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I See What You Mean
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I See What You Mean
Persuasive Business Communication

First Edition

Other Titles in:
Business Communication

September 1996 | 272 pages | SAGE Response
To compete effectively for scarce and shrinking resources, managers need to have superior and persuasive communication skills. They need to know how to package their ideas into high-impact presentations. This innovative book provide simple, straightforward and practical approaches to effective business communication. A happy marriage of the best nuggets of scientific knowledge and `street-smarts`,this power-packed guide tells you how to successfully:-Create a high-impact presentation in five minutes-Manage speech anxiety/stage fright-Customize your message for different audiences-Increase your credibility.
Preface

 
The Central Leverage Points of Effective Communication

 
Symbolically Sharing Your Personal Experience

 
The Search for Meaning

 
When You`re Afraid to Communicate

 
Managing Speech Anxiety

 
Managing Your Credibility

 
Oral Communication

 
Strategies for Developing Messages

 
Strategies for Formatting Presentations

 
Message Delivery

 
Visual Tools for Presentation

 
Writing Memos with High Communication Factor

 
Writing Reports with High Communication Factor

 
Writing with High Communication Factor

 
Becoming the Great Communicator

 
Effective Communication

 
Appendix

 
Bibliography

 
Index

 

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D. Joel Whalen

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ISBN: 9788170365884
₹525.00