
Preface  
The Central Leverage Points of Effective Communication  
Symbolically Sharing Your Personal Experience  
The Search for Meaning  
When You`re Afraid to Communicate  
Managing Speech Anxiety  
Managing Your Credibility  
Oral Communication  
Strategies for Developing Messages  
Strategies for Formatting Presentations  
Message Delivery  
Visual Tools for Presentation  
Writing Memos with High Communication Factor  
Writing Reports with High Communication Factor  
Writing with High Communication Factor  
Becoming the Great Communicator  
Effective Communication  
Appendix  
Bibliography  
Index  

Preview this book

D Joel Whalen

Purchasing options

Please select a format:

ISBN: 9788170365884
₹525.00